Pharma Strategic
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Pharma Strategic
Pharma Strategic
helping healthcare stakeholders deliver innovative outcomes
Curated by Sven Awege
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Development and Testing of a Multidimensional iPhone Pain Assessment Application for Adolescents with Cancer

Development and Testing of a Multidimensional iPhone Pain Assessment Application for Adolescents with Cancer | Pharma Strategic | Scoop.it
Development and Testing of a Multidimensional iPhone Pain Assessment Application for Adolescents with Cancer
Sven Awege's insight:

Objective: Our (their) objective was to design, develop, and test the usability, feasibility, compliance, and satisfaction of a game-based smartphone pain assessment tool for adolescents with cancer.

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How to Leverage the Marketing Power of Social Media and Mobile – Case Study

How to Leverage the Marketing Power of Social Media and Mobile – Case Study | Pharma Strategic | Scoop.it

The Football Club Goes Digital.....

Key Insights

So what can we takeaway from this case study?

 Providing unique free content can create other revenues opportunities for creative marketers. While this approach requires a longer-term investment, a large database can provide greater returns than a small database.More than just acquiring a database, purposeful curation of data and analytical insights is key to delivering timely, relevant and targeted messaging.A loyal supporter is not necessarily a profitable customer. The key challenge is converting loyalty into revenue. Deployment of the flash sales prototype enabled experimentation in finding the balance of hooks (value) and triggers (relevant purchasing opportunities) to encourage ongoing participation, while driving revenues for the club.
Sven Awege's insight:

Great article that ties together social media and mobile. This multichannel insight can definately be leveraged by pharma marketing teams to deliver ROI. The road ahead is definately more complex, taken the highly regulated nature, and clearly lower budgets (at least over here in Europe) compared with Football clubs, but that makes the success even more delicious!

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Boehringer partners with PatientsLikeMe on rare disease community - PMLiVE

Boehringer partners with PatientsLikeMe on rare disease community - PMLiVE | Pharma Strategic | Scoop.it

Boehringer Ingelheim is collaborating with the online patient community PatientsLikeMe on the rare lung condition idiopathic pulmonary fibrosis (IPF).

The partnership, announced to coincide with last week's Rare Diseases Day, will see Boehringer help enhance PatientsLikeMe's existing IPF community.

This will take the form of providing what PatientsLikeMe says will be a “customised experience” for its users that will allow them monitor their health and progress over time and connect with others to learn more about the condition.

PatientsLikeMe co-founder and president Ben Heywood said: “We are excited to partner with Boehringer Ingelheim, a leading pharmaceutical company, to support this patient initiative.


Via Dinesh Chindarkar
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Dinesh Chindarkar's curator insight, March 4, 2013 6:28 AM

With patient-centricity becoming the new key, such initiatives will change the way healthcare partnerships can bring out healthy outcomes!

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By Helping Big Pharma Better Understand Your Local Doctor, Medikly May Just Be Tapping Into A Goldmine | TechCrunch

By Helping Big Pharma Better Understand Your Local Doctor, Medikly May Just Be Tapping Into A Goldmine | TechCrunch | Pharma Strategic | Scoop.it
Medikly, a startup that aims to help pharmaceutical companies reach and better understand physicians, announced today that it has raised $1.2 million in series A financing from Easton Capital.
Sven Awege's insight:

There is a huge potential with this solution for Pharma marketers, but if they are not quick this solution will get swallowed up by the agencies/consultancies and be white-labelled.

Pity though, as from what I know (my disclaimer here: Medikly is a customer of mine) that will add an additional layer, taking the marketer further away from where s/he wants to be - on the cutting edge of capturing customer insights!

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iTrend LLC's comment, February 27, 2013 5:31 PM
Completely agree,Sven.
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Industrie pharmaceutique : les visiteurs médicaux sont-ils condamnés ?

Industrie pharmaceutique : les visiteurs médicaux sont-ils condamnés ? | Pharma Strategic | Scoop.it
Pour mieux comprendre l'univers de la pharma et de la santé
Sven Awege's insight:

Another excellent article by Jean-Jacques Cristofari, clearly articulating the sales rep paradigm in France and where it's role is heading. Similar trends have already appeared in other European countries, and will no doubt follow through to the others too over time.

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How can health tech get beyond early adopters to reduce care disparities among the masses?

