Pharmaguy's Insights Into Drug Industry News
187.1K views | +30 today
Follow
Pharmaguy's Insights Into Drug Industry News
Pharmaguy curates and provides insights into selected drug industry news and issues.
Curated by Pharma Guy
Your new post is loading...
Your new post is loading...
Scooped by Pharma Guy
Scoop.it!

Isis #Pharma Finally Changes Its Unfortunate Name to Avoid Confusion with Terrorists!

Isis #Pharma Finally Changes Its Unfortunate Name to Avoid Confusion with Terrorists! | Pharmaguy's Insights Into Drug Industry News | Scoop.it

After deliberating for most of the year, Isis Pharmaceuticals Inc said on Friday it would change its name to avoid being confused with the Islamist militant group known as ISIS.

 

The drugmaker – named after the Egyptian protector and healer goddess Isis, who was revered as a protector and healer – has been around for more than a quarter century.

 

The Carlsbad, California-based company’s stock dropped about 4% on the first trading day after the Paris attacks, for which ISIS claimed responsibility.


The biotechnology company said it would be called Ionis Pharmaceuticals Inc from Dec. 22 and also changed its stock exchange ticker symbol to IONS from ISIS .

It’s been an ongoing discussion for most of this year , Chief Business Officer Sarah Boyce told Reuters.

When you talk about the company you want people to immediately think about the incredible work you’re doing to deliver transformational drugs to patients. not as an unfortunate namesake.

Pharma Guy's insight:

Recall I reported this issue back in May, 2015 (read "Hi, This is Amy from ISIS... Pharmaceuticals!" Ya Think You Should Change the Name?; http://sco.lt/6iQQk5 

 

re; Namer change: "It's not something we felt like we needed to do at this point," said Amy Blackley, associate director of corporate communications for Isis Pharmaceuticals.

 

Blackley does admit she's been answering the phone differently.

"It used to be 'Hi, this is Amy from Isis.'" But now she greets callers with a careful, "'Hi, this is Amy from Isis Pharmaceuticals."

 

But Blackley says so far the only people raising questions about the company's name have been members of the media.

 

"What we haven't heard is any concern from the investment community, as well as the physicians and opinion leaders we work with in the drug discovery business," she said.

more...
No comment yet.
Scooped by Pharma Guy
Scoop.it!

"Hi, This is Amy from ISIS... Pharmaceuticals!" Ya Think You Should Change the Name?

"Hi, This is Amy from ISIS... Pharmaceuticals!" Ya Think You Should Change the Name? | Pharmaguy's Insights Into Drug Industry News | Scoop.it

The rise of ISIS has triggered some rebranding efforts among organizations unlucky enough to share a name with the terrorist group. But one Carlsbad-based drug company is holding off on a name change.

 

"It's not something we felt like we needed to do at this point," said Amy Blackley, associate director of corporate communications for Isis Pharmaceuticals.

 

Blackley does admit she's been answering the phone differently.

"It used to be 'Hi, this is Amy from Isis.'" But now she greets callers with a careful, "'Hi, this is Amy from Isis Pharmaceuticals."

 

Isis Pharmaceuticals trades under the unfortunate NASDAQ ticker symbol ISIS. But Blackley says so far the only people raising questions about the company's name have been members of the media.

 

"What we haven't heard is any concern from the investment community, as well as the physicians and opinion leaders we work with in the drug discovery business," she said.

Pharma Guy's insight:

 

Amy, you ignorant xxx! I guess your job doesn't involve caring what consumers and patients think when they hear "ISIS" even if you do add "Pharmaceuticals" after it.

more...
DaisyNuke's comment, February 2, 5:49 PM
Okay when we both have time I need to talk to you about why Bayer Isis is a terrorists