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Rescooped by Muhammad Isa Ismail from Big Data & Digital Marketing
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Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Physical Wellbeing | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
Muhammad Isa Ismail's insight:

Don't just sit there, Go mobile!!!

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ExploreCurate's curator insight, October 31, 2013 6:46 PM

ambitious graphic to explain obvios point out. Nevertheless...

 

mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Issa Lopez's curator insight, August 5, 2015 11:34 AM

For most businesses, the digital media as a platform of choice makes more business sense because:

1. digital media is cost effective.

2. digital media makes targeted messaging a lot easier. 

3. digital marketing gives companies more freedom to adjust its campaign.

Rescooped by Muhammad Isa Ismail from Big Data & Digital Marketing
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How brands are embracing big social data

How brands are embracing big social data | Physical Wellbeing | Scoop.it

As Social Data Week approaches, we spoke to Erik Huddleston, CTO and EVP of Product at Dachis Group, a big data social analytics company that offersproducts to help brands harness real-time social marketing


Via Luca Naso
Muhammad Isa Ismail's insight:

Brand has to stand out from their crowd…be different !!!

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Luca Naso's curator insight, September 16, 2013 3:22 AM

The key is not to try and hijack the conversation, but rather to contribute to it. 


The most exciting trend is the movement from brands being awash in social data, but not really knowing what to do with it, to integrating social data into specific valuable business process. We can now process these huge volumes of information to give a brand a specific bullseye on the conversations they must  join to be relevant with their consumers. Before, brands weren’t ready to seize that opportunity, but now they are.