Strengthening Brand America
18.8K views | +4 today
Follow
Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

American Dream Insights – December 2014 | Regional Business Talk

““““““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic””””””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand Jamaica: beyond sun, sand and sea - Jamaica Gleaner (subscription)

Brand Jamaica: beyond sun, sand and sea - Jamaica Gleaner (subscription) | Strengthening Brand America | Scoop.it
“How to position the nation in a globalising world is a crucial imperative for Jamaica. With the thawing of relations between our neighbour Cuba and the United States, and the anticipated rise in tourists and investors to the Spanish-speaking...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Madison Silvert Interview – 40 Under 40 Winner

Madison Silvert Interview – 40 Under 40 Winner | Strengthening Brand America | Scoop.it
“.@MadisonSilvert Interview – 40 Under 40 Winner | Strengthening Brand America http://t.co/UezzVDGYnm @aboutdci @EdBurghard #econdev”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How Ritz-Carlton meets the “unexpressed” needs of consumers

How Ritz-Carlton meets the “unexpressed” needs of consumers | Strengthening Brand America | Scoop.it
“Impeccable service separates Ritz-Carlton Ritz-Carlton does a lot of things right to earn the high prices they are able to charge–the best locations, beautiful rooms, nice beds and great meals.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The Creative Core: The Secret to the Most Successful Creative Economies

The Creative Core: The Secret to the Most Successful Creative Economies | Strengthening Brand America | Scoop.it
“Communities with creative economies are in high demand right now, but how easy is it to create one?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Long-Term Solution for Michigan’s Transportation Infrastructure Requires Funding Compromise, Increased Revenue, Immediate Action

Long-Term Solution for Michigan’s Transportation Infrastructure Requires Funding Compromise, Increased Revenue, Immediate Action | Strengthening Brand America | Scoop.it
“Click here to view the embedded video. Investing in transportation infrastructure is crucial to the state’s comeback and economic development strategy.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

API Rankings: U.S. States Exceeding Entire Nations in Oil and Gas Production

“New rankings from the American Petroleum Institute (API) show that individual states rank alongside – and in many cases exceed – the output of top energy producing countries in the world. The rankings draw from data compiled by the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Building a Sustainable Labor Pipeline

Building a Sustainable Labor Pipeline | Strengthening Brand America | Scoop.it
“More companies are thinking through the long-term goals of training a sustainable supply of labor, and maintaining a productive workforce as manufacturing technology continues to evolve.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity

11th Annual Consultants Survey: Consultants’ Exhibit Confidence and Increasing Project Activity | Strengthening Brand America | Scoop.it
“The majority of those responding to the Consultants Survey feel the economy is already on a continuous growth track, which is reflected in the new facility and expansion plans of their clients.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects

Corporate Executive Survey Commentary: Midwest, South to Garner Most Projects | Strengthening Brand America | Scoop.it
“Despite its Rustbelt reputation, the Midwest will garner the largest share of the respondents’ new domestic facilities.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness

How to re-position your brand by transforming the perception of your competitor’s strength into a weakness | Strengthening Brand America | Scoop.it
“When you’re struggling, the obvious answer marketers look to is to re-position your brand. Have you tried a strategy where you re-position your main competitor as a way to re-position your own brand?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Replacing strategic planning with agile strategy

Replacing strategic planning with agile strategy | Strengthening Brand America | Scoop.it
“In a world that is becoming more complex, turbulent and less stable, our traditional approach to strategy – – strategic planning – – becomes increasingly less reliable and effective.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

A partial reading list for local economy change-makers

““My good friend Darrin Wasniewski, who leads the Wisconsin Main Street program, sent Ed Morrison and I a tweet Friday asking us for recommendations for good books for economic development types.””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

American Dream Insights – December 2014 | Regio...

American Dream Insights – December 2014 | Regio... | Strengthening Brand America | Scoop.it
“““““““Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic”””””””
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Interview: Ed Burghard on Strengthening Brand America

Interview: Ed Burghard on Strengthening Brand America | Strengthening Brand America | Scoop.it
“Interview with Ed Burghard (USA) on place branding, Strengthening Brand America, and how economic development professionals can serve the American Dream.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

7 Components Of A Powerful Brand Strategy

7 Components Of A Powerful Brand Strategy | Strengthening Brand America | Scoop.it
“A powerful brand strategy combines ‘the logic and the magic’ – that mix of rational and emotive elements that, together, combine to give a brand engagement, connectedness, distinction and focus.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Place Making: The Construction of (Regional) Id...

Place Making: The Construction of (Regional) Id... | Strengthening Brand America | Scoop.it
“Guest post by Gerard van Keken on place making as tool for non-places and regions to stand out, and how locals can support regional branding initiatives.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

City and State Leaders Commit to Collaboration

City and State Leaders Commit to Collaboration | Strengthening Brand America | Scoop.it
“A stronger comeback for Michigan and Detroit means partnering and acting together.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Front Line: High-Speed Rail Spurs Economic Development

Front Line: High-Speed Rail Spurs Economic Development | Strengthening Brand America | Scoop.it
“Economic benefits include construction and operations jobs and manufacturing and supply chain opportunities. More than 25 rail manufacturing companies and suppliers have committed to expanding their U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Infrastructure Investment: The Bridge to Economic Growth

Infrastructure Investment: The Bridge to Economic Growth | Strengthening Brand America | Scoop.it
“Although conditions vary, much of the nation’s infrastructure is in dire need of repair and/or replacement, affecting business in general and some companies — as well as their location decisions — in particular.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

29th Annual Survey of Corporate Executives: A Realignment of Location Priorities

29th Annual Survey of Corporate Executives: A Realignment of Location Priorities | Strengthening Brand America | Scoop.it
“The location and expansion plans of our Corporate Survey respondents are not as robust as we had hoped, and their site selection priorities have been realigned, with facilities costs supplanting labor considerations.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Seeking the Right Balance

Seeking the Right Balance | Strengthening Brand America | Scoop.it
“I take no glee in the suffering of others. Indeed, the older I get, the more compassion I have for those who find themselves in difficult circumstances. Yep, I’m a real softie.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

10 ways how to make your brand more loved

10 ways how to make your brand more loved | Strengthening Brand America | Scoop.it
“Where is your brand on the Brand Love Curve? In the consumer’s mind, brands sit on the Brand Love Curve, with brands going from Indifferent to Like It to Love It and finally becoming a Beloved Brand.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The still-fragile state of the American dream - Minneapolis Star Tribune

The still-fragile state of the American dream - Minneapolis Star Tribune | Strengthening Brand America | Scoop.it
“Amid shifts in our pessimism, we do still cling to this ideal.”
more...
No comment yet.