Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Number of Medical Science Liaisons Expected to Increase by 36% - They Go Where Reps Cannot

Number of Medical Science Liaisons Expected to Increase by 36% - They Go Where Reps Cannot | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Medical Science Liaisons (MSLs) are a crucial part of global, U.S. and country-level medical affairs teams. MSLs have multifaceted roles including gathering competitive intelligence, facilitating clinical studies and coordinating investigator-initiated trials (IITs), according to primary intelligence provider Cutting Edge Information. The growing importance of this role moving forward is highlighted by the fact that 92 percent of medical affairs teams at Top 10 companies oversee MSL activities.

 

With patients now visiting their healthcare providers after doing research online, physicians are increasingly looking to MSLs to provide current and useful information for their practices. MSLs have an important role in working with healthcare providers to ensure that they are prepared to have these discussions with patients. In addition to asking specifics about products, patients are asking questions about the entire disease state and treatment pathway.

 

"MSL's roles extend beyond building relationships with thought leaders and answering unsolicited off-label questions," said Natalie DeMasi, senior analyst at Cutting Edge Information. "They are invaluable to life science companies and the healthcare providers they serve."

Pharma Guy's insight:

MSLs - who are healthcare professionals - probably have access to physicians where access to traditional pharma reps is denied. Obviously, there are not enought of them to replace sales reps, but their role viz-a-viz off-label promotion is bound to increase due to recent court decisions. For more on that, read  "Brave New World of Off-Label Marketing"; http://bit.ly/pmn150203p

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The Role of #Pharma Medical Science Liaisons: Science or Sales?

The Role of #Pharma Medical Science Liaisons: Science or Sales? | Pharmaguy's Insights Into Drug Industry News | Scoop.it

The role of the medical team has significantly shifted over the years. Traditionally, it rolled up into research and development, a separate entity from commercial. Today, MSLs are engaging in conversations of a broader scope with physicians, going beyond the translation of science to issues such as health outcomes and the real-world effectiveness of drugs.


“Medical affairs now serves as a bridge between our clinical, scientific, and commercial teams, and even helps drive greater patient-centricity,” said Dan DeStefano, head of global medical affairs systems and operations at Shire Pharmaceuticals. “For example, our MSLs have been instrumental in supporting investigator-initiated studies, some of which have produced clinically relevant results that have ultimately led to company-sponsored trials and approvals.”


Pharma Guy's insight:

Read this case study about how Celgene mis-labeled a sales rep as a medical expert: "Sales Reps Disguised as Medical Science Liaisons"; http://bit.ly/mslvsales 

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