Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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If a #Pharma Company Treated You Like a Starbuck's Barista

Experiment 1: We live in the information age, which is nice. But can we ever have too much of a good thing?
Pharma Guy's insight:


This is another example of a marketing company (GSW) belittling the "fair balance" section of TV and print DTC ads and suggesting that patients would prefer ads without those "details." For another example of this genre, read "How to Gloss Over Warnings in TV DTC Ads": http://bit.ly/1IerxEt 



Yeah, I know,,, The title should read "If a barista treated you like a pharmaceutical company" but I switched it around to get you thinking in the other direction because Rx DRUGS are NOT in the same ballpark as Latte! If you want to make spoofs like this, then you should compare Latte and over-the-counter (OTC) drugs. Of course, that's not funny because there's hardly a mention of side effects in ads for those drugs, so the spoof would be meaningless.


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Man Worried Antidepressants Will Leave Trace Of Original Personality

Man Worried Antidepressants Will Leave Trace Of Original Personality | Pharmaguy's Insights Into Drug Industry News | Scoop.it

CORAL SPRINGS, FL—Expressing concerns about the effects of the medication on his brain, local man Aaron Stilner told reporters Wednesday that he’s worried the antidepressants his physician prescribed will leave traces of his original personality.


“I know my doctor wants me to start on SSRIs right away, but I don’t want to take any pills before I know for sure they will completely change who I am,” Stilner said of the new prescription, which he fears will fail to erase all semblance of his former self and allow certain of his longstanding and defining character traits to persist.


“I guess I can always switch medications if I find that this one doesn’t alter every one of my individual characteristics. The last thing I want is for there to be any risk I’ll end up being recognizable to my friends and family.”


At press time, Stilner had requested to increase his dosage by an additional 20 mg.

Pharma Guy's insight:


It's a spoof, but isn't that what we want form these drugs? Especially if we are talking about serial killers who are off their meds! 


You might be interested in this: "Making A Killing:" Scientology Video Blasts the Pyschiatry-Drug Industry-FDA Complex!

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The Agency that Created this MediScripts Rx Pad Ad Must Have Quite a Sense of Humor

The Agency that Created this MediScripts Rx Pad Ad Must Have Quite a Sense of Humor | Pharmaguy's Insights Into Drug Industry News | Scoop.it

This full-page ad for mediscripts prescription pads in the April 2015 edition of PM360 caught my attention.


I guess pharma companies can place Rx drug ads within these pads as shown in the example above, which shows an ad for "Once-Daily Havitol," a fake drug.

This is very funny on many levels, but also not funny. Did the agency that created this ad realize what a Google search on "Havitol" yields? If so, it has quite a sense of humor. Let me explain.


Read more here: http://bit.ly/1HvUDi5 

Pharma Guy's insight:


If this is embarrassing, mediscripts should have advertised in Pharma Marketing News. The editor of that publication would have caught this faux pas.

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