Meet Wally, Rapaflo's Prostate Mascot. Looks a Lot Like a Walnut! | Pharmaguy's Insights Into Drug Industry News | Scoop.it

In May, 2015,  FDA's OPDP sent an Notice of Violation letter to Actavis regarding the "Unsubstantiated Claim" on the Rapaflo webpage, which stated “BPH SYMPTOM RELIEF THAT WORKS NIGHTS SO HE CAN WORK DAYS.”

Since then, Actavis adopted a walnut look-alike prostate gland mascot. That's him in the accompanying image. 

I call him "Wally" because he looks just like a walnut, which I suspect was the model the computer graphic artist used to create Wally. It even includes a little walnut-like point at the top of his head, which may not be medically accurate.

The original Rapaflo website, which the FDA criticized, showed a man walking to the bathroom from his bed in the middle of the night. Now the site features a guy at a urinal confronted by Wally standing on the urinal divider.  Although Wally is not looking down at the guy's junk, he is all in the guy's face, saying "These frequent disruptions are frustrating. I'm your prostate - I know urinary issues when I see them!"

If I were that guy I would say, "Yeah? Well, you're not my prostate! I know walnuts when I see them! Get lost!" I mean, who wants to talk to a Debbie Downer walnut while urinating in a public urinal?

There seems to be a proliferation of drug mascots these days reminiscent of ten years ago or so when drug TV and print ads were full of them (read "DTC Critters to Strike - Cite New Media Residuals as Issue," for example). I know of at least one other mascot associated with urinary function.


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