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DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC

DeVoe Signature Events Celebrates the Fifth Annual Full Figured Fashion Week® Presented By Sonsi® In NYC | PLUS ! | Scoop.it
Celebrating its fifth year of fabulous fashion, Full Figured Fashion Week® has become the gold standard for plus size fashion events. Created by DeVoe Signature Events and presented by Sonsi®, this special week of empowerment throws an unparalleled plus size curve to New York City, June 17-22, 2013. From its beginning in 2009 as a series of small events and a single fashion show for curvy women, Full Figured Fashion Week has grown into an international event attracting attention and admiration from all over the world.  Every specially designed event celebrates and empowers not only plus size women, but also the plus size fashion industry. Established retailers and independent designers are showcased as well as honored with a coveted industry awardsceremony to cap off a wonderful week of fashion, friendship and fun.

Once an overlooked segment of the fashion industry, plus sizes are becoming more mainstream due in part to DeVoe Signature Events, a pioneer in the movement, creating unique events tailored to the plus size fashion community that reinforce that beauty comes in all shapes and sizes. That notion is being embraced by fashion leaders and full figured fashionistas everywhere, adding to the success of Full Figured Fashion Week.

Read more at: http://www.prweb.com/releases/2013/5/prweb10764542.htm

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Curvy Closet: Exclusive Interview with Gwen DeVoe, Founder of Full Figured Fashion Week

Curvy Closet: Exclusive Interview with Gwen DeVoe, Founder of Full Figured Fashion Week | PLUS ! | Scoop.it

New York, get ready. DeVoe Signature Events showcases plus size fashion and the community for its 5th annual Full Figured Fashion Week. Yes, Full Figured Fashion Week. Next week from June 17-22, New York serves as a haven for the plus size fashion lovers in a sold-out week full of fashion shows, a boat cruise, panels, shopping events and an awards ceremony (akin to the Oscars) celebrating those who have made strides within the community.

So to help you understand and learn more about this week, I had the pleasure to chat with the founder of FFFWeek®, Gwen DeVoe. DeVoe, affectionately known as “auntie” throughout the community, has taken this idea of hers and has grown it to an international event bringing in designers, bloggers, and lovers of fashion and beauty from Australia, France, Canada, and everywhere in between!

Please read on to learn a bit more about this week’s event and the impetus for such a monumental event.

Why Full Figured Fashion Week? What was your impetus for creating this?

I have a reputation for pushing the envelope.  Five years ago, I felt strongly that it was time for our industry to have a professional fashion event that celebrated (and even introduced to some) the works of the plus fashion industry, comparable to New York City’s Fashion Week events.  Additionally, I knew that there was a lot of talent in this industry that was uncovered and resources that were untapped.  I also felt that it was time for the plus fashion industry to come out of the shadows and take its rightful place as a billion dollar revenue generating industry.

What are you most excited for next week?

I am most excited and proud to be producing Curves for A Cure, our celebrity runway fashion show and silent auction to benefit breast cancer research. Curvy celebrities from all walks of life have stepped in and donated their presence to help us raise money to eradicate this disease.

What takeaways do you want those who attend to leave with about FFFWeek®?

Those that attend FFFWeek® come for many different reasons but I think that at the end of the event, most feel a sense of validation of the industry.  The plus fashion industry is a huge market and up until recently, we were disregarded.  I am proud to say that FFFWeek® has played a huge part in the shedding a spotlight on the industry.

Full Figured Fashion Week® is in its 5th year, Congrats! As you ready for its start, is this you had envisioned it to be?

I’m ready and it is definitely what I envisioned it to be.  I just didn’t realize that the event would grow so quickly.  My only wish is that we could accommodate all of the people that want to be involved every year.  Hopefully, that won’t be a problem in upcoming years.

For those who aspire to work in plus size fashion, what words of advice can you leave?

There are many opportunities to work in plus size fashion.  There is no difference in the way you prepare yourself for this industry or other industries.

1. Do your research on the industry and the area in which you want to work.  Find out what is required and obtain experience in those areas before you label yourself an expert.

2. Know who the key players are.  It may take some time for you to meet them, but at least know who they are when you meet them.

3. Exercise your “unique” voice but respect the opinions of opposing views, especially in public forums

4. It’s ok to be multi-talented but often a Model/Make-up Artist/Blogger/Stylist/Designer confuses people.  Work on one or two “passions” at a time.

5. Network to increase your net worth

 

- See more at: http://styleblazer.com/159825/curvy-closet-exclusive-interview-with-gwen-devoe-founder-of-full-figured-fashion-week/#sthash.7ArKEODQ.dpuf

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Plus Size Fashion Shows: Full Figured Fashion Week 2013

Plus Size Fashion Shows: Full Figured Fashion Week 2013 | PLUS ! | Scoop.it

A now annual event, Full Figured Fashion Week (FFFWeek) spans six days in the fashion capital of New York City and attendees can enjoy plus size fashion shows, retail shopping events or panel sessions on topics from health to social media to makeup artistry. A production of DeVoe Signature Events, FFFWeek has gone from being a neat idea just a few years ago to the bona fide plus size fashion event of the year, drawing top bloggers, well-known retailers and emerging designers from all over the globe.

