Strengthening Brand America
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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AMERICAN DREAM Enabling The - Site Selection On...

AMERICAN DREAM Enabling The - Site Selection On... | Strengthening Brand America | Scoop.it
““These plans will undoubtedly include a focus on job attraction, retention and expansion (for perspective the February 2014 American Dream Economic Index™ was reported as only 63.1 percent), but should also include strategies to better enable...” ...”
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New measurement for the American Dream | Americ...

New measurement for the American Dream | Americ... | Strengthening Brand America | Scoop.it
“University develops 'American Dream Composite Index' (New measurement for the American Dream | @scoopit http://t.co/zpuf95JRwH)”
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The American Dream | American Dream

The American Dream | American Dream | Strengthening Brand America | Scoop.it
“The American Dream (The American Dream | @scoopit http://t.co/mJqwmWEFDG)”
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ED:Q&A@Purdue with Ed Morrison

ED:Q&A@Purdue with Ed Morrison | Strengthening Brand America | Scoop.it
“ED:Q&A@Purdue is a professional development tele-seminar offered by the Purdue Center for Regional Development and Purdue Extension for local and regional economic development professionals, civic leaders, and others interested in how communities...”
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The Burghard Group | Strengthening Brand America

The Burghard Group | Strengthening Brand America | Strengthening Brand America | Scoop.it
“#placeBranding – The Story of Bejing, China Strengthening Brand America: http://t.co/50S0GEJ57B”
Ed Burghard's insight:
City Marketing Case Study
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Another Anti-Fracking Talking Point Discredited

“A key talking point of the “ban fracking” activists has been rebuked by a report that recently appeared on Colorado Public Radio (CPR).”
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First-hand tourists' experience crucial to nation branding - Capital FM

First-hand tourists' experience crucial to nation branding - Capital FM | Strengthening Brand America | Scoop.it
“As the tourism industry grows, so does the competition between tourist destinations as they compete to attract visitors. The concept of Destination Branding offers countries a framework in which they can differentiate ...”
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What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing

What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing | Strengthening Brand America | Scoop.it
“ Last year New Orleans Tourism's board of directors got with the times and moved 50 percent of their marketing spend from traditional to digital outlets.”
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Toronto ranks as fourth best in the world for life and work

Toronto ranks as fourth best in the world for life and work | Strengthening Brand America | Scoop.it
“Toronto has ranked fourth in a the PwC Cities of Opportunity study, which ranks 30 cities around the world on how attractive they are as places to live and work.”
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Utica Shale Boosts Columbiana County’s Economic Future

“Utica Shale development has contributed to an economic renaissance in eastern Ohio. With an influx of investment totaling over $18 billion attributed due to increased oil and gas development, unemployment rates continue to fall, while sales tax...”
Ed Burghard's insight:
Great case study in the making.
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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"It takes a place to create a community, and a community to create a place."

"It takes a place to create a community, and a community to create a place." | Strengthening Brand America | Scoop.it
Rooted in community-based participation, Placemaking is how we collectively shape our public realm to maximize shared value. Placemaking facilitates creative patterns of activities and connections (cultural, economic, social, ecological) that define a place and support its ongoing evolution. An effective Placemaking process capitalizes on a local community’s assets, inspiration, and potential.
Via Rob Wolfe
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Rob Wolfe's curator insight, April 9, 2014 12:30 PM

#placebranding #placemaking

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Chief Executive Magazine Announces “Best & Worst States for ...

Chief Executive Magazine Announces “Best & Worst States for ... | Strengthening Brand America | Scoop.it
“Andy Levine is President/Chief Creative Officer of DCI. Since joining DCI in 1991, he has worked with a broad range of places from “A” (Alabama, Asheville, Australia) to “W” (Wales, Wichita Falls, Wyoming).”
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9 Quick Ways to Take Your Blog to the Next Level

9 Quick Ways to Take Your Blog to the Next Level | Strengthening Brand America | Scoop.it
“This post is an excerpt from the free guide, How to Optimize Your Marketing Channels: Tips & Tricks for Taking Your Marketing to the Next Level. If you want to learn more about optimizing your marketing, download the full guide here.”
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How Well is the American Dream Being Realized? ...

