Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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A New TV DTC Disease Awareness Ad Suggests That Donald Trump May Be "Bent Out of Shape"

A New TV DTC Disease Awareness Ad Suggests That Donald Trump May Be "Bent Out of Shape" | Pharmaguy's Insights Into Drug Industry News | Scoop.it

With all the GOP presidential candidate focus on the size of Donald Trump's penis, I thought a peyronie’s disease [bent, small penis] DTC ad paid for by Endo Pharmaceuticals was applicable to the Donald.

It's a reasonable assumption, because the company claims that one in ten men worldwide may have the condition.

I came across the ad in a MedCity post, which I modified below. You can find the original here: "Endo Pharmaceuticals’ ads bring awareness to penile curvature"; http://sco.lt/6t2GbB)

I also modified the DTC ad graphic image somewhat (see above).

 

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Endo Pharmaceuticals’ Ads Bring Awareness to Penile Curvature

Endo Pharmaceuticals’ Ads Bring Awareness to Penile Curvature | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Peyronie’s disease is a “prevalent” but under-diagnosed – and misunderstood – condition that causes curvature of the penis when a man is aroused.

 

Endo Pharmaceuticals is trying to straighten things out a bit – bringing awareness to the disease with a new ad campaign. It portrays bent beer and ketchup bottles to help represent similarly contorted equipment – showcasing Peyronie’s as an everyman’s disease.

 

And this “Ask About the Curve” awareness campaign is a clear means for Endo to broaden the market for its Peyronie’s disease drug, Xiaflex. Ads for the drug have similar messaging.

 

The campaign claims that 1 in 10 men globally could have the condition. While literature places the incidence rate around 1 to 3 percent of men, researchers estimate many more men have the disease, but many men are reticent to report their condition to a urologist.

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