Of course, FFFWeek is known for its fashion shows and for many plus size fashion connoisseurs, this is the only opportunity all year to see curvy models walk the runway in plus size fashion shows. Last year’s Indie Designer showcase really stole the show with amazing presentations from hot new talents that left the big retailers looking a bit stodgy and out of touch.

This time those big retailers seemed to be catching on. Lane Bryant, Ashley Stewart, Sonsi and newcomer Evans pushed their respective envelopes a bit with more contemporary styling, edgier pieces and looks with attitude. And the newbie designers didn’t disappoint. From names we’ve seen before to names we’ve never heard of, there is so much to look forward to in plus size fashion

Read more at: http://www.therunwayplus.com/2013/06/plus-size-fashion-shows-fff-week-2013/

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Australia's 'Big And Beautiful' Runway Show Sparks Weight Debate (PHOTOS)

Australia's 'Big And Beautiful' Runway Show Sparks Weight Debate (PHOTOS) | PLUS ! | Scoop.it
The media has been making a sizable effort to embrace curvy models lately.

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On the plus side, they fit

On the plus side, they fit | PLUS ! | Scoop.it
On the plus side, they fit...

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Yoga wear for curvy women

Fashionable active wear designed for the plus size women...

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Are plus-sized beauty pageants a step forward?

Are plus-sized beauty pageants a step forward? | PLUS ! | Scoop.it

In the short documentary on plus-sized beauty pageants, There She Is, a moment sticks out. The winner is reflecting on her one-year reign as the American Beauties Plus Pageant winner and expresses disappointment that the red carpet hasn’t been rolled out in honour of her victory like she’d envisioned. It’s a genuinely heartbreaking moment after following the stories of two very lovely contestants who both admit they’ve struggled with self confidence and the negative judgements of others. It appears the stamp of approval offered by winning the pageant hasn’t brought any of the inner peace they’d hoped for (which isn’t that surprising given its focus on the outer). I feel like it’s an instant many of us, no matter our size, have experienced, that point when you realise chasing beauty is a quest with no actual true endpoint of “Yay, I’m finally fine!” 

Plus-sized beauty pageants sell themselves as a celebration of a different ideal of feminine beauty. And it does seem there could be a small argument to be made for them serving a positive purpose. After all they offer an alternative vision of beauty, one that is not bound by the rather restrictive sizes of ‘from six to eight’. But do women really need more visions of beauty to be bound by? 

On deeper examination it’s hard to see any sort of beauty pageant, plus-sized or not, as a step forward. Can beauty pageants really solve anything at all except to satiate our feelings of schadenfreude at seeing beautiful people sputter uncomfortably answering political questions? And the problem is right there smack bang in the title, no matter how much contestants and organisers might yammer on about ‘inner beauty’ and being ‘the total package’ these competitions are about looks. After all, if it was a pageant about non-superficial skills it would be called a ‘talent show’. Truth is it’s just more objectification that all sizes can now participate in, but dressed up in a sparkly sash of faux empowerment and inclusion. 

It’s hard not to see the extension of these pageants as a cynical commercial ploy to make more money by diversifying the market to include those women who can’t enter the straight-sized competitions (much like what has been done by the Toddlers & Tiaras and Here Comes Honey Boo Boo led boom in child beauty pageants). And we’re not exactly talking about small change here. To enter the Miss American Beauties Plus Pageant is $575USD a pop (or as they weirdly list it on their website “ONLY $575” – my definition and theirs of ‘only’ obviously severely differs). And that’s before factoring in optional competition fees, outfits, hair and make-up, hotel stays and meal costs. You’re paying quite a pretty penny to have your prettiness professionally judged, it seems. 

Read more:



http://www.dailylife.com.au/news-and-views/dl-opinion/are-plussized-beauty-pageants-a-step-forward-20130708-2plov.html

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On the Plus Side: New Fashion Choices for Size 18

On the Plus Side: New Fashion Choices for Size 18 | PLUS ! | Scoop.it

Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

"If you have 65% to 70% of consumers who could use the product and only 14% do use it, that is an underserved market," says Marshal Cohen, a fashion industry analyst at NPD Group, referring to the share of U.S. women who wear sizes bigger than 16—yet represent a morsel of apparel sales.

Plus-size clothes have long been a lonely corner of the fashion industry, left to specialty retailers such as Lane Bryant. But a slow shift is taking place behind the scenes of the fashion world. Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

Read the full article at: http://online.wsj.com/article/SB10001424127887323949904578540002476232128.html

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Curvy Closet: The Top 10 Looks from Full Figured Fashion Week

Curvy Closet: The Top 10 Looks from Full Figured Fashion Week | PLUS ! | Scoop.it

Last week, plus size fashion took the stage during the 5th annual Full Figured Fashion Week (FFFWeek) produced by DeVoe Signature Events. Plus size women from across the globe (literally) descended onto New York City to talk fashion, empowerment, and the business of fashion. Asides from the obvious love of fashion, FFFWeek brings together friends, fosters networking, inspires designers, attendees, and bloggers, and creates a safe space to express oneself in a celebratory place.

