Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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PhRMA Intern Retrospective: Drug News Stories Tell Only Half the Story

PhRMA Intern Retrospective: Drug News Stories Tell Only Half the Story | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Principle #14 of the final version of PhRMA’s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV and print DTC ads, states in part:

"DTC television and print advertising should be designed to achieve a balanced presentation of both the benefits and the risks associated with the advertised prescription medicine. Specifically, risks and safety information, including the substance of relevant boxed warnings, should be presented with reasonably comparable prominence to the benefit information, in a clear, conspicuous and neutral manner, and without distraction from the content."

Most drug stories reported in the press or on TV are based on press releases prepared by the PR agency that represents the pharma company that markets the drug. There are no PhRMA guidelines for drug press releases although they are regulated by the FDA and should include fair balance to comply with FDA regulations. Reporters, however, do not have to include that information in articles they write based on information in press releases.

Back in 2006, when PhRMA Intern was active, she noticed an ad that she thought violated Principle #14. Here's the story...

 

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The Collected Adventures of PhRMA Intern

The Collected Adventures of PhRMA Intern | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Yes, it's PhRMA Intern! Strange visitor from an Ivy League school who came to PhRMA with powers and ability far beyond those of Ken Johnson. PhRMA Intern! Who can change the course of mighty news stories, bend the truth at will, and who disguised as Emily Jameson (no relation to Jenna Jameson), mild-mannered intern for a great pharmaceutical trade association, fights a never ending battle for believability, justice for pharmaceutical companies, and the PhRMA way!

 

In response to an inquiry about a violation of PhRMA’s DTC advertising guiding principles, pharmaguy received a letter from PhRMA signed mysteriously “Emily M. Johnson.” No job title was included. It only indicated she was from the "Office of Accountability."  Who was she? Was she related to Ken Johnson, Senior PhRMA VP at the time? All will be revealed in the end. All that matters now is emily was the inspiration for... PhRMA INTERN! 
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Adventures of PhRMA Intern. Episode 2: The Reminder Ad

Adventures of PhRMA Intern. Episode 2: The Reminder Ad | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Principle #13 of  the final version of PhRMA’s Guiding Principles on Direct to Consumer Advertising about Prescription Medicines, which applies to both TV and print DTC ads, states:

"DTC television advertising that identifies a product by name should clearly state the health conditions for which the medicine is approved and the major risks associated with the medicine being advertised."

Reminder ads are usually 30-second TV commercials or print ads that mention a drug's name without stating the health conditions for which the drug is approved and without listing the major risks associated with the drug. These ads are perfectly legal from a regulatory point of view. Signatories of PhRMA’s DTC Guiding Principles, however, are prohibited from using this type of ad.  

Back in 2006, when PhRMA Intern was active, she noticed an ad that she thought violated Principle #13. Here's the story...

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