Pinterest Marketing Essentials
749 views | +0 today
Pinterest Marketing Essentials
Looking to use Pinterest for Marketing? Here are the essentials
Your new post is loading...
Your new post is loading...
Rescooped by The Write Connection from Everything Pinterest
Scoop.it!

7 proven ways to create viral Pinterest posts

7 proven ways to create viral Pinterest posts | Pinterest Marketing Essentials | Scoop.it
The author has seen multiple post go viral on Pinterest, earning tens of thousands of pin. She explains how you can do it, too.

Via Allison Tyler
more...
No comment yet.
Rescooped by The Write Connection from Curation Revolution
Scoop.it!

Pinterest: 80% of Pins Are Repins So More Viral Than Twitter

Pinterest: 80% of Pins Are Repins So More Viral Than Twitter | Pinterest Marketing Essentials | Scoop.it

Chas Begley: I have rescooped this from Marty Smith and Kelly Lieberman. Marty's extensive comments below mean anything additional from me would be superfluous. 

 

***** Fascinating study showing little or no Pinterest decay thanks to list replenishment and the generational nature of repins. Think of a stone thrown into a pond, as the ripples move further from the splash their wave length gets longer and longer. Throw another stone in and the first generation of waves may still be rippling. As new people come onto y0ur Pinterest boards they pick up and repin older pins continuing the lifespan of the first generation ripples.

Returning visitors visit and see new pins and repin creating new generations of ripples and so on into infinity. The study says Pinterest has the generational longer life idea down better than Twitter. Ever try to re-engage on an old Tweet?

 

You can repost an old, popular tweet, but you better put "from the archive" or you will churn your most valued members off your list - those rare birds actually paying attention, but this study says twitter's decay rate is steep (true) and that the environment is less supportive of a tumbling generational effect (also true).

This study points to a larger issue - Visuals vs. Textuals.

So much of our brain is allocated to visual processing it makes sense a Pinterest board would be more memorable and so more robustly supported by new and returning visitors than the less spell binding Twitter. Twitter is stream is a constant NOW.

 

Pinterest, because it is so visual, can bring the past (nostalgia is very strong on Pinterest) or future (think about a Sci Fi board). Pictures engage and words explain. It is no mistake that some of most popular pins on Pinterest are words as paintings, words as posters ad words as illustration.

Words as poster and illustration make a cliché or fable easier to remember. Rereading Made To Stick by the Heath brothers today I got back in touch with the idea of the schema. Brands are schema or visual symbols that may evoke a deep well of meaning. The image the link wanted to put on this post was a graph. I changed it to the Pinterest logo because any viewer will get more messages faster from the red P than from a graph requiring close examination.

Pinterest is sharing an important lesson with every Internet marketer. Choose your words carefully and images even more so :).

Marty

 

Thanks to Kelly for her Pinterest expertise.


Via Kelly Lieberman, Martin (Marty) Smith
more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

How Sony Became a Pinterest Rock Star

How Sony Became a Pinterest Rock Star | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Social Media Examiner takes a look at Sony's highly effective use of Pinterest by using the following tactics:

1. Research what people are already pinning

2. Involiving employees witht he account from Day One

3. Making thier own website Pinterest friendly

4. Plan a strategic mixof boards

5. Create Original content and exclusive programmes

6. Cross promote on other channels

 

You can read more here: 

http://goo.gl/Yu1GL

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

The Ultimate Guide to Marketing with Infographics

The Ultimate Guide to Marketing with Infographics | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This excellent post by Unbounce is a definitive guide toi creating your own infographic - perfect for marketing on Pinterest

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest for Business - Drive Traffic to Your Website

Pinterest for Business - Drive Traffic to Your Website | Pinterest Marketing Essentials | Scoop.it

Chas Begley: In this post Mitt Ray shares some creative and effective ways of using Pinterest to drive traffic to your website.

 

1. Use original pictures
2. Build a following by pinning other people's content
3. Create catalogues to drive sales
4. Host competitions
5. Invite others to pin to your boards
6. Pin Offers

 

The full post can be seen here:
http://goo.gl/aSP94

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

A Quick Guide to Pinterest Images - Size parameters and tips

A Quick Guide to Pinterest Images - Size parameters and tips | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This handy infographic gives you all the dimension information you need regarding Pinterest images, as well as some other handy tips

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest and the Cosmetics Industry - Marketing Case Studies

Pinterest and the Cosmetics Industry - Marketing Case Studies | Pinterest Marketing Essentials | Scoop.it

Chas Begley: With a preponderance of women using Pinterest the social media network is a natural fit for marketing in the cosmetics industry. 

 

This post on kgsglobal.com takes a brief look at how some companies are using Pinterest, including creating lifestyle and product focused boards, repinning content,  connecting to online stores, encouraging comments, creating competitions and offering special deals. 

 

The full post can be read here:

http://goo.gl/GxByv ;

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

New Wordpress Plug-in Integrates Pinterest Functionality

New Wordpress Plug-in Integrates Pinterest Functionality | Pinterest Marketing Essentials | Scoop.it

Chas Begley: New Pinterest apps, tools and plug-ins are rolling out with increasing speed as developers climb onto the popular online pinboard’s bandwagon.

