Celebrity Chefs Still Reign Supreme in Diabetes Marketing: Merck Partners with Leticia Moreinos Schwartz | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Merck is teaming with celebrity chef and cookbook author Leticia Moreinos Schwartz on Desafiando La Diabetes: Logra Tus Metas, an educational program encouraging Hispanics with type 2 diabetes to achieve better control of their blood sugar—a key treatment goal to help reduce the risk of serious health problems. Hispanics in the United States are at a higher risk for developing type 2 diabetes than non-Hispanic white adults, and it is the fifth leading cause of death within the Hispanic community. Chef Leticia, who has a family history of type 2 diabetes, will visit select cities to cook up some of her favorite diabetes-friendly Latin recipes, urge Hispanics to know their A1C (average blood sugar level over the past two to three months), and work with their doctors to set and attain their own A1C goal.