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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Polarscoops IMC 3 | Scoop.it
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Charles Farrelly-Gruar's insight:

This short article packs an interesting punch! 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from such companies! Very interesting statistics I find, Does communicating through these avenues allow a consumer to personify a brand more than the traditional methods, perhaps? Will we see an ever increasing trend towards social media in the future, possibly at the peril of traditional media and communication tools?

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Jina Um's comment, May 9, 2013 3:40 AM
I think and according to this article, consumers prefers brand that are actively social more than the traditional method. Also, increasing trend towards social media in the future, possibly a danger of traditional media and communication tools. Because in the article said present period, 59 percent of people are more likely to trust a brand that integrates social media, and 63 percent are more likely to buy products from such companies. In my opinion, social media is very popular and superior communication tools to the consumers.
Nicholas Brooke West's comment, May 9, 2013 11:34 PM
This article was very intersting in the fact of the outstanding statistics that are displayed here. More over o believe tht these channels do increase consumer engagement as per the article. Also i believe that social media will take over in the upcoming years for the future use of direct marketing as because of the low cost of the tool
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | Polarscoops IMC 3 | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done
Charles Farrelly-Gruar's insight:

Here we have a highly interesting article regarding how companies integrate their marketing campaigns. A common and, according to the article flawed, approach would be to use the same marketing campaign across all avenues. For example, have the same ad running on TV, YouTube, billboards,  Twitter, instagram etc. This would seem logical, however according to the article the potential is there for consumers to become bored/annoyed at the campaign. A more successful approach, it turns out, is to portray the same overall big picture message through all channels, whilst keeping the way it is portrayed diverse and interesting. This seems logical; however a question comes to mind. Does the potential for boredom out way the potential for confusion? Is portraying the same ideas in different ways always the best, or are there instances where a blanket marketing campaign would be successful over all media outlets?

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Jina Um's comment, May 9, 2013 3:55 AM
I think the brand is more import than advertising and campaign. They are similar, boredom and easy to play the channels. So, they are not confused. Also, I think the blanket marketing campaign would be successful over all media outlets than the same ideas in different ways always the best. Because it can be more curious and people can make buy product and make words in the social media.
Nicholas Brooke West's comment, May 9, 2013 11:44 PM
This article state that how beneficial it is for brands to display the same message over various different channels of advertising rather than having the same advertisement over the same media this creates unity with brand values and i believe brands will be highly supportive of this logic if put into the same position as a consumer.
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3 Ways To Track Direct Mail and Its Impact On Your Website « Modern Mail

Charles Farrelly-Gruar's insight:

Businesses, especially those that tend to implement a direct marketing approach, are trending towards the online world more and more. The article here depicts three ideas to make the experience between consumer and company easier and more interesting. By using QR codes to directly access a website or webpage, a company puts the power into the consumer’s hand, increasing the interactive aspect of the relationship which can result in a positive reaction. Are there any downsides of this approach? The article also states that companies should promote social media pages if they have them. This seems like a no-brainer, as if a company puts effort into social media (which I definitely think they should), surely the logical next step would be to ensure their customers are aware of it, right? I am also a big supporter of the last idea, the use of SMS messaging as means of communication between consumer and a company. It is definitely a progressive move, as calling and emailing tend to be declining in popularity. It also provides safety for both parties in terms of documentation of any conversation between the two. Do you agree? Can you think of any circumstances where this would not be appropriate?

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Jina Um's comment, May 9, 2013 4:02 AM
There is a problem which has plenty of tools and channels to choose. I think the company choose right channels and promoting social media to make consumes interesting and then make their consumers are aware it. In my experience, I did not much check email from the stranger because of spam. Also, SMS message and calling are not working very well for me. For example, if I'm busy. I don’t want to see or answer from their mail. In my opinion, I do not agree this provides safety in communication both parties. I heard from some media, Smartphone is not safety to the people. Especially the apple phone is easy to hacking their information and sold to the company. So, the company can send message what people want or interesting.
Nicholas Brooke West's comment, May 9, 2013 11:40 PM
These tools are very interesting when consudered by a compnay as they allow companies to be noticeable on how effective their marketing tools have been. The se of SMS and QR codes are highly effective as they can be interpreted by consumers efficiently and easily. Social media is the future of adverising an there are very few companies that can state that they have not attempted to use it nd would not if they could choose. I cant think of any circumstances it wouldn tbe appropriate except a fuineral home using sms and other codes to alert mourning families about upcoming specials which would be insensitive and bad taste