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The top 10 patient groups most likely to use their smartphones to find health information

The top 10 patient groups most likely to use their smartphones to find health information | Pharmaceutical Marketing Excellence | Scoop.it

The 2013 Cybercitizen Health US Study conducted byManhattan Research, a pharmaceutical and healthcare market research firm, helps healthcare marketers understand how patients and caregivers use their smartphones to find health information.

 

The study surveyed 8,600 adults in the US.

 

It estimates that 95 million Americans, up 25% from last year, used their smartphones to find health information. Adoption of mobile solutions varied among patient groups.

 

The study ranked the top ten patient groups that reported using mobile health solutions:

 

Cystic fibrosisGrowth hormone deficiencyAcneADD/ADHDHepatitis CMigraineCrohn’s diseaseChronic kidney diseaseGeneralized anxiety disorderBipolar disorder

 

The prominence of chronic conditions on the list was expected, though the absence of conditions such as diabetes, asthma and sleep disorders was surprising. In its summary of the study, Manhattan Research states that “while adoption of mobile health apps from pharma companies is so far low, they are strongly influential for those users” and also indicate the importance of pharmaceutical websites optimized for mobile viewing.

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Pere Florensa's curator insight, November 25, 2013 10:02 AM

Coincido totalmente con la reflexión que añade Andrew Spong al final del artículo:

No aparecen enfermedades como la Diabetes, artritis reumatoide, cancer de mama, de pulmón a pesar de que  otras fuentes de información nos demuestran que generan gran cantidad de búsquedas.

¿El hecho de que el articulo hable de móviles exclusivamente las excluye?

 

Michael Seres's curator insight, November 25, 2013 10:49 AM

Suprised buy delighted that #crohns makes it to the top 10. never understimate value of peer 2 peer

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Is a Mobile App a good investment for your brand ? FDA guidance - infographic

Is a Mobile App a good investment for your brand ? FDA guidance - infographic | Pharmaceutical Marketing Excellence | Scoop.it
Is a mobile app a good investment for a brand? Our decision tree provides a road map for considering the most important questions, and ensuring that all of the important issues are addressed.

Via Olivier Delannoy
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The top 10 patient groups most likely to use their smartphones to find health information

The top 10 patient groups most likely to use their smartphones to find health information | Pharmaceutical Marketing Excellence | Scoop.it

The 2013 Cybercitizen Health US Study conducted byManhattan Research, a pharmaceutical and healthcare market research firm, helps healthcare marketers understand how patients and caregivers use their smartphones to find health information.

 

The study surveyed 8,600 adults in the US.

 

It estimates that 95 million Americans, up 25% from last year, used their smartphones to find health information. Adoption of mobile solutions varied among patient groups.

 

The study ranked the top ten patient groups that reported using mobile health solutions:

 

Cystic fibrosisGrowth hormone deficiencyAcneADD/ADHDHepatitis CMigraineCrohn’s diseaseChronic kidney diseaseGeneralized anxiety disorderBipolar disorder

 

The prominence of chronic conditions on the list was expected, though the absence of conditions such as diabetes, asthma and sleep disorders was surprising. In its summary of the study, Manhattan Research states that “while adoption of mobile health apps from pharma companies is so far low, they are strongly influential for those users” and also indicate the importance of pharmaceutical websites optimized for mobile viewing.

more...
Pere Florensa's curator insight, November 25, 2013 10:02 AM

Coincido totalmente con la reflexión que añade Andrew Spong al final del artículo:

No aparecen enfermedades como la Diabetes, artritis reumatoide, cancer de mama, de pulmón a pesar de que  otras fuentes de información nos demuestran que generan gran cantidad de búsquedas.

¿El hecho de que el articulo hable de móviles exclusivamente las excluye?

 

Michael Seres's curator insight, November 25, 2013 10:49 AM

Suprised buy delighted that #crohns makes it to the top 10. never understimate value of peer 2 peer

Rescooped by PM Society from Digital marketing pharma
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Bridging the Gap Between Brand Marketing and Physicians’ Interests

Pharmaceutical marketing can be viewed as an exchange. The marketer provides physicians with useful information. In return, physicians offer their time—the time it takes to receive that information. If all works according to the marketing plan—this exchange serves both parties well. Marketers succeed in their mission to promote product use, and doctors are rewarded with knowledge that helps improve the quality of care they deliver.


Via Olivier Delannoy
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24 Outstanding Statistics on How Social Media has Impacted Health Care

24 Outstanding Statistics on How Social Media has Impacted Health Care | Pharmaceutical Marketing Excellence | Scoop.it
Communication has been disrupted through social media but how has the health care industry faired? Dive into an analysis of 24 statistics on the subject.

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Cathy's curator insight, November 24, 2013 3:47 AM

Social media does great changes in XXI

Dr Martin Wale's curator insight, December 3, 2013 6:08 AM

American perspective, but some interesting stuff.