Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Patients' Views Matter: Can Pharma Be There for Them When Needed vs Whenever? 

Patients' Views Matter: Can Pharma Be There for Them When Needed vs Whenever?  | Pharmaguy's Insights Into Drug Industry News | Scoop.it

If the statement “Not everything that matters can be measured, and not everything that can be measured matters” is true, then biopharma need to quickly find a way of understanding what matters. Knowing what really matters, especially to patients, could be a huge differentiator.

 

But what does matter to patients? And how can the industry find out what really matters to them? Not surprisingly, the simple answer is listening to patients, as opposed to trying to manage them and making decisions on their behalf. Conducting workshops that serve as a venue for patients to discuss their challenges, needs and ideas is a good place to start. Conversations with patients can generate multiple insights and enable a community-first approach to developing solutions, where patients act as co-creators in the design process.

 

Essentially, the approach to patients should be human-centric, rather than disease-centric. Knowing what matters to patients is going beyond what is clinically needed to target a disease, and moving towards developing therapeutic services that are overall solutions to improved living.

 

What matters to people often involves emotion, sentiment and personal opinion. These concepts can be perplexing to companies, who are dependent on using objective methods of evaluation. So, how can an area as subjective as “what matters to patients” be measured and authentically assessed?

 

Before anything else, biopharma companies must evaluate the current business models and metrics they adopt in order to determine whether they give consideration to the subjective aspect of the patient experience. Furthermore, they must identify at which patient journey points they can “meet” the patient. By studying the journey of the patient, companies will begin to realize that there are a number of opportunities to improve customer engagement, and to “be there” for patients.

 

Here are four measurable areas that matter to patients.

Pharma Guy's insight:

Also read “Novartis Respects the Patient Perspective and Pays for It Too”; http://sco.lt/7kZg1J

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Pharma's Rep Among Patient Groups at 4-Year High

Pharma's Rep Among Patient Groups at 4-Year High | Pharmaguy's Insights Into Drug Industry News | Scoop.it

It seems that the pharmaceutical industry’s increasing attention on patient centricity is starting to rub off on its corporate reputation, which has hit a four year-high according to findings of the latest PatientView survey.
 
Pharma’s standing in this respect has hit its highest level since 2011, when the PatientView survey began, with 44.7 percent of the 1,075 responding patient groups stating that it had an “Excellent” or “Good” corporate reputation in 2015, compared with just over a third in 2012, while 28 percent said its reputation had improved during the year.

The vast majority of patient groups responding (72 percent) said that pharma as a whole was “Excellent” or “Good” during the year at producing high-quality products. But, on the downside, just 15 percent said the industry was “Excellent” or “Good” at having fair pricing policies (and at not making excessive profits), while 45 percent said pharma was poor at this activity. 
 
Overall, out of the 48 companies assessed for their corporate reputation by patient groups in 2015, ViiV Healthcare took the top spot again with AbbVie remaining a close second. Lundbeck moved up two places from 2014 to third place, Johnson & Johnson group Janssen jumped four place to fourth, Novo Nordisk slipped three place into fifth, and Gilead moved up eight places into 6th. 
 
According to the report, a number of factors influence patient groups’ opinions on the corporate standing of pharma companies, including: product launches that offer a genuine, measurable and positive impact on a medical condition; mergers & acquisitions, which are not viewed favourable particularly if they target tax bills and overheads; and drug pricing and market access, one of the most sensitive topics for patient groups.

Pharma Guy's insight:

Several of the patient organizations participating in this survey receive funding from the pharmaceutical industry.

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Lionel Reichardt / le Pharmageek's curator insight, March 10, 2016 3:13 PM

Several of the patient organizations participating in this survey receive funding from the pharmaceutical industry.

Alexandre Gultzgoff's curator insight, March 11, 2016 11:51 AM

Several of the patient organizations participating in this survey receive funding from the pharmaceutical industry.