Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Is the American Dream Over?

Is the American Dream Over? | Strengthening Brand America | Scoop.it
“Is opportunity the same as it has always been in America? Or have issues of social mobility and income inequality turned America on her head?”
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20 Mantras Great Leaders Live By Every Day

20 Mantras Great Leaders Live By Every Day | Strengthening Brand America | Scoop.it
“This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Leadership can be a difficult characteristic to understand. Which qualities make someone a good leader?”
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Define The Problem Before Trying To Solve It | Ed Burghard | LinkedIn

Define The Problem Before Trying To Solve It | Ed Burghard | LinkedIn | Strengthening Brand America | Scoop.it
“Define The Problem Before Trying To Solve It by Ed Burghard Creator of the Strengthening Brand America Project.... http://t.co/1upmMwASXE”
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Study: No Definitive Link between Marcellus Shale Development and Health Impacts

“A study recently released by the Center for Rural Pennsylvania looked at the impact of Marcellus Shale development on public health in the northeast and southwest regions of Pennsylvania – Bradford, Lycoming, Greene and Washington counties – but...”
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New York Landowners Rally in Protest of Governor Cuomo’s Fracking Ban

“Hundreds of Southern Tier residents turned out in Binghamton Monday night to protest the recent decision by Governor Andrew Cuomo, the Department of Environmental Conservation (DEC), and the Department of Health to ban the use of high volume...”
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Delaware Finally Getting Its Own Brand Identity - WBOC TV 16

Delaware Finally Getting Its Own Brand Identity - WBOC TV 16 | Strengthening Brand America | Scoop.it
“For the first time in state history, Delaware has created its own brand identity.The Delaware Tourism Office created its new marketing message for the state to help promote what it really has to of...”
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“US–Mexico High Level Economic Dialogue” Fact Sheet - The Yucatan Times

“US–Mexico High Level Economic Dialogue” Fact Sheet - The Yucatan Times | Strengthening Brand America | Scoop.it
“Business, Business-new, Headlines, International, National, News”
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Branding the state: Governor McAuliffe unveils 'Welcome to Virginia' signs at ... - Loudoun Times-Mirror

Branding the state: Governor McAuliffe unveils 'Welcome to Virginia' signs at ... - Loudoun Times-Mirror | Strengthening Brand America | Scoop.it
“Loudoun Times-Mirror Branding the state: Governor McAuliffe unveils 'Welcome to Virginia' signs at ... Loudoun Times-Mirror "We have to brand Virginia," said McAuliffe. "When you travel globally Virginia's not all that well known.”
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The State of American Energy is Remarkable

“Today the American Petroleum Institute (API) released its annual report, the State of American Energy. The report leans heavily on government data to highlight the growth and contributions of each sector of the U.S.”
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Automotive Projects Drive Tennessee to Economic Development State of the Year Award

Automotive Projects Drive Tennessee to Economic Development State of the Year Award | Strengthening Brand America | Scoop.it
“Governor Bill Haslam announced that Tennessee has been named as State of the Year for its economic development efforts by Business Facilities magazine.”
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Integrated Content Strategy Portfolio (Example)

Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
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Brand as Strategic Device Introduction to Branding

Brand as Strategic Device Introduction to Branding
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Brand as Strategic Device - Introduction to Branding

In this session, student will see how brand can act as strategic device while playing in the market.
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Top 10 Economic Development Blogs | American Dream

Top 10 Economic Development Blogs | American Dream | Strengthening Brand America | Scoop.it
“If you want to keep up with new ideas about economic development but don’t have time for a conference, whole book, podcast, or webinar, you can find short, compelling capsules of relevant information while you have your morning coffee by reading a...”
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Entrepreneur Appeal: Livability, Talent Lure Fast-Growth Startups to Cities

Entrepreneur Appeal: Livability, Talent Lure Fast-Growth Startups to Cities | Strengthening Brand America | Scoop.it
“Livability and talent: For cities looking to attract energetic, passionate entrepreneurs capable of launching fast-growing startups (the stuff of which Google, Facebook and Apple are made), the presence of these two factors are paramount to drawing...”
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INFOGRAPHIC: U.S. Oil and Gas Production: Safety and Support for American Families

“ The U.S. oil and natural gas industry prides itself on its ability to provide reliable, safe, domestic energy for American consumers, while investing in and creating new opportunities for the U.S.”
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Maryland Publishes Guide to Incorporate Economic Development Into Local Planning

Maryland Publishes Guide to Incorporate Economic Development Into Local Planning | Strengthening Brand America | Scoop.it
“The Maryland Department of Planning (MDP) has published a new online resource for local jurisdictions on how to incorporate economic development into the local comprehensive plan process.”
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ARE YOU FOR REAL: Uncommon Sense Learnings

ARE YOU FOR REAL: Uncommon Sense Learnings | Strengthening Brand America | Scoop.it
“ARE YOU FOR REAL is dedicated to brand. The idea is complex and multi-dimensional just like we are as humans. If you lift the sheets, every brand should have a clear purpose, a compelling story and engaged people who are helping to build the brand.”
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Brand America Newspaper | American Dream | Stre...

Brand America Newspaper | American Dream | Stre... | Strengthening Brand America | Scoop.it
““““Brand America Newspaper, by Ed Burghard: Latest News On Community Branding””””
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Where does Sacramento rank on healthiest places list?

Where does Sacramento rank on healthiest places list? | Strengthening Brand America | Scoop.it
“The crowded treadmills at your gym might not be a New Year’s fad after all. The Sacramento metro area ranks No. 11 on a new list of the nation’s healthiest places.”
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What Type of Relationship Do We Have With Loved Brands? - Lovemarks Campus

What Type of Relationship Do We Have With Loved Brands? - Lovemarks Campus | Strengthening Brand America | Scoop.it
“This paper proposes an alternative relationship theory to conceptualize and measure brand love relationships.”
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The American dream has become a burden for most

The American dream has become a burden for most | Strengthening Brand America | Scoop.it
Gary Younge: As wages stagnate and costs rise, US workers recognise the guiding ideal of this nation for the delusional myth it is
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Brand Personality - Introduction to Branding

In this lecture, student will study about brand personality which the consumer can relate and an effective brand will increase its brand equity by having a consistent set of traits
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Branding Architecture and Brand Portfolio - Introduction to Branding

Brand architecture is the structure of brands within an organizational entity and a brand portfolio is used to encompass all these entities under one umbrella. Under this topic,
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