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So How Did The Samsung, Jay-Z Partnership Turn Out? - hypebot

So How Did The Samsung, Jay-Z Partnership Turn Out? - hypebot | Platinum Rules | Scoop.it
By Liv Buli (@lbuli)), Resident Data Journalist for music analytics company Next Big Sound. Critics have been quick to deem the branding deal that went down between Hov and Samsung a major flop.
Brandon Dant'e Hawkins's insight:

The phrase that kept ringing in my head when reading this article was personal branding.  Jay-Z did a very productive thing for himself in that regard, and Samsung likewise with their corporate branding.  Like the saying goes, "Any press is good press."

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Letter From The Editor: What Jay-Z's 'Magna Carta' Means For The Billboard 200 Chart

Letter From The Editor: What Jay-Z's 'Magna Carta' Means For The Billboard 200 Chart | Platinum Rules | Scoop.it
"I don't follow any guidelines," Jay-Z says in "22 Twos," one of the standout tracks on his 1996 debut, "Reasonable Doubt." And there's no reasonab
Brandon Dant'e Hawkins's insight:

Regardless of what side of the argument any person stands on, the discussion is being had.  It's a good thing that new innovative methods are being taken in an industry that often seems flooded, and it's even better if this sparks more ways for people to put money in their pockets.  It could be viewed as bad that Billboard has taken a firm stance, but in an already volatile industry, their walls that they put up could keep things moving forward and not going every which-way.

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Jay-Z's Magna Carta Forces Music Industry To Set 'New Rules' - Music, Celebrity, Artist News | MTV.com

Jay-Z's Magna Carta Forces Music Industry To Set 'New Rules' - Music, Celebrity, Artist News | MTV.com | Platinum Rules | Scoop.it
'It is a novel and creative marketing move,' says RIAA director Liz Kennedy about the change in certification rules spurred by Jigga.
Brandon Dant'e Hawkins's insight:

JAY Z's contract with Samsung forced the RIAA to address old statutes that had been in place for a long time.  It was a very influential business deal because the RIAA was forced to reevaluate the rules on digital sales, physical sales, purchase returns, and mass sales.  How many artists come out with an album and have a concern other than how much they sell?

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Micah Thomas's curator insight, October 11, 2013 11:26 AM

I think that not many artists can pull this off. You have to be a huge artist to be able to do this and it is going to be a while until another artist even attempts this.

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MOGUL TALK

MOGUL TALK | Platinum Rules | Scoop.it
NEW YORK — He really is more than a businessman.
Brandon Dant'e Hawkins's insight:

The great part of the subject here is that it encourages and almost forces aspiring artists to realize that they must be more than an artist.  It is an aspect that a lot of musicians want to avoid.  The negative comes about when you have people focusing so much on the financial and business side of things that they forget about the art.

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RIAA - Recording Industry Association of America - September 11, 2013

RIAA - Recording Industry Association of America - September 11, 2013 | Platinum Rules | Scoop.it

We think it’s time for the RIAA – and Gelfand, Rennert & Feldman – to align our digital song and album certification requirements

Brandon Dant'e Hawkins's insight:

This alignment of digital song and album certification requirements is a direct reflection of our society.  In the music industry, digital production was a major innovation, and digital distribution is proving to be just as impactful.

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