Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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SWOT THIS!

SWOT THIS! | Strengthening Brand America | Scoop.it
“When a community calls me in to provide counsel on matters of economic development, the end goal is almost always the same – economic growth.”
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India Climbs To 7th Rank In World's Most-valued Nation Brand List

“India has climbed to the seventh position from the eighth in a survey by Brand Finance firm to list 'World's Most-valued Nation Brand'. The US tops the list.”
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First-Generation Americans Talk About The American Dream

“"I think I am my parents' American Dream." Check out more awesome videos at BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow Get all 12 episodes of the ...”
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How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare] | Strengthening Brand America | Scoop.it
“Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it? Probably not.”
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Retirement in Government: The Silver Tsunami

Retirement in Government: The Silver Tsunami | Strengthening Brand America | Scoop.it
“Stay Ahead of the Silver Tsunami Here at Hennepin County – Minnesota’s most populous county – we’re preparing for the silver tsunami. Almost 43% of our 8,000 employees are preparing to retire in the next five years.”
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The Anatomy of an Optimized Marketing Email [Infographic]

The Anatomy of an Optimized Marketing Email [Infographic] | Strengthening Brand America | Scoop.it
“For email marketers, the inbox is a battlefield. Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses.”
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Start Acting Like a Consultant!

Start Acting Like a Consultant! | Strengthening Brand America | Scoop.it
“With over 30 years under my belt as an independent consultant, I’ve learned much about how to make life work and work come alive.”
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How to win the Marketing War Games

How to win the Marketing War Games | Strengthening Brand America | Scoop.it
“You have to find a unique selling proposition for your brand, that distinguishes you from others.”
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Nothing is Original: Why the Most Talented People Copy (And Why That's OK)

Nothing is Original: Why the Most Talented People Copy (And Why That's OK) | Strengthening Brand America | Scoop.it
“This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We have an insatiable thirst for the new. In business, we want new products, new campaigns, and new ways of reaching consumers.”
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Building social communities around place brands

Building social communities around place brands | Strengthening Brand America | Scoop.it
“When ‘liking’ a place just isn’t enough By Daniel Reyes Every territorial marketing professional has been faced with the following dilemma at one point or another: How can I get my social media community to grow?”
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The big picture: Talking nation brand with Foreign Policy

The big picture: Talking nation brand with Foreign Policy | Strengthening Brand America | Scoop.it
“The Foreign Policy Group talk nation brand, digital diplomacy, and the importance of the big picture. Foreign Policy Magazine has a long pedigree.”
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The Newest Developments In Visual Marketing

“Visual marketing has been a staple of our society since the technology was invented. People love to buy things they can see, especially if those things are visually and physically interactive.”
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Four Step Process For Building A Brand

“Four Step Process For Building A Brand | Strengthening Brand America: https://t.co/q5MbXcAls0”
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Place Branding and Citizen Governance: A Brief Manifesto

Place Branding and Citizen Governance: A Brief Manifesto | Strengthening Brand America | Scoop.it
“By Staci M. Zavattaro, Ph.D. My training is in public administration, yet I study place branding and marketing.”
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Webinar: 10 Key Trends for Economic Development Websites in 2016

Webinar: 10 Key Trends for Economic Development Websites in 2016 | Strengthening Brand America | Scoop.it
“With the end of 2015 rapidly approaching, economic developers everywhere are turning their attention to the opportunities and challenges of 2016.”
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Four Ways To Build Community Awareness For Your New Business

Four Ways To Build Community Awareness For Your New Business | Strengthening Brand America | Scoop.it
“When your business is just getting off the ground, you have to pull out all the stops to boost general knowledge of what you have More...”
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Branding From The Inside Out

Branding From The Inside Out | Strengthening Brand America | Scoop.it
“As important as making a unique and compelling brand promise is keeping that promise. It’s that simple. That’s where inside out branding comes in.”
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Economist sees Baby Boomers fueling strong home sales in capital region

Economist sees Baby Boomers fueling strong home sales in capital region | Strengthening Brand America | Scoop.it
“For at least one demographic group, home sales could be busy in Sacramento in 2016, according to Realtor.com.”
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Place storytelling on tap: Introducing Vamonde

Place storytelling on tap: Introducing Vamonde | Strengthening Brand America | Scoop.it
“Telling stories about places has been done for centuries. Legends of far-flung spots like Timbuktu, Constantinople, and Zanzibar captured the European imagination in the days before global travel became commonplace.”
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How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved

How to Have More Productive Group Brainstorms: 10 Tips to Get Everyone Involved | Strengthening Brand America | Scoop.it
“How many times have you uttered the phrase, "I wish I'd thought of that"? It often seems that certain people have the power to formulate creative, inspired ideas, but the truth is, you and I are just as capable as the next person.”
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The New American Dream: My Life As A Minority Startup Owner    

The New American Dream: My Life As A Minority Startup Owner     | Strengthening Brand America | Scoop.it
“My life can be split into two halves, each fulfilling an American dream. The first half I spent on the American dream that was engrained from birth -- “pull..”
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Moving from strategic plans to strategic action plans

Moving from strategic plans to strategic action plans | Strengthening Brand America | Scoop.it
“In the last month, I’ve encountered two situations in which the conventional approach to strategy has broken down. Strategic planning, as a management discipline, emerged from operations planning during World War II.”
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Economic Development Under Assault

Economic Development Under Assault | Strengthening Brand America | Scoop.it
“We live in a democracy in which we are fully capable of electing talented people dedicated to improving the public good, as well as low-brow scoundrels bent on achieving power for their own self-serving purposes.”
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Why scandals won't rock Germany's good image - The Local.de

Why scandals won't rock Germany's good image - The Local.de | Strengthening Brand America | Scoop.it
“Allegations of cheating and corruption have dented the image of some of Germany’s most respected institutions. But the country’s welcome for refugees is far more important for its image, the world's leading expert on national image tells The Local.”
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Peace For Paris – Role Of Visual Design In Place Branding

Peace For Paris – Role Of Visual Design In Place Branding | Strengthening Brand America | Scoop.it
“Peace For Paris – Role Of Visual Design In Place Branding | Strengthening Brand America: https://t.co/6qBNHt69sg”
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