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Physicians Interactive Gobbles Up Univadis - Both Owned by Merck/MSD

Physicians Interactive Gobbles Up Univadis - Both Owned by Merck/MSD | Digital Disruption in Pharma |

Oct. 21, 2015 – Physicians Interactive® (PI) announced today the launch of its recently acquired Univadis platform, the world’s largest healthcare professional (HCP) network.

Univadis, previously a wholly-owned subsidiary of Merck (known as MSD outside of the U.S. and Canada), has an active membership of more than 3 million HCPs in over 20 languages, across 63 specialties and in more than 90 countries. Univadis provides a comprehensive suite of clinically relevant resources for HCPs, including medical news, conference reports, references, textbooks and online education modules.

The Univadis platform will now operate as part of Physicians Interactive (a wholly-owned subsidiary of Merck, operating independently from branded pharmaceutical and vaccine operations), aligning with the company’s suite of HCP-facing properties to deliver a seamless engagement experience – both for HCP members seeking credible medical content and for the life sciences companies, payors, and providers who leverage these digital properties to drive education and awareness of new medical and digital innovations aimed at improving health outcomes.

“Adding Univadis to the Physicians Interactive brand underscores our mission to advance health engagement across the entire spectrum, as well as across the globe,” said Donato Tramuto, Chairman and CEO of Physicians Interactive. “There is a transformation underway in healthcare, one that requires a fresh, integrated approach grounded in proven digital strategies. With the expanded reach and rich medical content this acquisition offers, we are even better positioned to provide the end-to-end solutions our commercial partners need to deeply engage healthcare professionals – resulting in greater awareness and better health outcomes.”

This acquisition also positions PI as a global digital partner for its clients looking to further engage health care professionals through digital channels – offering centrally managed, multinational campaigns featuring localized content. Today these international markets include France, Spain, Italy, the United Kingdom and the United States; continued expansion into dozens of markets around the world is planned over the next three years.

Pharma Guy's insight:

What is/was Univadis? Listen to this Pharma Marketing Talk podcast: - A conversation with Shona L. Davies, Global Communications & Programme Leader, Associate Director, Merck Customer Centricity, Merck & Co Inc., about Univadis, a leading and exclusive online service from Merck/MSD that delivers customer-centric content and high quality medical information to healthcare professionals.

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