Pharmaguy's Insights Into Drug Industry News
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Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
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Tracking Who Makes Money On A Brand-Name Drug

Tracking Who Makes Money On A Brand-Name Drug | Pharmaguy's Insights Into Drug Industry News | Scoop.it

KHN’s Julie Appleby joined forces with USA Today to create this chart, which details the various industry players and how they contribute to a prescription drug’s cost.

Pharma Guy's insight:

No matter what the "middlemen" make, drug price INCREASES start at the top; i.e., the drug company.

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Kaiser Poll: 63% Positive About "Medicare-for-All" vs 44% for "Single Payer"

Kaiser Poll: 63% Positive About "Medicare-for-All" vs 44% for "Single Payer" | Pharmaguy's Insights Into Drug Industry News | Scoop.it
The February Kaiser Health Tracking Poll finds Americans are divided on possible changes to the current health care system with 36 percent of Americans saying policymakers should build on the existing law to improve affordability and access to care, 16 percent saying they would like to see the health care law repealed and not replaced, 13 percent saying the current law should be repealed and replaced with a Republican-sponsored alternative, and 24 percent saying the U.S. should establish guaranteed universal coverage through a single government plan. When asked specifically about universal coverage through a single government plan, half say they favor the idea while 43 percent say they oppose it, and some opinions swayed after hearing counterarguments. Opinions also differ depending on the terms used to describe the idea of expanding health insurance coverage to all Americans. This month’s poll also examine awareness and attitudes of the top health policy news stories- the unsafe lead levels in Flint Michigan’s water and the Zika virus outbreak.
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Kaiser Health Tracking Poll: Americans Weigh In on How to Keep Drug Costs Down

Kaiser Health Tracking Poll: Americans Weigh In on How to Keep Drug Costs Down | Pharmaguy's Insights Into Drug Industry News | Scoop.it

When presented with a list of policy options intended to help keep the cost of prescription drugs down, the majority of the public is in favor of most of the policy actions, and large shares also believe that the options would be effective in addressing rising drug costs.

The vast majority of Americans favor requiring drug companies to release information to the public on how they set drug prices (86 percent), and eight in ten favor allowing the federal government to negotiate with drug companies to get a lower price on medications for people on Medicare (82 percent) and limiting the amount drug companies can charge for high-cost drugs for illnesses like hepatitis or cancer (78 percent). In addition, 71 percent favor allowing Americans to buy prescription drugs imported from Canada and two-thirds (66 percent) favor creating an independent group that oversees the pricing of prescription drugs — a policy proposal put forth by Democratic presidential candidate Hillary Clinton in response to the EpiPen controversy.2 On the other hand, Americans are split on two potential policy actions: eliminating prescription drug advertisements and encouraging people to purchase lower cost drugs by requiring them to pay a higher share if they choose a similar, higher cost drug.

Pharma Guy's insight:

Related articles:

 

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"Ask Your Doctor" in DTC Ads: Effective or Not Effective?

"Ask Your Doctor" in DTC Ads: Effective or Not Effective? | Pharmaguy's Insights Into Drug Industry News | Scoop.it

This month’s Kaiser Health Tracking Poll finds that the affordability of prescription drugs continues to be at the top of the public’s priority list for the President and Congress.


Of interest to pharma marketers:


A large majority of Americans (82 percent) report seeing or hearing prescription drug advertisements, and 3 in 10 (28 percent) say they have talked with a doctor about the specific medicine they saw advertised. After talking to a doctor about a drug they saw, 15 percent of the public says the doctor recommended changes in their behavior or lifestyle, 14 percent say the doctor recommended a different prescription drug, 12 percent say they were given the drug they asked about, and 11 percent were instead recommended an over-the-counter option.


About half of the public (51 percent) say they think that prescription drug advertising is mostly a good thing, while 4 in 10 (39 percent) say the opposite. Regardless of whether they think drug advertisements are good or bad, the public seems to find them only moderately informative. Half (50 percent) say drug advertisements do a good or excellent job of telling consumers which condition or disease the drug is designed to treat. Over 4 in 10 say the advertisements do at least a good job telling consumers about the potential benefits (47 percent) and potential side effects they might experience (44 percent). About a quarter (24 percent) say the advertisements do at least a good job of informing consumers of how effective the drug is in treating a specific condition compared to other treatments. Just 11 percent say the ads are good or excellent at informing the public of the typical cost of the drug, while 20 percent say they do a fair job and a majority (65 percent) say they do a poor job.


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Pharma Guy's insight:

Looking more closely at the numbers: Only 3 out of 100 Americans who have seen drug DTC ads get the drug they asked about. About 4 out of 100 get a competing drug. You tell me if DTC advertising is effective or not, based on this information.

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