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The Difference Between Content and Content Marketing

The Difference Between Content and Content Marketing | Digital Marketing | Scoop.it
Content is everywhere. Content marketing isn’t. Learn the difference and why the destination is what really matters – Content Marketing Institute
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Content Marketing

Content Marketing | Digital Marketing | Scoop.it
Join us on June 9 to get actionable tips and insights to help you create more content. Smarter content. Content that gets your brand noticed. In addition, you will have access to a networking lounge, a sponsor area, and a resource center with attendee-only extras.
Drew McGregor (DMC)'s insight:
Knowledge Is Power. Take Advantage Of This FREE Content Marketing Training offered by @MarketingProfs ‏
 
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16 Content Curation Tools Which Can Streamline Your Efforts

16 Content Curation Tools Which Can Streamline Your Efforts | Digital Marketing | Scoop.it
Effective content curation can compliment your content marketing process while also boosting your social presence. Here are some of the best tools to help.
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6 of the Best Branded Instagram Videos March 2017

6 of the Best Branded Instagram Videos March 2017 | Digital Marketing | Scoop.it
As brands continue to produce innovative short-form video content on Instagram, we take a look at some of the best uploads to the micro-video platform.
Drew McGregor (DMC)'s insight:
Videos Videos Videos!
 
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Rescooped by Drew McGregor (DMC) from SEO and Social Media Marketing
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8 Advanced Tips for YouTube Search Optimization

8 Advanced Tips for YouTube Search Optimization | Digital Marketing | Scoop.it

Neil Patel: 'YouTube is one of the most visited websites on the planet, with over 6 billion hours of video streamed monthly from the service.


Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are integrated into Google search results. 


If you watch videos on Facebook, there’s a pretty good chance it’s a Facebook video (even though Facebook is fighting back).

YouTube videos are everywhere. 


And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram stories are, and no matter how trendy Snapchat is.


Here some of the advanced ways to increase your YouTube search visibility'.


Read More: https://www.quicksprout.com/2017/01/09/8-advanced-tips-for-youtube-search-optimization/


Via Antonino Militello
Drew McGregor (DMC)'s insight:
I've heard some people saying that FaceBook Live is stealing viewers from YouTube. WHAT? While Facebook Live is a great addition to the platform Googles playground is so much bigger. With Google having the larger audience YouTube gets a tremendous boost simply because YouTube videos will always show up in Google searches. Furthermore, if you are searching for a how to video, I don't think it is very practical to be waiting for a Facebook Live Stream.
 
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Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media : Social Media Examiner

Facebook Simplifies Mobile Video Ad Buying: This Week in Social Media : Social Media Examiner | Digital Marketing | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Mobile Video Ad Buying, Podcasts on Google Play, Google AMP Sites)
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The 3 Behaviors Driving the Most Creative Content Marketers

The 3 Behaviors Driving the Most Creative Content Marketers | Digital Marketing | Scoop.it
Be a content marketer who approaches work like a bowl of ice cream, and get better results. Read on to learn why – Content Marketing Institute
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Why KFC Paid to Put Colonel Sanders in an Obscure California High School Yearbook 

Why KFC Paid to Put Colonel Sanders in an Obscure California High School Yearbook  | Digital Marketing | Scoop.it

One student’s clever way to fund the production costs.

 
Drew McGregor (DMC)'s insight:
Who Doesn't Luv The Colonel?
 
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How to create video adverts and capture attention on Facebook

Today, you just need your smartphone camera, a few apps and some creative ideas. Here are a few tools and tips to help you easily create videos and grab your customer's attention."  


Shared by Drew McGregor

 
Drew McGregor (DMC)'s insight:
Create Great Video Content Like a Pro
 
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Rescooped by Drew McGregor (DMC) from Social Media, SEO, Mobile, Digital Marketing
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Why You Need to Focus on Video Marketing in 2017 [Infographic]

Why You Need to Focus on Video Marketing in 2017 [Infographic] | Digital Marketing | Scoop.it
Why will 2017 be the year of video marketing? Check out these eye-opening statistics to find out.

Via Kamal Bennani
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Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful | Digital Marketing | Scoop.it
It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile game that has been responsible for crashing servers (and cars) all over the world is poised to alter the entire advertising landscape.
Drew McGregor (DMC)'s insight:
Share your insight
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