Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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According to Edelman, 80% of People Think #Pharma Puts Profits Ahead of People

According to Edelman, 80% of People Think #Pharma Puts Profits Ahead of People | Pharmaguy's Insights Into Drug Industry News | Scoop.it

The 2017 Edelman Trust Barometer paints a sobering picture of the state of trust around the world…[but] the healthcare industry is making slow but steady progress. Trust in healthcare, as well as in all five subsectors of healthcare we study (pharmaceutical/drug companies, consumer health/over the counter, biotech/life sciences, insurance and hospitals/clinics), is actually on the rise, gaining momentum from last year and reversing a backwards trend we saw last year for pharma (globally and in the U.S.) and biotech (in the U.S. only).

 

Pharma may be up four points in the U.S., but that gives it a score of just 51, squeaking into the “neutral” range by only one point.

 

[Meanwhile: “Pharma Industry Reputation Hits 7-Year Low According to Harris Poll”; http://sco.lt/9ACnPV This poll finds only 29% of U.S. consumers think “positively” of the pharma industry.]

 

Pharma in particular continues to face headwinds, with the Trust Barometer showing that globally:

 

  • Approximately 8 in 10 people (82 percent) believe the government needs to do more to regulate the pharmaceutical industry; and
  • 8 in 10 people (80 percent) believe that the pharmaceutical industry puts profits over people.

 

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Women Don't Trust Pharma, Study Shows

Women Don't Trust Pharma, Study Shows | Pharmaguy's Insights Into Drug Industry News | Scoop.it

When 94% of women describe themselves as healthcare decision makers but only 9% feel the biopharma industry is trustworthy, it’s time for action. This session will review results from two surveys. First, the 2015 WEST Survey on Pharma: Women’s Engagement, Satisfaction and Trust will reveal how 300 women making healthcare decisions measure their trust of the pharma industry and explore how patient engagement can help build a foundation of trust with this important audience. Then, new results of a followup survey conducted Spring 2016 share further insights on how price increases and other timely topics have impacted women’s perceptions of pharma since the 2015 survey.

Pharma Guy's insight:

Perhaps this has nothing to do with trusting pharma, but IMHO, women should be concerned about how they are portrayed in some drug DTC ads. For more on that, read "Women Need More Love, Less Drugs"; http://bit.ly/morelovelessdrugs 

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