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Looking forward to what pharma marketing *could* become.
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PSFK Picks: Top 10 Health Innovations Of The Week @PSFK

PSFK Picks: Top 10 Health Innovations Of The Week @PSFK | PharmaForward | Scoop.it
We bring you the most stimulating and exciting stories from the world of wellness research.
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Monitoring Your Health With Mobile Devices

Monitoring Your Health With Mobile Devices | PharmaForward | Scoop.it
Smartphones may some day help people take better control of their health by tracking it with increasing precision and convenience.
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Building the health information infrastructure for the modern epatient - O'Reilly Radar

Building the health information infrastructure for the modern epatient - O'Reilly Radar | PharmaForward | Scoop.it

In response to the question 'do you think people will take ownership of their personal health data and engage in what Susannah Fox (@susannahfox) has described as "peer-to-peer healthcare"?

National Coordinator for Health IT, Dr. Farzad Mostashari replied:

 

"I think that it will be not just possible, not even just okay, but actually encouraged for patients to be engaged in their care as partners.

 

Let the epatient help.

 

I think we're going to see that emerging as there's more access and more tools for people to do stuff with their data once they get it through things like the health data initiative. We're also beginning to work with stakeholder groups, like Consumer's Union, the American Nurses Association and some of the disease groups, to change attitudes around it being okay to ask for your own records. discusses patient empowerment, data access and ownership, and other important trends in healthcare."

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Fireside Chat: The Creative Social Revolution - What in the world is going on? on the New Livestream. Live. Redefined.

Fireside Chat: The Creative Social Revolution - What in the world is going on? on the New Livestream. Live. Redefined. | PharmaForward | Scoop.it
Fireside Chat: The Creative Social Revolution - What in the world is going on? on the New Livestream. Live. Redefined. Fireside Chat: The Creative Social Revolution - What in the world is going on?
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Boehringer Ingelheim to launch new pharma blog

@Boehringer to launch new pharma blog - The Future Just Happened builds on its Facebook 'content curation' deal with @PSFK // Great partnership of two innovative thinkers.

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Smart inhaler teaches users how to improve their technique

Smart inhaler teaches users how to improve their technique | PharmaForward | Scoop.it
Cambridge Consultants has developed the T-Haler, which uses wireless technology to gamify inhaler use and help those with asthma get the optimum dose of medication.
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TechCrunch | Three Free Healthcare Apps That Empower Patients

TechCrunch | Three Free Healthcare Apps That Empower Patients | PharmaForward | Scoop.it
The significant adoption of smartphones among physicians has not only led to an explosion of medical apps aimed at healthcare providers, but it has also cultivated an emerging trend of health and wellness apps aimed at empowering patients.
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TechCrunch | mHealth: Remote Patient Monitoring Is On The Rise, With Smartphones Leading The Way

TechCrunch | mHealth: Remote Patient Monitoring Is On The Rise, With Smartphones Leading The Way | PharmaForward | Scoop.it

Techcruch looks at some of the ways mobile technology is transforming the health industry.

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SMS prompts help patients send glucose readings to MDs | mobihealthnews

SMS prompts help patients send glucose readings to MDs | mobihealthnews | PharmaForward | Scoop.it

Another solid example of opportunities for impacting patient's overall health through mobile technologies, in this case SMS.

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Pharma Marketing Trends 2012

Alex Butler outlines key digital pharmaceutical marketing and health trends for 2012.

 

Includes social media and internet mapping, website strategy, mobile, games and games for health and big data.


Via Alex Butler
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