Planning
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Measure Your Content Marketing ROI with Call Tracking

Measure Your Content Marketing ROI with Call Tracking | Planning | Scoop.it
Increased spending almost always means increased scrutiny from executives, and if you haven't been asked to defend your content marketing budget yet, you probably will soon. You need to be prepared. When it comes to ...
Neshalin Naidu's insight:

Week 6- Measuring results against objectives.

This is a very insightful article on measuring results of content marketing against objectives with a truly innovative method. Gauging how effective a content marketing campaign is can be difficult especially when trying to determine success by solely using site visits, video views, blog subscribers, re-tweets and “likes”.  These do not provide a vivid picture of marketing success as there is no way to tell whether consumers are being motivated to purchase goods or services from the messages they interpret. The article goes on to elaborate on a call-tracking system that allows content marketers to measure how many consumers respond to “call-to-action” messages. This innovative system provides a better method of gauging success as purchases can be tracked back to certain mediums of marketing to give a better picture of communication effectiveness. 

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Tyler 's comment, September 25, 2013 3:41 AM
I also agree this article is very insightful Neshalin, I believe that content marketing is not a very good way of creating value for a product because its hard to get a vivd response from this style of marketing.
Benjamin Finnigan's comment, September 25, 2013 7:28 PM
I found that this article raised a number of interesting points about content marketing. It presents a new way to track a content marketing programs results, with call tracking as apposed to using tweets, page visits and likes.
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Are You Winging Content Marketing Strategy?

Are You Winging Content Marketing Strategy? | Planning | Scoop.it
Content Marketing Research: How Does Your Firm Rate? 
How does your firm’s content marketing strategy rate compared to the pack?
Neshalin Naidu's insight:

Content marketing is an umbrella term that encompasses marketing formats that involves the creation/sharing of content for the purpose of engaging current or potential consumers. Social media, company websites and blogs are all methods of content marketing. When planning content marketing communications certain elements must be considered. These include a tailored strategy for each channel, aligning strategy with business objectives, the platforms best suited to target consumers, careful curation of content, budget allocations and methods of tracking and measuring success. These elements form a basic plan at how to attack and create a potentially successful content marketing strategy.

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Tyler 's comment, August 21, 2013 5:22 AM
Planning is the process of thinking about and organizing the activities required to achieve a desired goal. I Like how you have described the elements which form a basic plan!
Leonid Bondarev's comment, August 21, 2013 10:11 PM
Great description of winning in the content marketing creation process. Like every process there are 3 Marco steps that have to be considered carefully and carried out in sequence; planning, implementation and evaluation. Asking the right question of what is the goal why and for who will always create a targeted and impact-full communication.
Benjamin Finnigan's comment, August 21, 2013 10:58 PM
good insight Neshalin, I agree with your summary and feel that you grasped the idea of content marketing. From the article I personally found very interesting how many companies market without proper copyright permission.
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3 Surefire Ways To Kill Your Content Marketing

3 Surefire Ways To Kill Your Content Marketing | Planning | Scoop.it
How To Avoid A Content Marketing #Fail
Recent research, the 2013 Enterprise Customer Engagement survey by  IDG  reveals 3 surefire ways to kill your content marketing. This often happens despite your best intentions.
Neshalin Naidu's insight:

Week 6- Creating an effective communication mix and measuring results against objectives.

This article describes 3 common mistakes with regards to establishing effective communication in content marketing. It also provides statistics that measure the overall objectives of content marketing. Eliminating marketing buzz and hype words allows for a simplified message, when you consider that target audiences can smell an advert from a mile away. Providing unbiased information is crucial in both B2C and B2B marketing, for example 68% of consumers trust the opinions of other consumers that are posted online. Giving the consumer specific details about your offering is important, a good example of how to target this is answering FAQ’s or frequently asked questions for all consumers to look over. This is a very enlightening article.

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Tyler 's comment, September 25, 2013 3:51 AM
I found this article very insightful and helpful when creating an effective communication mix. By the article describing three common mistakes with content marketing it can be very helpful for future marketing.
Benjamin Finnigan's comment, September 25, 2013 7:21 PM
this is a very interesting article. this is the first article that I have seen that talks about what you can do wrong with in marketing. personally for me i can relate to the second point, which talks about presenting unbiased information, I am often very cynical of information presented by companies in there articles.