Are More Physicians Willing (& Able) to See Pharma Sales Reps? Yes. No. Maybe. | Pharmaguy's Insights Into Drug Industry News | Scoop.it

After years of eschewing these sales teams, the percentage of doctors who refuse to meet with them fell to 19 percent this year from 25 percent in 2014. This according to a CMI/Compas survey of 2,680 physicians.


The Survey also found that 39 percent of doctors are willing to see reps without any restrictions on office visits, up from 36 percent last year.


But before concluding that a sea change has truly occurred, consider that a consulting firm recently released data indicating physicians are less accessible to sales reps than before. After analyzing sales calls reports filed by industry reps, ZS Associates found 47 percent of prescribers are accessible to reps this year, down from 51 percent in 2014 and 55 percent in 2013. ZS tracked data involving interactions involving sales reps and about 348,000 physicians.