 

WP Pinner is a plug-in for Wordpress websites and mounts a dashboard in the admin area. The dashboard displays all the pertinent information on the boards, clicks, likes and repins. It will also possible to advance schedule pins and automate following other Pinterest users.

 

The plug-in is currently in beta with the automated pinning and analytics but other functionality will be added over the coming weeks.

 

The post on Mashable includes a video from WP Pinner.

 

The full post can be viewed here:
http://goo.gl/MBBe6

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest spreading to the travel world

Pinterest spreading to the travel world | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Pinterest use is growing rapidly in the travel industry as destinations, travel agencies, hotels and attractions all realise the value of promoting their images through the network. 

 

This article by Susan Farlow summarises and gives examples of of travel industry operators using Pinterest. 

 

The full article can be read here: 

http://goo.gl/iyyDm ;

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Driving Fashion Sales - Pinterest vs. Facebook - A Case Study

Driving Fashion Sales - Pinterest vs. Facebook - A Case Study | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This article on from the Business of Fashion in London compares the effectiveness of Pinterest and Facebook in driving sales of products in the fashion industry.


The article focuses around research into Boticca.com’s use of Pinterest. It found that Pinterest was the website’s primary driver of social media sourced sales accounting for 10% of all transactions on the site, compared to 7% from sales driven from Facebook. In addition 86% of Pinterest sourced sales were first time visitors to Boticca opposed to 57% of traffic from Facebook.


However the study also showed that Pinterest’s audience had a higher bounce rate and spent less time on the Boticca website. There was also far less interaction on the Pinterest site than Facebook.

 

The study concluded: ‘It would seem that while Facebook users turn to the platform primarily for conversation and personal connection, in contrast, the mindset of typical Pinterest users is much more geared towards browsing products and, ultimately, shopping’.


You can read the full article and see an infographic visualisation of the study's results here:

http://goo.gl/9AqR9 ;

more...
No comment yet.
Rescooped by The Write Connection from Pinterest
Scoop.it!

10 ways to use Pinterest for your business

10 ways to use Pinterest for your business | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This excellent article Jon Accarrino provides some excellent advice for businesses wanting to use Pinterest to promote business.


The article takes you step by step through how to use Pinterest right from opening an account to defining strategy, optimising pins to creating content.


The article which is published on Ragan’s PR daily also includes a five minute video interview with Jon talking about Pinterest.


The full article is available here: http://goo.gl/JAz5D


Highly recommended reading


Via Kelly Lieberman
more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest: New Tool for Marketing in the Architect/Engineer/Contractor Industry

Pinterest: New Tool for Marketing in the Architect/Engineer/Contractor Industry | Pinterest Marketing Essentials | Scoop.it

Chas Begley: When it comes to leveraging Pinterest for business it is obvious that it is a tool more suited to industries with a more visual product. This explains why there are more shoe retailers pinning than lawyers.

 

This post by Brianne Dawson explores the relevance of Pinterest to the Architect, Engineer, Contractor industry (A/E/C). It makes a case for these types of businesses to use Pinterest for displaying their portfolios, showcasing products and materials, introducing your team and rather originally in support of tradeshow participation. 

 

The full article can be readon Marketri.com:

http://goo.gl/tvDKM ;

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

10 of the best Pinterest tools and apps

10 of the best Pinterest tools and apps | Pinterest Marketing Essentials | Scoop.it

Chas Begley: As Pinterest grows and cements its place on the web developers are increasingly devising tools and apps to help users manage their accounts. 

 

These 10 tool and app reviews from Simply Zesty cover all kinds of functionality from integration with Facebook to manipulating images. 

 

The full article is here:

http://goo.gl/lbas6 ;

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Why Your SEO & Social Strategy Should Include Pinterest

Why Your SEO & Social Strategy Should Include Pinterest | Pinterest Marketing Essentials | Scoop.it
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.
more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

What’s Next for Pinterest

What’s Next for Pinterest | Pinterest Marketing Essentials | Scoop.it

Chas Begley: In this article Liz Gannes takes a look at what Pinterest has to do in the digital space to continue to grow and thrive

 

The fullaticle is here: http://goo.gl/7P98x

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinning Down the Impact of Pinterest

Pinning Down the Impact of Pinterest | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Complete pulse provide a host of statistics on Pinterest

 

From the Report:

1 in 4 consumers reports that they are spending less time on other social media sites in favor of Pinterest. Compete has observed some evidence of this change in behavior – there has been 3% decline in time spent on Facebook over the last month

 

You can read the full article here: http://goo.gl/WGLHP

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

From Pin to Purchase - the Pinterest buying chain [Infographic]

From Pin to Purchase - the Pinterest buying chain [Infographic] | Pinterest Marketing Essentials | Scoop.it

Chas Begley: An infographic by Vision Critical displaying the results of their survey of the buying habits of Pinterest users. 

 

One of the key findings is that after making a Pinterest inspired purchase buyers feel even more positive about the network. That's something that is sure to be of interest to marketers!

