Cannes Lions Health 2014: Is pharma advertising so bad it has no big winner? | Pharmaguy's Insights Into Drug Industry News | Scoop.it

Cannes Lions Health 2014 festival was supposed to be the world’s first contest of creativity in healthcare and pharma advertising. Made by advertising agencies and for advertising agencies, Lions Health could not find a grand prix winner in Cannes this year. Does it prove lack of creativity, or rather that the whole concept of advertising in the healthcare industry is wrong?


No grand prix of Cannes Lions Health 2014 was awarded.