How Well is the American Dream Being Realized? ... | Strengthening Brand America | Scoop.it
“The Burghard Group | Strengthening Brand America: http://t.co/idf7tzQ1 How goes the American Dream - 64.1%? It encompasses our behaviors... (How Well is the American Dream Being Realized?”
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Why do 53 percent of Democrats think the Americ...

Why do 53 percent of Democrats think the Americ... | Strengthening Brand America | Scoop.it
“Ideology, Why do 53 percent of Democrats think the American Dream is dead, American Dream is no longer achievable (Why do 53 percent of Democrats think the American Dream is dead?”
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New Riverside, Calif., Website Designed for Business

New Riverside, Calif., Website Designed for Business | Strengthening Brand America | Scoop.it
The Riverside Office of Economic Development announces the launch of a newly redesigned website that is built around the philosophy of Business First by keeping the needs of business foremost in the design and function of the site.
Ed Burghard's insight:

Begin with the needs of your target audience.

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The Anatomy of an Effective Marketing Brain [Infographic]

The Anatomy of an Effective Marketing Brain [Infographic] | Strengthening Brand America | Scoop.it
“The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.”
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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Q&A with Ed Morrison - #BrandAmerica News

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Business Attraction Features Detroit Advantages to Boston Site Selectors

Business Attraction Features Detroit Advantages to Boston Site Selectors | Strengthening Brand America | Scoop.it
“The Business Attraction team met with site selectors from KPMG, Taurus Investment Holdings, Cresa and Transwestern, educating them on changes related to the adoption of Right to Work in Michigan and the state’s improved tax structure.”
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Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Dear HubSpot: My Blog Isn't Generating Leads. Please Help? | Strengthening Brand America | Scoop.it
“Got a boss who's asking you to balance a billion tasks? A budget that got slashed in half? A brand-new goal that got dumped on your plate? You need someone to help you. A confidant. Someone who's been through your situation before.”
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What city topped the chart for helping small businesses succeed?

What city topped the chart for helping small businesses succeed? | Strengthening Brand America | Scoop.it
“Benjamin Kabin at Entrepreneur takes a look at a new report from the National League of Cities that highlights New York City as the top American city for supporting small businesses.”
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Leading Locations for 2014: U.S. metros ranked for economic and job growth

Leading Locations for 2014: U.S. metros ranked for economic and job growth | Strengthening Brand America | Scoop.it
“Area Development has released the 2014 edition of its annual Leading Locations ranking of American metropolitan areas based on economic and job growth.”
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Rescooped by Ed Burghard from Placemaking: Destination Branding | Marketing | Revitalization
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Trust & Places: Do People Really Notice?

Trust & Places: Do People Really Notice? | Strengthening Brand America | Scoop.it
“ (by Rob Wolfe) Warren Buffet: "Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” I think Buffet’s quote is thought provoking and goes a long way in defining the importance of trust for a place or destination, BUT I also think part of its message is debatable. Take a few minutes to consider your own brand.”
Via Rob Wolfe
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Rob Wolfe's curator insight, April 4, 2014 8:37 AM

#placebranding #placemaking

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Brand America Newspaper

Brand America Newspaper | Strengthening Brand America | Scoop.it
Brand America Newspaper, by Ed Burghard: Latest News On Community Branding
Ed Burghard's insight:

Illinois tourism - #BrandAmerica News

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Branding through debate: what could Austria's competitive identity ...

Branding through debate: what could Austria's competitive identity ... | Strengthening Brand America | Scoop.it
“In 2011, Austria's Federal Ministry of Economy, Family and Youth commissioned UK-based advisor Simon Anholt with the Competitive Identity Project/Nation Brand Austria to “strengthen the image of Austria abroad and ...”
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