Phil Hayes
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Pharma and Healthcare Marketing for Digital Media

Ranking the digital competence of pharmaceutical brands

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How is the doctor-patient relationship changing? It’s going electronic.

How is the doctor-patient relationship changing? It’s going electronic. | Phil Hayes | Scoop.it
How is the doctor-patient relationship changing? It’s going electronic.

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Ginny Dillon's curator insight, June 5, 2015 2:18 AM

Technology makes smarter patients.

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The collaborative healthcare honeycomb: an infographic

The collaborative healthcare honeycomb: an infographic | Phil Hayes | Scoop.it

HT @Scr1v


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Marc Senterre's curator insight, March 6, 2015 2:11 AM

Interesting view ...

Sunnie Southern's curator insight, March 7, 2015 5:08 PM

Interesting way to think about and visualize health care collaboration.  

Art Jones's curator insight, March 13, 2015 10:49 AM

The collaborative health honeycomb is a vibrant mashup of compelling concepts and technologies.

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The evolution of Digital Skills

The evolution of Digital Skills | Phil Hayes | Scoop.it
Which of these skills does the modern marketer need too?
What skills will the IT professional need in the near future and how similar are these to the skills needed by the marketer?

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Tony Guzman's curator insight, February 10, 2015 10:47 AM
This infographic shares some technology history and statistics for technology role predictions for 2022. Thoughts?
Francisco Morfin's curator insight, February 10, 2015 11:27 AM

Datos impresionantes que me hacen pensar en un mundomuy diferente al actual.

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20 Tools for Customer Feedback, Surveys

20 Tools for Customer Feedback, Surveys | Phil Hayes | Scoop.it
“Feedback tools can help you find out what is, and what is not, working with your website. Better yet, they can help you get fresh ...”
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Why People Leave Your Website [Infographic]

Why People Leave Your Website [Infographic] | Phil Hayes | Scoop.it

Once you've attracted visitors to your website, you need to keep them there. Learn why people leave a website and get tips for keeping them on yours.


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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Phil Hayes | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the


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The iPhone 6 May Come With A Special Chip Just For Measuring Your Health

The iPhone 6 May Come With A Special Chip Just For Measuring Your Health | Phil Hayes | Scoop.it
The iPhone 6 could come with a separate processor for analyzing your health data, such as your burned calories and blood sugar.

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Art Jones's curator insight, August 26, 2014 11:07 AM

#mHealth #QuantifiedSelf

Insights to Health Clinic's curator insight, August 26, 2014 12:22 PM

What tools are you using to help manage your health?

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Data Shows Digital Marketing Works for Pharma | Mobile Marketing Watch

Data Shows Digital Marketing Works for Pharma | Mobile Marketing Watch | Phil Hayes | Scoop.it
Study shows that pharmaceutical online advertising has the highest viewability rates of any industry. See more: http://t.co/FWfk7mfb1T
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Mapping the Patient Journey via Advanced Social Intelligence

Mapping the Patient Journey via Advanced Social Intelligence | Phil Hayes | Scoop.it

Today’s digital social age presents an incredible opportunity for the pharmaceutical and healthcare industries. For years, the struggle to understand evolving patient needs in order to strategically align and address them has been at the forefront of the value proposition for healthcare. However, gaining deep, trustworthy insight into the journeys patients traverse has been a daunting challenge.

Today the dynamics have completely shifted in the “open social age.” With millions of patients broadcasting their experiences, reactions, behaviors, decisions and attitudes on their conditions, treatments and providers, there is an incredible wealth of “big data” available. With this, however, the daunting challenge has shifted from a lack of detailed insight to a tsunami of real-time information.

As society approaches a complete digital state, technological advances have transformed the way people work, learn, communicate and share. And consumers freely share their opinions and experiences on social networks, blogs, micro-blogs, message boards, forums, mainstream news sites and a variety of other online platforms. They do this on practically every topic spanning their lives, including their health.

On-Line All the Time

According to a study conducted by Morgan Stanley, 91 percent of mobile users keep their device within three feet of them 24-hours per day. These mobile devices are now widely a standardization of life; people watch TV with them, shop with them and yes, make their medical decisions with them in-hand.

This ‘always on’ state that mobile online accessibility facilitates is enhancing the way healthcare decisions and activities are undertaken, from understanding symptoms and diagnoses to learning about treatment options and side effects. This, along with the all-time accessibility of mobile devices has made the wealth of information ubiquitous in the ‘offline’ world.

An Ever-Changing Journey

The empowerment patients have with this information access presents a challenge for pharmaceutical and health brand managers to keep pace with the ever-changing journey the patient (and caregiver) takes. The massive flow of information from a myriad of sources, including those across the open social universe, creates a wide array of paths patients can take towards their treatments. This wealth of information also increases the velocity of health decisions, including compliance, often compressing the time between demand moments and decision points, making it even more challenging for the treatment provider to identify and influence the decision with messaging or education.

