Multi-Channel marketing
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Rescooped by Andrey Konyukh from Multi-Channel marketing
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Teledermatology and mHealth, closer than ever

Teledermatology and mHealth, closer than ever | Multi-Channel marketing | Scoop.it
Now it is finally possible to take a picture of your skin with your smartphone, send it to your dermatologist and receive a diagnostic, all in a...

Via eMedToday, Andrey Konyukh
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Rescooped by Andrey Konyukh from Trends in Retail Health Clinics and telemedicine
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Telemedicine : The VA Success Story

Long troubled by inefficiency, waste and scandal, nobody has expected much from Veterans Administration (VA) healthcare of late. But over the last decade, the VA has been quietly working on a telehealth platform that is starting to look like the ...

Via ONE HealthCare Worldwide, eMedToday
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Rescooped by Andrey Konyukh from Pharma: Trends in e-detailing
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eWizard. Integrated Platform for eDetailing Management in Saleforce.com

Customize eDetailing, publish it directly in CLM, work online, as well as offline, browsing the mobile app and sharing the ready-made presentation with your ...

Via eMedToday
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Advantages of Closed Loop Marketing for your business

Advantages of Closed Loop Marketing for your business | Multi-Channel marketing | Scoop.it
Closed Loop Marketing improves your website
There are many advantages to using closed loop marketing but the first and most obvious is that with clos
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Rescooped by Andrey Konyukh from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Survey Finds 56% of Pharma Unsatisfied with Digital Strategy

Survey Finds 56% of Pharma Unsatisfied with Digital Strategy | Multi-Channel marketing | Scoop.it
We at COUCH., conducted a survey of 119 players in the market to find out what they believe are the top pharma digital trends we will see in 2014.

Via eMedToday
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Rescooped by Andrey Konyukh from Pharma: Trends in e-detailing
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iPad in Pharma: Just a Glorified touchscreen or more?

iPad in Pharma: Just a Glorified touchscreen or more? | Multi-Channel marketing | Scoop.it

The first phase of development for any revolutionary new technology often looks a lot like what came before. The earliest cars resembled horse-drawn carriages; computer keyboards even today use the same layout as typewriters did in the 19th century. In some cases it takes many generations — human generations, not technology generations — to explore the full potential of a revolutionary new technology.

 

And so it is with the iPad. Three years into the Apple-led tablet era, very few developers are treating the iPad as anything more than a glorified touchscreen operating in a vacuum. Pharmaceutical marketers are particularly guilty of this; the considerable majority of our industry's work on tablets consists of "computerized" presentations for sales reps to show to physicians. Such presentations often do take full advantage of the visual capabilities of the medium, with impressive images, multiple pathways of information, and ways for the rep to customize the presentation to each individual.

 

But physicians don't want pretty pictures; they want help — ways to improve how they practice medicine, the efficiency of how they treat patients, and how they can affect outcomes. And the iPad is not just a visual medium; it is an interactive medium — and interactive in more than just the ability to touch different arrows to see different pictures. The confluence of these two facts offers pharmaceutical marketers what may be their greatest opportunity of the digital age: the opportunity to offer tools that use the full capacity of the iPad to help physicians do their jobs, and help patients stay healthy.

 

Read more: http://www.pharmexec.com/pharmexec/Noteworthy/The-iPads-Future-in-Pharma/ArticleStandard/Article/detail/832309?contextCategoryId=48158


Via Parag Vora, Nikos Papaioannou, eMedToday
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Rescooped by Andrey Konyukh from Digital pharma
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Multi-Channel Marketing 101: What Is Cross-Channel Marketing? | WordStream

Multi-Channel Marketing 101: What Is Cross-Channel Marketing? | WordStream | Multi-Channel marketing | Scoop.it
Learn what multi-channel marketing is and why cross-channel marketing brings in more customers than single channel marketing in our Multi-Channel Marketing Guide.

Via Alexandre Gultzgoff
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Rescooped by Andrey Konyukh from Trends in Retail Health Clinics and telemedicine
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Teledermatology and mHealth, closer than ever

Teledermatology and mHealth, closer than ever | Multi-Channel marketing | Scoop.it
Now it is finally possible to take a picture of your skin with your smartphone, send it to your dermatologist and receive a diagnostic, all in a...

Via eMedToday
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Rescooped by Andrey Konyukh from Pharma: Trends in e-detailing
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Why digital in pharma is worthwhile investment for 2015?

Why digital in pharma is worthwhile investment for 2015? | Multi-Channel marketing | Scoop.it
Why digital in pharma is worthwhile investment for 2015? http://t.co/pqZ5WZJ2Fg

Via eMedToday
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eDetail Aid Apathy, Inevitable without Innovation?

eDetail Aid Apathy, Inevitable without Innovation? | Multi-Channel marketing | Scoop.it
eDetailing; Maximising the opportunity, by David Hunt You have a stunning eDetail aid! It's compelling, engaging, memorable. It addresses customer needs & it absolutely helps the representative...
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Rescooped by Andrey Konyukh from Digital pharma
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Publikation: Impact of Digital Health on the Pharmaceutical Industry

Publikation: Impact of Digital Health on the Pharmaceutical Industry | Multi-Channel marketing | Scoop.it

Digital Health will transform the business models of the Pharmaceutical industry. Although many companies have not yet formulated a concise Digital Health strategy, industry executives expect that by 2020, Digital Health will enable Pharmaceutical companies to activate new business segments as well as to significantly improve their competitive advantage. This is the result of a global survey conducted in the Pharmaceutical industry by Arthur D. Little and the Karlsruher Institute of Technology (KIT) to capture the current thinking and the expectations regarding the transformative impact of Digital Health.


Via Nikos Papaioannou, Alexandre Gultzgoff
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Will Doctors Who Have Participated in e-Detailing Continue to Participate? - Dave Emery | Kantar Media Healthcare Research

Will Doctors Who Have Participated in e-Detailing Continue to Participate? - Dave Emery | Kantar Media Healthcare Research | Multi-Channel marketing | Scoop.it
“ Will doctors who have participated in e-Detailing continue to participate? http://t.co/cdUxHMcSDq”
Via Thierry Geufroi
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Rescooped by Andrey Konyukh from eDetailing & CLM
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E-Detailing Continues to Increase in Popularity...

E-Detailing Continues to Increase in Popularity... | Multi-Channel marketing | Scoop.it
“ Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation.”
Via Thierry Geufroi, Kai Baumann
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Rescooped by Andrey Konyukh from Digital pharma
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What does the future hold for detailing and drug reps?

What does the future hold for detailing and drug reps? | Multi-Channel marketing | Scoop.it

Via Alexandre Gultzgoff
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Rescooped by Andrey Konyukh from Pharma: Trends in e-detailing
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Pharma spending up more than eight times since a year earlier and why mobile and detailing is the Play

Pharma spending up more than eight times since a year earlier and why mobile and detailing is the Play | Multi-Channel marketing | Scoop.it

The pharmaceutical industry has done the most to increase mobile ad spending as of Q3 2013, according to data from Millennial Media based on campaigns run on its mobile network. But growth across industries was well over 100% as mobile ad spending overall grew substantially, according to eMarketer estimates. Millennial Media reported the pharma industry upped mobile ad spending by 744% in Q3 2013 compared to the same period a year earlier. Meanwhile, the news industry more than sextupled spending, while sports advertisers increased campaign spend by 411%.


Via Dinesh Chindarkar, Sven Awege, eMedToday
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