"The Night Of" Creator is Sanofi/Regeneron Spokesperson for Atopic Dermatitis Awareness Campaign | Pharmaguy's Insights Into Drug Industry News | Scoop.it

TV writer Peter Moffat has an intimate knowledge of severe atopic dermatitis; he’s lived with it for 50 years. Moffat even wrote the condition into his hit BBC series “Criminal Justice,” which became the hit HBO miniseries “The Night Of.” Both shows feature a lawyer named Stone with noticeable atopic dermatitis on his always-sandaled feet.

 

Now, Moffat has teamed up with Regeneron, Sanofi and the National Eczema Association on an atopic dermatitis disease awareness effort called “Understand AD: A Day in the Life.” The featured “day in the life” short film is one that Moffat wrote, directed and narrated to bring the reality of eczema and atopic dermatitis into clearer view. It follows a young woman with atopic dermatitis and shows how everyday items like a sink, bleach, lotion and even a hairbrush play into her life in ways they don’t for people without the skin condition.

 

“What was great about ‘The Night Of,’ among many things, was the response of the community at large to the story of (John Turturro’s character John Stone’s) disease, which probably for the first time in American television was laid out in all its proper, full story.

 

Sanofi and Regeneron market the treatment Dupixent, approved in March as the first drug to inhibit the IL-4 and IL-13 immune system pathways, and the first new treatment in years for atopic dermatitis.