Strengthening Brand America
19.0K views | +0 today
Follow
Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
Your new post is loading...
Your new post is loading...
Scooped by Ed Burghard
Scoop.it!

EPA’s New Water Study Further Reveals Folly of New York Fracking Ban

“With the release of EPA’s long-awaited groundwater study – which found “hydraulic fracturing activities in the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Kasich: 'American dream is not dead' - Seacoastonline.com

Kasich: 'American dream is not dead' - Seacoastonline.com | Strengthening Brand America | Scoop.it
“PORTSMOUTH – Ohio Republican Gov. John Kasich stressed that the GOP is not going to beat Hillary Clinton “on the basis of Benghazi and”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

How You Define Yourself Reflects in The Way You Treat Others

“How You Define Yourself Reflects in The Way You Treat Others #uncommon @bulldogdrummond Continue reading →”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Trump: We'll bring American dream back - Mason City Globe Gazette

Trump: We'll bring American dream back - Mason City Globe Gazette | Strengthening Brand America | Scoop.it
“MASON CITY | Donald Trump told a crowd of nearly 400 people at The Music Man Square Thursday that the American dream is dead.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

'Scandinavian Dream' is true fix for America's income inequality

'Scandinavian Dream' is true fix for America's income inequality | Strengthening Brand America | Scoop.it
“Joseph Stiglitz wants to rewrite the rules of the American economy to address income inequality.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

U.S. economy gets $15 billion boost from Brand USA marketing

“U.S. economy gets $15 billion boost from Brand USA marketing”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Can the Chinese Dream and the American Dream Coexist? - The Diplomat

Can the Chinese Dream and the American Dream Coexist? - The Diplomat | Strengthening Brand America | Scoop.it
“Can U.S. claims to global leadership exist alongside China's dream of national rejuvenation?”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Mom: My Millennial Thinks the American Dream Is Done - RushLimbaugh.com

Mom: My Millennial Thinks the American Dream Is Done - RushLimbaugh.com | Strengthening Brand America | Scoop.it
“CALLER: I am a mom of three Millennials, and my middle son went for an interview with an aide to a politician, and he told the aide, "You know, forget the American dream anymore.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Alabama: Key Player in Regional Economic Boom

Alabama: Key Player in Regional Economic Boom | Strengthening Brand America | Scoop.it
“By Rachel Hamilton “One thing that has been most notable for us has been the alignment that has occurred between economic development and education in our state,” says Secretary Greg Canfield of the Alabama Department of Commerce, adding that the...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
Ed Burghard's insight:
A logo does not equate to an identity. Identity is the desired future state. Image is the current state. Branding is a strategic process to move from image to identity. A logo is simply a visual articulation (reminder) of a brand promise.
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE:

Brand New: New Logo and Identity for LA 2024 Olympic Bid City by RE: | Strengthening Brand America | Scoop.it
“Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Homeownership is no longer the linchpin of the American dream

Homeownership is no longer the linchpin of the American dream | Strengthening Brand America | Scoop.it
“While many Americans may aspire to own a homes, homeownership will not rise until wages increase.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Ride the Tiger

Ride the Tiger | Strengthening Brand America | Scoop.it
“During the 1992 presidential campaign, then candidate Ross Perot, an astute Texas businessman if there ever was one, warned that NAFTA (North American Free Trade Agreement) would create a “giant sucking sound” of jobs going south to the cheap labor...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Long-Awaited EPA Study Finds Fracking Has Not Led to Widespread Water Contamination

“Today, the Environmental Protection Agency (EPA) is releasing its long awaited, five-year study, which finds “hydraulic fracturing activities have not led to widespread, systematic impacts to drinking water resources.” As many have noted, this is...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Location Spotlight Of The Week: Greater Fort Lauderdale

Location Spotlight Of The Week: Greater Fort Lauderdale | Strengthening Brand America | Scoop.it
“Business Facilities (BF) Magazine The Greater Fort Lauderdale Alliance focuses on creating, attracting, expanding and retaining high-wage jobs and capital investment in high value targeted industries.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

New Reports Find Fracking Poses Little Risk to Fort Collins’ Air or Water Quality

“Newly released research prepared for the City of Fort Collins found that hydraulic fracturing poses little risk to the city’s air quality or drinking water.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Luxembourg nation branding: 'We are who we want to be' - Luxemburger Wort - English Edition

Luxembourg nation branding: 'We are who we want to be' - Luxemburger Wort - English Edition | Strengthening Brand America | Scoop.it
“With the Luxembourg nation branding project fully underway, a panel discussion on Thursday evening showed that while the project is a chance for the country to define its own image, many questions remain yet to be answered.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

22 Immutable Laws of Place Branding (And a Few ...

22 Immutable Laws of Place Branding (And a Few ... | Strengthening Brand America | Scoop.it
“I really admire the work that Ed Burghard of The Burghard Group is doing at Strengthening Brand America to advance the thinking in applying private sector branding principles to the field of place branding.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Simple tool to help Brand Leaders write better brand strategy statements

Simple tool to help Brand Leaders write better brand strategy statements | Strengthening Brand America | Scoop.it
“A good strategy focuses your limited resources (money, time, people, partners) against an array of unlimited choices (target market, brand message, strategic options, activities) so that you drive the highest return on investment (ROI) and effort...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

This brilliant map renames each US state with a country generating the same GDP

This brilliant map renames each US state with a country generating the same GDP | Strengthening Brand America | Scoop.it
“Texas and Australia are basically economic equals.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

The young adults are leaving and not coming back

The young adults are leaving and not coming back | Strengthening Brand America | Scoop.it
“So ran the headline in a recent article in the Mitchell Advocate newspaper. The rural counties of Huron Perth, located on the shores of Lake Huron in Ontario Canada, are losing their youth, and they are not returning.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Location is Everything to Maryland’s Economy

Location is Everything to Maryland’s Economy | Strengthening Brand America | Scoop.it
“By David Hodes Maryland prospers from their location near the Washington, D.C., area and all of the government work that comes from the government businesses there — most of it IT-related. Because of the U.S.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Empire - McAmerica: The Success Secrets of Brand USA

“Despite the many failures of its government, America continues to triumph as the biggest brand in the world. Empire investigates how the use of American soft ...”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

First Quarter Utica Production Numbers Continue To Impress

“The Ohio Department of Natural Resources (ODNR) announced the first quarter of 2015 production results for Ohio’s horizontal shale wells today, proving that the Utica Shale is continuing to be a big player in American’s energy renaissance.”
more...
No comment yet.
Scooped by Ed Burghard
Scoop.it!

Why is a Bland Place Brand the Fast Path to a Non-Brand? - PART ONE

“One of the great challenges for many places when it comes to place branding is to not become absolutely boring and bland in an effort to please disparate voices within the community.”
more...
No comment yet.