Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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How Brands Can Make A Great Brand Promise

How Brands Can Make A Great Brand Promise | Strengthening Brand America | Scoop.it
“As marketers we take brand promises for granted. We just accept that every brand in its right mind has one and that it is committed to keeping it. As consumers, we have no such awareness.”
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Ohio Leading the Way on Injection Well Regulations

“This week, we saw thoughtful leadership in Trumbull County, when officials decided to host a meeting to address concerns over Class II Injection Wells.”
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Map: The most common* job in every state

Map: The most common* job in every state | Strengthening Brand America | Scoop.it
“Can you guess what the most common job was in Oklahoma in 1978? How about 2014? Would you have every guessed that primary school teachers has been the most common job in Alaska for almost 20 years?”
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How To: Hiring and retaining millennials

How To: Hiring and retaining millennials | Strengthening Brand America | Scoop.it
“ Millennials are quickly making their way into the workforce. According to The Bureau of Labor Statistics, millennials will become the new workforce majority this year, and in just 15 short years will make up 75% of the workforce.”
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Entrepreneur Appeal: Livability, Talent Lure Fast-Growth Startups to Cities

Entrepreneur Appeal: Livability, Talent Lure Fast-Growth Startups to Cities | Strengthening Brand America | Scoop.it
“Livability and talent: For cities looking to attract energetic, passionate entrepreneurs capable of launching fast-growing startups (the stuff of which Google, Facebook and Apple are made), the presence of these two factors are paramount to drawing...”
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Economic director named in top 40 - Fort Saskatchewan Record

Economic director named in top 40 - Fort Saskatchewan Record | Strengthening Brand America | Scoop.it
“Fort Saskatchewan’s director of Economic Development just added a bit of international recognition to his already extensive resume.”
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New Visit Tri-Cities Brand Looks Very Similar to Brand of Major South American City

New Visit Tri-Cities Brand Looks Very Similar to Brand of Major South American City | Strengthening Brand America | Scoop.it
“Last fall, the Tri-Cities re-branded itself with the help of a Seattle-based company. But we found out Thursday, the brand is eerily similar to the same branding done by another city in South America.”
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Microsoft CEO on Living the American Dream - ABC News

“Satya Nadella tells ABC News' Rebecca Jarvis about his ascent from a middle-class upbringing in India to head of a Fortune 500 company.”
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The Great American Dream, Still Deferred - New York Times

The Great American Dream, Still Deferred - New York Times | Strengthening Brand America | Scoop.it
“Despite encouraging signs for the housing market, like rising prices, low mortgage rates and a construction revival, it remains on artificial life support.”
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Why do people cross the border illegally? It's not what you think

Why do people cross the border illegally? It's not what you think | Strengthening Brand America | Scoop.it
“President Obama 's executive order on immigration will affect the lives of millions of undocumented immigrants — perhaps as profoundly as their illegal crossing into the U.S. did in the first place.”
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Illinois and Ohio: A Tale of Fracking in Two States

Illinois and Ohio: A Tale of Fracking in Two States | Strengthening Brand America | Scoop.it
“It took Illinois – which now finds itself in the throes of perhaps the worst financial crisis in the nation – more than two years to implement high-volume hydraulic fracturing (HVHF) regulations.”
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Union Membership: Five States With Low, High Percentages

Union Membership: Five States With Low, High Percentages | Strengthening Brand America | Scoop.it
“Far from the days of Samuel Gompers and John L. Lewis, union membership in the U.S. workforce continues to dwindle. New figures from the U.S.”
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What transports are telling us about the econom...

What transports are telling us about the econom... | Strengthening Brand America | Scoop.it
“Transports were an early indicator of the recessions in 1992, 2001 and 2008. So what are they saying about the economy now?”
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Personal Branding: How to create your own brand plan

Personal Branding: How to create your own brand plan | Strengthening Brand America | Scoop.it
“If you’ve ever been in a job so long that you don’t have an updated resume or Linked In profile, you’re in a dangerous place. In today’s economy, you want to stay aware, keep current and always be on the look out for what’s next.”
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Take Me to the River

Take Me to the River | Strengthening Brand America | Scoop.it
“Many people, a surprising number of them being economic developers, believe that financial incentives provided to companies that invest in certain places amount to nothing more than corporate welfare, and is therefore a practice that should be...”
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Millennials want to work at organizations that focus on purpose, not just profit

Millennials want to work at organizations that focus on purpose, not just profit | Strengthening Brand America | Scoop.it
“Millennials have a skewed reputation these days when it comes to how they are viewed by society – while they are all about change, the environment and society, they are also depicted as lazy and without motivation, two different traits that I would...”
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Does Scandinavia Have it All Figured Out? - The New Yorker

Does Scandinavia Have it All Figured Out? - The New Yorker | Strengthening Brand America | Scoop.it
“Maybe they’re just putting on a good show.”
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Commentary: Lackluster city? Get a brand - Indiana Gazette

Commentary: Lackluster city? Get a brand - Indiana Gazette | Strengthening Brand America | Scoop.it
“If your city is mostly famous for being between two other cities, if its main claim to fame is “It’s a great place to raise children,” then it’s time for your city fathers to take a course in branding.”
Ed Burghard's insight:
Just have them visit www.strengtheningbrandamerica.com
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Warning: “The American Dream Is About To Drastically Change… It Is Time To Prepare Accordingly”

Warning: “The American Dream Is About To Drastically Change… It Is Time To Prepare Accordingly” | Strengthening Brand America | Scoop.it
“The proverbial doom prediction of "it's not if, but when" is not just a phrase to add dramatic effect, it is a call to action.”
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An Interactive Map Showing The Worst Commutes In America

An Interactive Map Showing The Worst Commutes In America | Strengthening Brand America | Scoop.it
“There are few things that make as much of a day-to-day difference in our lives as the length of our commutes. Which is why this map, which lets you see which Americans are better or worse off in terms of commute times, is so interesting.”
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Cost Effective Growth

Cost Effective Growth | Strengthening Brand America | Scoop.it
“ One of the challenges in managing brands is to find the right balance between investing in developing the asset and delivering a positive return. It doesn’t matter if we are talking about a product, corporation or community.”
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The Simple Message Behind San Diego’s $9 Millio...

The Simple Message Behind San Diego’s $9 Millio... | Strengthening Brand America | Scoop.it
“"San Diego Tourism Authority today announced a $9 million ad campaign. The campaign keeps it simple and promotes great weather and good times, the characteristics that San Diego is best known for.”
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Lackluster City? Get a Brand - White House Chronicle

“Lackluster City? Get a Brand White House Chronicle If your city is mostly famous for being between two other cities, if its main claim to fame is “It's a great place to raise children,” then it's time for your city fathers to take a course in...”
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Ports of Cincinnati & Northern Kentucky Among the Busiest

Ports of Cincinnati & Northern Kentucky Among the Busiest | Strengthening Brand America | Scoop.it
“Federal ruling issued approves port authorities’ request for re-designation of regional harbor. The United States Army Corps of Engineers has issued approval for modification of the Port of Cincinnati 26-mile statistical boundary.”
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Millions in Revenues from Shale Development Flood Ohio County Coffers

Millions in Revenues from Shale Development Flood Ohio County Coffers | Strengthening Brand America | Scoop.it
“Tax revenues, thanks to Utica shale development, are flooding county and city coffers and quite literally saving rural Ohio from massive budget deficits.”
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