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest Can Help B2B Companies

Pinterest Can Help B2B Companies | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Pinterest - all about shiny new things? Not necessarily.

 

Chris Russell takes a look at using Pinterest for business to business marketing including:

 

• Using infographics
• Adding clout to B2B campaigns
• Using keywords
• Creating fresh content
• Following boards


The full article can be seen here:

http://goo.gl/wvqF0

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Marketing on Pinterest needs a Strategy

Marketing on Pinterest needs a Strategy | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Pinterest has been shown to be capable of driving sales for retailers. However, like any form of marketing it requires proper planning and a strategy rather than pinning on products to boards willy-nilly.

 

In this post on Search Engine Land, Paul Bruemmer covers some of the essentials for Pinterest marketing. He looks at Pinterest demographics and makes the case that it provides a solid targeted audience.

 

Paul goes on to highlight some case studies and provide advice on optimising Pinterest accounts.

 

The full post is available here:
http://goo.gl/tOqJa

 

 

more...
No comment yet.
Rescooped by The Write Connection from Internet Marketing Stats & Facts Essentials
Scoop.it!

April 2012 Traffic Sources Report: Pinterest Continues to Fall Behind

April 2012 Traffic Sources Report: Pinterest Continues to Fall Behind | Pinterest Marketing Essentials | Scoop.it

Chas Begley: The Shareaholic referral stats for April are out.

 

The metric, which in February set the internet abuzz by reporting that Pinterest was driving 1.05% of referral traffic, does not have such good news for the online pinboard this month. The April figures show that Pinterest has dropped to .74%. This drop in traffic referral may see businesses slow their rush to gain a presence on Pinterest however the network is still growing and for some businesses is proving a reliable generator of sales (see the Boticca case study http://goo.gl/uKImB  ;).

 

One thing these latest figures do underline is the continuing importance of SEO given the total dominance of referral traffic by Google organic rankings. At over 48% of all traffic referrals if you want the big numbers of visitors Google is where you have to be.

 

The full stats are here:
http://goo.gl/Zgzne

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Pinterest Marketing Ideas for 24 Industries and Professions

Pinterest Marketing Ideas for 24 Industries and Professions | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This post by Kaila Strong looks at industries suited to using Pinterest for promotion and suggests ideas and concepts for boards. As one would expect the majority of them have sa product or service that is particularly suited to visuals. 

 

There are some good ideas here which anyone considering using Pinterest, will find useful when brainstorming ideas for boards. 

 

The post can be found here: 

http://goo.gl/VR8Bx ;

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Saturday Morning is the Best Time to Share on Pinterest

Saturday Morning is the Best Time to Share on Pinterest | Pinterest Marketing Essentials | Scoop.it
Data from Bitly shows the best time of the week to share on Pinterest, and ranks the major social networks by user attention.
more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

How to Get a Boatload of People to Pin Your Products to Pinterest

How to Get a Boatload of People to Pin Your Products to Pinterest | Pinterest Marketing Essentials | Scoop.it

Chas Begley: In this post Neil Patel takes readers through the process of of getting content spread through Pinterest. 

 

Neil provides 9 tips and goes into great detail on each one:

 

Tactic #1: Craft a message on your images

Tactic #2: Create a daily theme board

Tactic #3: Format your photos right

Tactic #4: Run contests and giveaways

Tactic #5: Create a board around broad interests

Tactic #6: Show people and animals

Tactic #7: Follow the golden rule - engage

Tactic #8: Use the Pin It button

Tactic #9: Track what is being pinned from your site

 

As always with Neil's posts the piece in rich in visual guides and links further expounding his points. 

 

The full article is here on:

http://goo.gl/7i0vm ;

 

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

Flickr Adds Pinterest Buttons To Photo Sharing

Flickr Adds Pinterest Buttons To Photo Sharing | Pinterest Marketing Essentials | Scoop.it

Chas Begley: Tech Crunch is reporting that Flickr has announced a partnership with Pinterest to add a share button to its site.

 

The button will solve the problem of pictures being pinned from Flickr without proper attribution to the copyright holder. Now any image shared from Flickr will be attributed with the photographer’s name, the title and a link to the photo page. Any Flickr image that is embedded on another website and pinned from there will now link directly to the original image on Flickr rather than the embedded site.

 

Photo owners will still have the options to prevent the sharing of their image it they choose.

 

The news is the latest in a series of moves by Pinterest to address the copyright issue and the problem of correct attribution. It is also indicative of Pinterest entering the mainstream life of the web with Pin It buttons also appearing recently on eBay and Amazon.

 

The full article is available on Tech Crunch:
http://goo.gl/ypUZG

 

more...
No comment yet.
Scooped by The Write Connection
Scoop.it!

The Rise of Pinterest [Infographic]

The Rise of Pinterest [Infographic] | Pinterest Marketing Essentials | Scoop.it

Chas Begley: This infographic by Tamba charts the rise of Pinterest over the past 25 months. It is packed with facts, figures and statistics.

 

Most important for marketers is the startling fact that 'Pinterest is projected to account for 40% of all social media driven purchases'.

 

 

 

 

more...
No comment yet.