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Les plateformes du web social. Epicurio un modèle à suivre.

Les plateformes du web social. Epicurio un modèle à suivre. | Platforms Social Web | Scoop.it
LCE03H00's insight:

La montée en puissance des réseaux sociaux (Twitter, Youtube ou Facebook par exemple) a fait émerger des niches pour répondre à des besoins de plus en plus spécifiques. De nombreux contenus sont aujourd'hui générés autour du loisir, domaine qui séduit un public en quête de nouvelles expériences. On ne parle plus seulement de réseaux sociaux mais de web social. Un espace sans limites où se trouve une  grande diversité de plateformes.

 

Epicurio : Vin télécharger l'application !

Véritable plateforme sociale, Epicurio est la nouvelle application mobile dédiée au vin.
Créez votre vinothèque en scannant vos coups de cœur et partagez vos impressions avec votre liste de contacts, les « Wine lovers ».
Découvrez de nouveaux crus et élargissez votre sélection en interagissant avec une communauté de passionnés. A partir de l'application, vous pouvez également suivre l'actualité du secteur via les « groups news » mais aussi commander vos bouteilles préférées.
Un média social qui fera le bonheur des plus grands épicuriens.
Le projet singapourien compte aujourd'hui étendre son programme à l'international et développer une version Android car il n'est pour le moment conçu que pour Ios.

Une Epicuriosité à suivre de près.

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Sharetribe Lets You Create Your Own Peer-To-Peer Marketplace - TechCrunch (blog)

Sharetribe Lets You Create Your Own Peer-To-Peer Marketplace - TechCrunch (blog) | Platforms Social Web | Scoop.it
Aiming to provide the 'picks and shovels' behind the online marketplace gold rush, Sharetribe -- which appears to pivoted at least once -- makes it easy for..
LCE03H00's insight:

Le succès de plateformes, comme Airbnb, a démontrer le potentiel du web social. Un grand nombre de personnes ont développé des idées basées sur le même principe: mettre en contact des particuliers afin qu'ils échangent et communiquent. Cependant beaucoup  n'ont pas les compétences nécessaires en informatique. Sharetribe est la solution à ce problème. 

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5 Key Instagram Marketing Takeaways from New Data

5 Key Instagram Marketing Takeaways from New Data | Platforms Social Web | Scoop.it
Simply Measured just released new benchmark data which exposes some key Instagram marketing tips and takeaways for marketers. Here are 5 of them.

Via Pantelis Chiotellis
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How To Grow Your Business Using Twitter | FindMe

How To Grow Your Business Using Twitter | FindMe | Platforms Social Web | Scoop.it
Twitter is a micro blogging platform which has capacity to help businesses grow wide through viral traffic or word of mouth because of its fast information
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A Quick and Dirty Guide to Tumblr

A Quick and Dirty Guide to Tumblr | Platforms Social Web | Scoop.it
Tumblr has a younger demographic. According to comScore, 40% of the audience is 15-24 years old. 63% are under 34. That's a pretty young market.
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[WATCH] Reinventing the social web for rural areas with no connectivity - htxt.africa

[WATCH] Reinventing the social web for rural areas with no connectivity - htxt.africa | Platforms Social Web | Scoop.it
Catch an in-depth look at the Gram Vaani initiative on MWOT TV tonight.
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Facebook, Twitter, Pinterest, LinkedIn – Global Social Media Statistics 2012 [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, LinkedIn – Global Social Media Statistics 2012 [INFOGRAPHIC] - AllTwitter | Platforms Social Web | Scoop.it
Facebook, Twitter, Pinterest, LinkedIn – Global Social Media Statistics 2012 [INFOGRAPHIC]

Via Lauren Moss
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Maxwell Stinson's comment, December 9, 2012 8:49 PM
great infographic!
Wanda Rawlins's curator insight, December 15, 2012 8:24 AM

I didn't know that about Japan and Twitter -this is great info thanks for the share and insights.

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Clay Shirky: The Fragmentation Of The Social Web - hypebot

Clay Shirky: The Fragmentation Of The Social Web - hypebot | Platforms Social Web | Scoop.it
There was a moment when we could imagine Facebook being the hub for all social activity, says scholar and theorist Clay Shirky, but that time has past.

Via jean lievens
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Bondora Peer to Peer Platform Compares European Sites - Crowdfund Insider

Bondora Peer to Peer Platform Compares European Sites - Crowdfund Insider | Platforms Social Web | Scoop.it
Bondora, a fast growing peer to peer lending platform based in Estonia recently shared some comparison data on how their platform matches up agains some of
LCE03H00's insight:

Comparatif des plateformes de prêt en Europe.

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How should customer strategies respond to the rise of peer-to-peer platforms? | MyCustomer

How should customer strategies respond to the rise of peer-to-peer platforms? | MyCustomer | Platforms Social Web | Scoop.it
How should brands respond to the rise of online companies that cut out the middle man?

Via jean lievens
LCE03H00's insight:

La croissance des plateformes peer-to-peer fait de l'ombre aux entreprises.