The key to driving success with care is for these treatment providers to deeply understand patients, caregivers and healthcare providers by continually mapping each party’s journey as it shifts with their experiences and attitudes. Leveraging this insight to drive messaging, education and innovation to align with the patients’ needs (met and unmet) is critical in enhancing their overall care.

Mapping the Journey

The basis of understanding the patient journey today is mapping it with advanced social intelligence. To adequately accomplish this, it must be derived from the ‘big data’ mining of millions of daily patient social conversations. This is simple in concept, but challenging in technical execution. This is why so many leading brands are turning to advanced, streaming ‘big data’ solutions to deliver deep insights on a rapid basis of patients as well as their caregivers and healthcare providers.

In the following example the patient journey is mapped for a specific treatment option for low testosterone. The journey spans stages from symptoms and diagnosis through treatment and management of the condition. This map also reviews the patient journey based on a multidimensional view of factors ranging from lifestyle impact and cost to efficacy and compliance.

 

This provides a valuable view of the demand moments, decision points and influencing factors for the patient. This allows the brand team to understand when and how to engage and influence the patient’s path in order to enhance aspects like compliance and ultimately efficacy of the treatment.

The level of detail that can be constructed within the online patient journey gets as granular as patient feelings, lexicon, attitudes and behaviors at each of the identified journey stages. This delivers powerful insight into the patient’s state of mind to drive strategic aspects of the treatment from education to messaging and in turn can influence compliance and overall efficacy of the treatment.

An Intelligence Impact

Today, with advanced social intelligence, accurately mapping patient journeys has never been easier, more accurate or powerful. As compliance and efficacy continue to be a focus to improve patient care, having the ability to view, understand and influence the patient journey becomes increasingly critical for health and pharmaceutical companies. Extracting unprecedented insights within millions of daily social conversations from patients, caregivers and healthcare professionals now facilitates this, allowing pharmaceutical providers to align their treatments, education, messaging and innovation with the needs of the patients like never before.

Hear more from ListenLogic as well as new ideas about the Patient’s Journey and Social Media from Industry Leaders

As new technologies within the industry progress, we must also advance our message and utilization of the social technologies available to create a complete user-centric experience for the patient. See how you can learn from leaders in this movement at 6th Digital Pharma West, taking place in San Francisco, CA in the United States on June 1-3, 2015.

 


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Marco Rasteiro's curator insight, May 7, 2015 6:14 PM

Opportunity for pharmaceutical and healthcare industries...

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12 companies leading the way in digital health - TechRepublic

12 companies leading the way in digital health - TechRepublic | Phil Hayes | Scoop.it
Digital health is one of the most popular verticals in tech right now. Here are 12 companies doing super innovative research and offering revolutionary services.

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Creating Compelling Web Content With Curation | SEJ

Creating Compelling Web Content With Curation | SEJ | Phil Hayes | Scoop.it
Writing compelling web content hasn't always been as difficult than it is today. If you use all the right content tools, it can be a lot less daunting!

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Marco Favero's curator insight, December 11, 2014 12:59 PM

aggiungi la tua intuizione ...

Mike Allen's curator insight, December 11, 2014 6:36 PM

No content, no care, no effect

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Marketing leaves IT behind in drive for digital experience

Marketing leaves IT behind in drive for digital experience | Phil Hayes | Scoop.it
“Marketing departments are set to ramp up technology spending in 2015 outside of traditional IT”
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How to Master the Art of Social SEO

How to Master the Art of Social SEO | Phil Hayes | Scoop.it

At its core, Social SEO is all about influencing influencers to engage with content. It's like asking popular kids to talk about how they like your product.


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How a Digital Marketing Agency Can be Effective Working Remotely - The Agency Post

How a Digital Marketing Agency Can be Effective Working Remotely - The Agency Post | Phil Hayes | Scoop.it
Are you having a problem being productive? How could changing your agency's work policy improve your productivity? (Would your agency be more effective working remotely?
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How a Digital Marketing Agency Can be Effective Working Remotely - The Agency Post

How a Digital Marketing Agency Can be Effective Working Remotely - The Agency Post | Phil Hayes | Scoop.it
Are you having a problem being productive? How could changing your agency's work policy improve your productivity? (Would your agency be more effective working remotely?
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The Road to Success: Direct-to-Consumer Pharmaceutical Marketing

The Road to Success: Direct-to-Consumer Pharmaceutical Marketing | Phil Hayes | Scoop.it
Direct-to-Consumer Pharmaceutical Marketing
This is a collection of ads depicting pharmaceutical marketing. http://t.co/5MbQnQIjNz
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