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Scoop.it!
Is there a collective denial within the pharmaceutical industry that digital marketing is a 'nice to have' not a 'need to have' in your pharma marketing strategy? If you've struggled to get buy-in for multichannel campaigns, here's some facts to help you. Via Julie O'Donnell 
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Scoop.it!
Pharma gets social Novartis has content, but no engagement - Articles In his latest article, Daniel Ghinn takes a look at Novartis' social media channels and questions whether there is a missed opportunity for the pharma company as it is not using... Via Olivier Delannoy
eMedToday's insight:
Summary statement
"For Novartis, the message is highly controlled. If in the past, pharma communication was a one-way dialogue via glossy brochures with little opportunity for stakeholders to respond, the digital age of healthcare engagement appears to have bypassed Novartis, at least as far as its corporate communications activities go"
Pharma need to enter the patient engagement. One recent quote
" Patient Engagement is the Bigest BlockBuster Drug of the Century"
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