Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Big Bad Cough TV Commercial by @GSK Mispronounces Whooping!

Drawing from the classic children’s tale of Little Red Riding Hood, the Big Bad Cough campaign features a wolf disguised as a grandmother interacting closely with her new grandchild. The wolf represents the hidden danger of whooping cough, carried unknowingly by the grandmother.

The Big Bad Cough initiative launched in April 2015 with print and online advertising and was followed by TV ads in June. We are hopeful that this campaign will bring greater awareness to adults, especially new grandparents, so that they can talk to their doctor or pharmacist about whooping cough and vaccination. We have also communicated our support for this important public health issue to the CDC and other key public health stakeholders.

 

[I received this comment from a retired nursing instructor:

 

"In regards to the add about whooping cough from BigBadCough.com: Please have this add corrected if you have anything to do with marketing it. The add is mispronouncing whooping. The add pronounces it with "wh" such as whoopee. The w is suppose to be silent. The add sounds terribly ignorant. It has been pronounced as "hooping" cough for generations. Please do not change it. Just because it is spelled "wh" does not mean it has to be pronounced that way. There are other English words in which the w is silent such as "who" and "whose"."

 

Ha Ha!]

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Pertussis (Whooping Cough) Making a Comeback. Why? New Vaccine is Less Effective

Pertussis (Whooping Cough) Making a Comeback. Why? New Vaccine is Less Effective | Pharmaguy's Insights Into Drug Industry News | Scoop.it
Cases of whooping cough in the U.S. have spiked in recent years. The newer vaccine is not as effective as the old one, but it has fewer side effects.


In recent years, there have been several outbreaks reaching numbers not seen since the 1950s. A spike in 2012 sickened 48,277 Americans, and 20 died, most of them infants. There were 13 deaths in 2013 and again in 2014, the last year for which statistics are available.


A recent study from California confirms what earlier reports have suggested: that the newer pertussis vaccine, reformulated to be safer and have fewer side effects than the older version, just isn’t as effective.

The study, by researchers at Kaiser Permanente’s Vaccine Study Center in Oakland, Calif., found that just three years after vaccination with the new vaccine and booster, teenagers had lost virtually all of the vaccine’s protection, and more than 90 percent were susceptible to infection four years after the booster.

Pertussis had never been eradicated. Having the disease does not confer lifelong immunity. But the last time there were more than 40,000 infections in the United States was in 1959. That was down from a high of more than 265,000 infections in 1934. By 1976, the number was down to 1,010 infections in the entire country.

“The levels at which it’s occurring now haven’t been seen in at least 50 years,” Dr. Klein said.



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