Strengthening Brand America
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In honour of D-Day, a “Thank You” TV ad that will give you shivers

In honour of D-Day, a “Thank You” TV ad that will give you shivers | Strengthening Brand America | Scoop.it
“On June 6, 1944, the Normandy landings, codenamed Operation Neptune.”
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Please take a moment and watch this.
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Strengthening Brand America
News on Economic Development and Place Branding
Curated by Ed Burghard
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Interview With The American Dream Composite Index Creators

Interview With The American Dream Composite Index Creators | Strengthening Brand America | Scoop.it
Did you know that in different parts of the country the American Dream is viewed as more or less achievable? How easy is it to achieve the American Dream where you live? Creators of this new performance measure explain what their research shows.
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Ed Burghard's comment, December 13, 2012 8:24 AM
Learn about this new metric to measure performance of both economic development organizations and elected officials.
Viorel MIHAILA's curator insight, December 14, 2012 2:28 AM

Great insights! Thanks Ed!

Linda Allen's comment, August 14, 2013 8:07 AM
Hi Ed--now I have two great resources for your inspiration!
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The miraculous transition of China is happening, but it may take the entire century to complete. | Beloved Brands

I am a Canadian who has done consulting and training work in China. These are my observations of my most recent trips. China is in the midst of rapid growth
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These 8 analytical principles will reshape the mind of every marketer | Beloved Brands

These 8 analytical principles will reshape the mind of every marketer | Beloved Brands | Strengthening Brand America | Scoop.it
These 8 analytical principles will reshape the mind of every marketer
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How to build your brand positioning statement around benefit clusters | Beloved Brands

How to build your brand positioning statement around benefit clusters | Beloved Brands | Strengthening Brand America | Scoop.it
The reality with most brands is that great brands can do a few things, that give the consumer a few different functional benefits and a few different emotional
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How to Build Your Brand With Instagram: 4 Tried-and-True Tips

How to Build Your Brand With Instagram: 4 Tried-and-True Tips | Strengthening Brand America | Scoop.it
Here are four ways to use Instagram to build your business and brand.
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The State of Brand Journalism: Have Brands Become the Media?

The State of Brand Journalism: Have Brands Become the Media? | Strengthening Brand America | Scoop.it
The State of Brand Journalism: Have Brands Become the Media? https://t.co/H641oPb4et
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How Self-Driving Cars Will Change Our Lives

How Self-Driving Cars Will Change Our Lives | Strengthening Brand America | Scoop.it
Any self-respecting consultant should on occasion make predictions as to what the future shall hold. Thankfully, few people actually keep score. At the start of a new year when people are looking forward, I figure it is fitting for me to take a stab at this. I mean, why not? In many of my past blogs…
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A Brand's True Value Lies Below The Surface | Branding Strategy Insider

A Brand's True Value Lies Below The Surface | Branding Strategy Insider | Strengthening Brand America | Scoop.it
For a select few, brands have become a foundational element of their overall business strategy, creating financial value at every turn and directly influencing revenue and profits.
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How to answer “So, tell me about yourself” in 7 seconds | Beloved Brands

How to answer “So, tell me about yourself” in 7 seconds | Beloved Brands | Strengthening Brand America | Scoop.it
Welcome to the job-hunting season. In the modern economy, you should always be looking for a job, when you don't have a job, and when you do have a job. I
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Brand Finance 101: If you want to succeed in Marketing, get better at Finance | Beloved Brands

Brand Finance 101: If you want to succeed in Marketing, get better at Finance | Beloved Brands | Strengthening Brand America | Scoop.it
Anyone who does not include "profit" in their definition of brand likely has never run a brand before. To me, a product is the basic commodity you sell but a
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Can You Answer These Key Strategic Questions For 2016

Can You Answer These Key Strategic Questions For 2016 | Strengthening Brand America | Scoop.it
Can You Answer These Key Strategic Questions For 2016 | Strengthening Brand America: https://t.co/oGKhYvut1t
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5 Reasons Why the Public Sector Needs Marketing

5 Reasons Why the Public Sector Needs Marketing | Strengthening Brand America | Scoop.it
Marketing + public sector = success does not seem like a common equation. Marketing is the actions (sales, public relations, pricing, packaging and distribution) taken to place your product or service with a customer. It is synonymous with the private sector and companies with six-figure budgets and award-winning marketing departments. But there is a direct link between meeting the needs of citizens and maximizing agency performance. Here are five reasons why public sector organizations should use marketing. Engage your team Marketing is a companywide initiative; it is a mindset. It does not start and stop with the marketing department. All employees are brand ambassadors. Predictably, marketing in the public sector should be focused on determining the stakeholders’ interests and painstakingly delivering strategies that address them. Envision your mission, establish the values and communicate it effectively. This is the foundation for the [...]
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What Brands Need To Do To Stay Relevant | Branding Strategy Insider

