Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Safety Alert: Mucinex Fast-MAX Recall - Incorrect Labeling

Safety Alert: Mucinex Fast-MAX Recall - Incorrect Labeling | Pharmaguy's Insights Into Drug Industry News | Scoop.it

ISSUE: RB (formerly Reckitt Benckiser) has recalled certain lots of liquid bottles of Mucinex Fast-MAX Night Time Cold & Flu; Mucinex Fast-MAX Cold & Sinus; Mucinex Fast-MAX Severe Congestion & Cough and Mucinex Fast-MAX Cold, Flu & Sore Throat because the over-the-counter medications, which correctly label the product on the front of the bottle and lists all active ingredients, may not have the correct corresponding drug facts label on the back. This mislabeling could cause the consumer to be unaware of side effects and/or risks associated with the ingestion of certain product ingredients which include acetaminophen, dextromethorphan, guaifenesin, phenylephrine and/or diphenhydramine.


Consumers could take a product with undeclared levels of acetaminophen, dextromethorphan, guaifenesin, phenylephrine and/or diphenhydramine. Consumers would not be adequately warned of side effects which could potentially lead to health complications requiring urgent medical intervention, particularly in the case of acetaminophen use in people with liver impairment.

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Mr. Mucus Gets a Makeover - Still Not Pretty, But Pathetic

Mr. Mucus Gets a Makeover - Still Not Pretty, But Pathetic | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Mucinex's easy-to-hate green blob is getting a makeover, Reckitt Beckinser (RB) announced this week. Mr. Mucus, the green antihero who resides in patients' chests, will receive a new, more relatable look, personality and voice. The multichannel campaign,, “Let's End This,” is the brand's first new campaign since “Mucinex In. Mucus Out” arrived 10 years ago.


As for Mr. Mucus, he will no longer simply represent congestion as a 2D character, but will instead live in the same world as sufferers. “By letting him interact with real actors, rather than just in an animated world, we can bring the ways cold and flu symptoms truly affect people's lives,” says Shivanthi Vannan, marketing director at RB. McCann New York, RB's agency of record since May 2014, lead development of the campaign.


Tom Murphy, chief creative officer at McCann New York, shed further light on the campaign's evolution in astatement: “This guy [Mr.Mucus] has the distinction of being one of the most recognized but least liked ad characters in the world. In other words, he is a huge asset to Mucinex. We're going to use him in much more relatable ways and make him the snotty little anti-hero you love to hate." 


Pharma Guy's insight:


According to AdAge: Mucinex got $57 million in measured media support last year, down from $92 million in 2012, according to Kantar Media, as an unusually harsh cold and flu season gave way to an unusually mild one. This year is already looking better for RB, with its cold-flu sales up 15.7% for the 12 weeks ended Sept. 27, vs. down 3.1% for the full 52 weeks, according to Nielsen data from Deutsche Bank.


Compare the 2014 Mr Mucus to the 2009 Mr Mucus: Mr. Mucus Turns Bigger and Badder


In 2009, Mr. Mucus was an ominous biker character - sort of a combination of Marlon Brando and Shrek. Prior to that, Mr. Mucus  was just a poor family guy looking to set up a home for his new wife. Later, after an appropriate period of time had passed so that we didn't think Mrs. Mucus was pregnant before being married, little child mucuses were added to the family, which got blown out the nose and mouth when Mucinex entered the scene.


Now Mr Mucus is just a pathetic, sad character who asks: "Am I the 'yucky'?"

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