Dear #Pharma: Do You Know Where Your Ads Are? Novo Nordisk Learns That Adwords is Politically Agnostic! | Pharmaguy's Insights Into Drug Industry News | Scoop.it

The forthcoming Trump presidency may have buoyed biopharma stocks, but not all drug makers are happy with the new status quo. 

Diabetes giant Novo Nordisk recently pulled advertising from Breitbart News, the conservative site founded by Stephen Bannon, president-elect Donald Trump’s new chief strategist.

The Danish drug maker joins more than a dozen companies confirming that they’ve withdrawn advertising from Breitbart. 

Many companies are unaware that their ads show up on sites like Breitbart, because they buy into larger ad purveyors — like Google Ads — to market their wares. But AppNexus, one of the largest digital ad services, recently barred Breitbart for hate speech.