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How Fortune 500 Companies Use Instagram to Build Their Brands

How Fortune 500 Companies Use Instagram to Build Their Brands | Platforms Social Web | Scoop.it
A new study exposes how Fortune 500 companies are using Instagram, and gives tips on how you can use Instagram like a boss, too.

Via JWT_WOW
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Irene Laulu's curator insight, October 1, 2014 11:59 PM

Instagram is the most popular app that people are using it right now and it says in the article that most people use instagram to build their brands. Instagram still appears to challenge many companies. Some brands, like American Express and Burberry, excel on the all-picture site, while other companies fail because they treat the platform like an online catalogue for showcasing their products. However most companies use Facebook and twitter to build their brand which is good but I think Instagram is good for companies to promote and advertise their brands because many customers are using it as well.

 

@Ashleigh Ali

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Vine: Six Steps to Using Six-Second Videos in Business Marketing

Vine: Six Steps to Using Six-Second Videos in Business Marketing | Platforms Social Web | Scoop.it
Content - Video app Vine's simple design and integration with Twitter have helped create buzz in the business and marketing world. Interested? Here are six steps to help you get started with ...

Via CYDigital
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CYDigital's curator insight, March 13, 2013 7:42 AM

Simple and direct. What is of particular value is the link to the video planning template: take advantage of this!


  • See the article at www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Kayla Beltrandi's curator insight, September 28, 2014 1:16 PM

One of my favorite social media apps out right now, is Vine. Although it's popularity has seemingly died down a lot since it first came out- it still generates thousands of views daily and can be an effective marketing tool if done correctly. I have seen many vines that are trying to market a product and some have been great- while others have fallen flat. I though this article was interesting because it outlined some of the main aspects you must keep in mind if you want vine to work for you. 

 

The first step is to ask yourself if Vine is right for you. Unlike Facebook that has demographics of many kinds on it- Vine is a lot more narrow. This app is predominately teenage to young-adult users. So, if you are marketing a product that is for older adults or younger children than maybe this app isn't for you. It is also a very visual app, if you don't have a story to tell through video through your brand than Vine will probably not work for you.

 

The second step is to have a purpose. Once you have decided Vine is the righ app for you to showcase your brand it is important not to rush into posting. What do you hope to achieve by posting? Once you have answered this, you can move onto the third step, Have a Plan. Create a guideline that will outline what you will post, how often you will post, who/what will star in your vines, and how will you measure your success. Creating a well thought out. plan will help keep you on track and help your marketing efforts succeed. 

 

The fourth step is to Be Creative, you are competing with millions of other users on vine. For your brand to stand out you need to do something creative. Make something that users will want to watch over and over and want to share with their friends. This will help your content spread and gain awareness. The fifth step is to keep content fresh, if you have something that could have been shared in a single picture than stick to Instagram. Vine is a 6 second video that will allow you to show off your product, catch your users attention, and do more than what a single picture can do.

 

The final step is to be sure not to run out of time. Six seconds may not seem like a lot, but with proper planning and the right content you can make the time fit to your message perfectly. Don't try to force too much into the time than what you can and don't limit yourself. 

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Top 4 User-Generated Content Curation Tools for Brands

Top 4 User-Generated Content Curation Tools for Brands | Platforms Social Web | Scoop.it
Brands know that users share content. In fact, users create and share original content more than any other time in the history of civilization. And, brands understand that there’s an opportunity to...

Via Robin Good
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Robin Good's curator insight, December 21, 2013 7:05 AM



"Brands know that users share content. In fact, users create and share original content more than any other time in the history of civilization. And, brands understand that there’s an opportunity to surface and collect content related to the brand experiences." 


For this very purpose, a growing number of content curation tools allow brands to gather, aggregate, filter and select the most relevant and interesting content posted by their own fans.


Rebelmouse and Tint are two such examples, but there are several more "social curation" tools that can be of help on this front.


Lindsay Howard provides a short but quite useful introduction to four such tools and to their key traits and characteristics.


  1. EngageSciences
  2. Crowdtap
  3. Curalate Fanreel
  4. Pixlee Photorank 



Informative. Resourceful. 7/10



Article: http://bewelldogood.wordpress.com/2013/12/20/top-4-user-generated-content-curation-tools-for-brands/ 


(Image credit: Beautiful flowers by Shutterstock)


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15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know - Social Media Agency

15 Jaw-Dropping Social Media Marketing Statistics Every Marketer Should Know - Social Media Agency | Platforms Social Web | Scoop.it
Fascinating and jaw-dropping social media statistics for marketers

Via Jonha Richman
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Jim Green's curator insight, September 2, 2013 12:00 PM

The majority of the CEOs said that social media will be the most important technology channel used by companies to engage with their customers within three to five years. 

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Infographic: social media statistics from 2013

Infographic: social media statistics from 2013 | Platforms Social Web | Scoop.it
As 2013 draws on an end, SpareFoot has unveiled an infographic looking at some of the top social statistics from 2013, covering...
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Denise Gabbard's curator insight, December 28, 2013 9:49 AM

Lots of good info here!

 

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SOCIAL MEDIA 2013: STATISTICS AND TRENDS

http://www.funkymarketing.it 2012 was a great year for Social Media. We believe that today it affects every area in our lives and we wanted to share it with ...
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