Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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OMG! Dr. George Lundberg, Editor-at-Large for Medscape, Agrees DTC Ads Should be Banned!

OMG! Dr. George Lundberg, Editor-at-Large for Medscape, Agrees DTC Ads Should be Banned! | Pharmaguy's Insights Into Drug Industry News | Scoop.it

"Oh my God," said Lundberg, "there it was, an unexpected bombshell."


Just like that, the American Medical Association (AMA) House of Delegates voted to ban direct-to-consumer (DTC) advertising of prescription products and some medical devices. The original resolution, brought by the Hospital Medical Staff section only to study DTC, suddenly snowballed into a resolution to ban it.


When politics reaches a tipping point, movement can be at lightning speed. The American public and its physicians are sick of egregious drug price gouging and ubiquitous, misleading DTC ads that drive drug use and costs way up. Our AMA actually did something that the great majority of American physicians can support. Hooray!


Will it have an effect?


Advertising of pharmaceutical products to the public unequivocally influences drug prescribing and use. Advertising of prescription drugs to physicians unequivocally influences drug prescribing and use.

Could the FDA itself prohibit DTC of prescription drugs? It could try, but Big Money from Big Pharma would raise holy hell with Congress and through the courts.


There is a major American right called freedom of speech and a relatively new factor called "freedom of commercial speech," also known as advertising. You know that the current US Supreme Court has ruled that corporations are people and that money may speak as people, so don't hold your breath.


This new AMA policy is only one step, but it is an important step, if the AMA executive hierarchy decides to put its lobbying clout behind its very popular new policy. This could be fun to watch.

Pharma Guy's insight:

Fun to watch, indeed! For more on that, read this Pharma Marketing News article:   "'Anti-DTC Resurgence"; http://bit.ly/pmn140701p

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Medscape (Now WebMD) Celebrates 20-Year Anniversary

Medscape (Now WebMD) Celebrates 20-Year Anniversary | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Former and current Medscape employees gathered to celebrate and mark Medscape's milestone 20-year anniversary this week.


Some 25 “Medscapers” from over the years attended the event, held the evening of June 8 at New York City rooftop venue The Terrace, where they reminisced and enjoyed activities like a “Way Back Then” quiz, with a prize and T-shirts donated by sister brand WebMD.


Among those in attendance was Peter Frishauf, who founded Medscape in 1995 and is also a Medical Advertising Hall of Fame inductee. His former firm completed its IPO in 1999, the year the number of registered users reached 600,000.


It featured targeted advertising before most pharma companies even had websites.

Pharma Guy's insight:


Before there was Medscape, there was Pharminfonet (PIN), which was launched by John Mack in January, 2005 (see http://bit.ly/pgdaily040414-1). PIN published drug articles and other pharma-related content, including posters and peer-reviewed content from medical conferences. It also featured targeted advertising before most pharma companies even had websites.

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