From a Charity Runway Fashion Show, an Indie Designer Showcase, the Retailers and Boutique showcase, as well as the Curves in the City Shopping Event and Sample Sale- the week was full of fashionable surprises and more! And the fashion did not stop at the runway; the attendees showed off their curves, pushing the envelope and boundaries of what is plus size fashion.

FFFWeek showcased over 20+ designers, retailers, and brands throughout the week and there were quite a few standouts and memorable moments on the runway.  One thing to note about the entire week was the diversity. Style, ethnicity, and size were quite diverse and embraced.  Something that was quite appreciated and recognized from size 12- 22, the runway reflected a mirror more than any other runway we have seen. Today we share with you a few of our favorite looks, designers, and models who brought plus size fashion to life over the week’s fashionable events!

 

See more at: http://styleblazer.com/164411/curvy-closet-the-top-10-looks-from-full-figured-fashion-week/#sthash.S6iMwXg2.dpuf

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Big Girls Are Hot: American Apparel Goes Big in Search For Plus-Size Models - Los Angeles News - The Informer

Big Girls Are Hot: American Apparel Goes Big in Search For Plus-Size Models - Los Angeles News - The Informer | PLUS ! | Scoop.it
You gotta give it to America Apparel, the L.A.-based maker of global hipster-wear: They see the Next Big...

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Denise Bidot enjoys full-figured fame

Denise Bidot enjoys full-figured fame | PLUS ! | Scoop.it

Denise Bidot’s plus-size dreams never included a successful career as a  plus-size model.

As one of the stars of NUVOtv’s fashion world-set reality series “Curvy  Girls,” Bidot is making a name for herself as an international model known for  her sexy curves.

But while she’s posed for clients that include Macys, Old Navy, Lane Bryant,  Forever 21 and Vogue.it, to name a few, Bidot never imagined she’d end up  becoming famous for her full figure.

“Very early on I knew I wanted to be in entertainment,” says Bidot. “I didn’t  know how, I didn’t know when, but I wanted to act. I wanted to be in films.”

A native of Miami who now calls New York City home, the Puerto Rican beauty  began taking acting classes at 12, nabbing small roles in commercials.

Read more: http://www.nydailynews.com/new-york/denise-bidot-enjoys-full-figured-fame-article-1.1365065#ixzz2XYTDFKSy

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The Myth of the Plus-Sized Model

The Myth of the Plus-Sized Model | PLUS ! | Scoop.it

This post discusses why the term 'plus-sized model' is misleading.

The average height for a female model is between 5’8 and 5’11.  The average weight is around 120 pounds.  The issue with this?  The average height for a woman is somewhere around 5’4, whilst doctors consider 135 pounds, give or take, to be a healthy weight for a woman who stands around 5’4.  For a woman who stands 5’11, a healthy weight would be around 160 pounds, 40 pounds heavier than the typical runway model.  The problems this creates are obvious.  Not only do people develop unrealistic expectations of the body, but they also develop a skewed perspective.  Now there are women who are healthy at 5’11 and 120 pounds, just as there are women who are healthy at 5’2 and 160 pounds.  Every body is different.  The problem though is the terminology being employed to describe women.

Throughout the 1940’s and through to the 1960’s, it was not uncommon to see curvaceous women modelling clothes.  Marilyn Monroe was considered perhaps the greatest sex symbol of her era.  Her figure was far more realistic than that of a typical runway model.  At 5’5 and ranging anywhere from 120-140 pounds, Monroe would have struggled to get access to a runway today, just as we see models like Kate Upton get rejected by high-fashion magazines because of her curvaceous figure.  The pin-up models of the post-WWII era shared similar features, but this too was a problem.  It also created unrealistic expectations.  These women were are very busty and wide hipped.  Many women, who were thinner or more petite, had no way of achieving the standard of beauty embraced in the era.  They could not make their breasts bigger or their hips wider and so found themselves outside of the scope of what was projected as beautiful.

Read more with many photos at: http://www.literaryramblings.com/the-myth-of-the-plus-sized-model

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Swanky Pins's curator insight, August 23, 2013 6:25 AM

What is thought to be a beautiful woman changes from decade to decade and country to country so sometime, somewhere every one of us will be considered gorgeous.

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Greek Plus Size Fashion with MAT Fashion: Spring/Summer 2013 ...

Greek Plus Size Fashion with MAT Fashion: Spring/Summer 2013 ... | PLUS ! | Scoop.it
I am the owner of the Curvy Fashionista, sharing the latest trends and designers in plus size fashion, beauty, and accessories to keep you Curvy.Confident.Chic.! I am goofy, silly, playful, and a handful...
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