What Brands Need To Do To Stay Relevant | Branding Strategy Insider | Strengthening Brand America | Scoop.it
What do you do when your core brand idea is no longer as attractive as it used to be? Your brand should be asking these 5 questions to reimagine a long-term future...
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Strategy choices to engage your consumers and tighten bond | Beloved Brands

Strategy choices to engage your consumers and tighten bond | Beloved Brands | Strengthening Brand America | Scoop.it
The engagement strategy is a smart way for you to bridge your thinking as you move from brand plans towards marketing execution. Before you know the actions you
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The 10 essential steps of the Creative Advertising process the Brand Leader must lead | Beloved Brands

The 10 essential steps of the Creative Advertising process the Brand Leader must lead | Beloved Brands | Strengthening Brand America | Scoop.it
The 10 essential steps of the Creative Advertising process the Brand Leader must lead
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The skills, behaviors and experiences needed to be a great Marketer | Beloved Brands

The skills, behaviors and experiences needed to be a great Marketer | Beloved Brands | Strengthening Brand America | Scoop.it
The obvious Let me start with the expected behaviors for success at any level of Marketing. Trust me, if you do not hit these, you will likely annoy someone
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Brands Should Never Be Considered Finished | Branding Strategy Insider

Brands Should Never Be Considered Finished | Branding Strategy Insider | Strengthening Brand America | Scoop.it
Brands should never be considered finished. They aren’t static, but are temporal and evolutionary. They can be better understood if considered in a state of perpetual development. When considering brands we should accept the simple realities of wabi-sabi; nothing lasts, nothing is finished and nothing is perfect.
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25 Must Read Articles On Brand Management | Branding Strategy Insider

25 Must Read Articles On Brand Management | Branding Strategy Insider | Strengthening Brand America | Scoop.it
From first person accounts of iconic brand strategy to shifts in brand architecture, brand differentiation and storytelling strategy to detailed steps for brand development we kept our focus on the needs of marketers in a changing world.
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Lies And The Declining Trust In Brands | Branding Strategy Insider

Lies And The Declining Trust In Brands | Branding Strategy Insider | Strengthening Brand America | Scoop.it
Brand trust is the only way you can build loyal brand advocates. But the global trend is working in the opposite direction. Consumers trust in renowned brands continues to slide.
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Get better at Strategic Thinking | Beloved Brands

Get better at Strategic Thinking | Beloved Brands | Strengthening Brand America | Scoop.it
The best Brand Leaders know when to be a strategic thinker and when to be an action thinker. You need to find your balance by thinking slowly with strategy and
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How to use your brand’s core strength to win | Beloved Brands

How to use your brand’s core strength to win | Beloved Brands | Strengthening Brand America | Scoop.it
There are four options for what CORE STRENGTH your brand can win on: product, promise, experience or price. Many brand leaders have their marketing strategy
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10 Guiding Principles For Effective Brand Building | Branding Strategy Insider

10 Guiding Principles For Effective Brand Building | Branding Strategy Insider | Strengthening Brand America | Scoop.it
In my years of building the Nike, Starbucks and NBC Entertainment brands I discovered ten principles that proved helpful in the brand planning process.
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Can You Answer These Key Strategic Questions For 2016

Can You Answer These Key Strategic Questions For 2016 | Strengthening Brand America | Scoop.it
How ever beautiful the strategy, you should occasionally look at the results. Sir Winston Churchill Every New Year should bring about a renewed look at your
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Lee Werrell's curator insight, January 14, 2016 2:51 AM

At http://www.complianceconsultant.org we have a package called Pathfinder which embodies strategy maps through to execution. Whether new venture or reviewing your strategy, we can help facilitate your direction and clarify your objectives.

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Do Governments Need Economic Development?

Do Governments Need Economic Development? | Strengthening Brand America | Scoop.it
There are some who argue government has no business getting involved with economic development. They believe economic development is not a government function. Conversely, there are others who maintain economic development is the primary function of any American Government; they assert ‘The business of American government is business’. I’m not sure which side is correct; however I believe the answer lies somewhere in between. Here is what I know regarding government and economic development. The Louisianan purchase {827,000 sq miles west of the Mississippi in 1803) would not have been possible without the United States Government’s involvement. Likewise Stewards’ Folly - the purchase of Alaska {586,412 square miles from Russia in 1867} would not have been possible had the federal government not interceded. If neither of these economic development actions occurred we would not be singing that famous line “From Sea to Shining Sea” in [...]
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Does your main street have touristic appeal? | EconomicDevelopment.org

Does your main street have touristic appeal? | EconomicDevelopment.org | Strengthening Brand America | Scoop.it
Small cities, towns, and villages often struggle to attract tourists. Many focus on the downtown core highlighting “historic” aesthetics as a key marketing message. The More...
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