How can health tech get beyond early adopters to reduce care disparities among the masses? | Pharma Strategic | Scoop.it
Health tech entrepreneurs and a report released this week look at ways to bridge knowledge and behavior gaps in health technology.

Via Alex Butler
Sven Awege's insight:

Social media and HIT combined can bring the behavioral changes, but as usual it will take time, more time than the pioneers expect.

The good thing is that it will definately happen, and will democratise health along the way.... slowly!

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Murray McKercher's curator insight, February 24, 2013 1:14 PM

Good report...

Alex Butler's comment, February 25, 2013 2:08 PM
I agree it will take time Sven, the interesting thing for me is that we have moved so quickly already. In a short space of time we have gone through the the democratization of information, into the even more powerful connectivity to each other and are coming out of the other side looking at big data and artificial intelligence shaping personal health management on a scale unimaginable 15 years ago. Technology becomes revolutionary though when it is no longer exciting but mundane and ubiquitous.
Denise Silber's curator insight, February 26, 2013 6:29 PM

This is the fundamental question

 
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Pentagon Wants Smartphone Biometric Scanning Tool

Pentagon Wants Smartphone Biometric Scanning Tool | Pharma Strategic | Scoop.it
The Pentagon has inked a deal with tech company AOptix to develop a tool to turn a smartphone into a device that can scan eyes, faces, thumbs and voices.
Sven Awege's insight:

Hey, when this gets to market there's probably going to be huge potential uses elsewhere. Imagine validating doctors identities this way at a distance before they log into password protected sites!

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Phone detection of Parkinson’s approaches 99 % accuracy

Phone detection of Parkinson’s approaches 99 % accuracy | Pharma Strategic | Scoop.it

A British mathematician is applying “big data” algorithms to detect Parkinson’s disease from voice recordings and now claims accuracy up to 99 percent.

“We also know how to predict the severity of symptoms to within a few percentage points of clinical judgment,” Max Little, a mathematician on the faculty of Aston University in Birmingham, England, and a visiting researcher at both the Massachusetts Institute of Technology and Oxford University, wrote Friday in the Huffington Post’s TED Weekends column. He gave a TED talk in Edinburgh, Scotland, last June.

The technology has the potential to make drastic cuts to the time and cost of diagnosing Parkinson’s, a neurological disease that manifests itself not only through the telltale physical tremors but through changes in speech patterns, among half a dozen other typical symptoms.


Via Dinesh Chindarkar
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Mobile phones may make us healthier, research suggests

Mobile phones may make us healthier, research suggests | Pharma Strategic | Scoop.it
(Phys.org)—More than 6 billion people worldwide (including almost 400 million in the United States) now carry mobile phones, which could be used to enhance mental and physical health, a Cornell researcher proposes.

Phones can give owners important information about their environment, offer advice and reminders to encourage healthy behavior and supply mountains of data to researchers, said Deborah Estrin, professor of computer science at Cornell NYC Tech in New York City. Estrin outlined her vision for "mobile health" in the presentation "Transforming Health Care Through Mobile Platforms," part of the symposium Smart Phones, Smart Devices, Social Networks, and Smart Health Care, Feb. 16, at the 2013 Annual Meeting of the American Association for the Advancement of Science in Boston. The symposium, chaired by Google vice president Vinton Cerf, explored how emerging "net-centric societies" will transform the health care landscape. "We can leverage the power and ubiquity of mobile and cloud technologies to assist individuals, clinicians and researchers in monitoring and managing symptoms, side effects and treatment outside the clinical setting; and to address the lifestyle factors that can bring on or exacerbate health conditions," Estrin said.

Read more at: http://phys.org/news/2013-02-mobile-healthier.html#Phones can give owners important information about their environment, offer advice and reminders to encourage healthy behavior and supply mountains of data to researchers, said Deborah Estrin, professor of computer science at Cornell NYC Tech in New York City. Estrin outlined her vision for "mobile health" in the presentation "Transforming Health Care Through Mobile Platforms," part of the symposium Smart Phones, Smart Devices, Social Networks, and Smart Health Care, Feb. 16, at the 2013 Annual Meeting of the American Association for the Advancement of Science in Boston. The symposium, chaired by Google vice president Vinton Cerf, explored how emerging "net-centric societies" will transform the health care landscape. "We can leverage the power and ubiquity of mobile and cloud technologies to assist individuals, clinicians and researchers in monitoring and managing symptoms, side effects and treatment outside the clinical setting; and to address the lifestyle factors that can bring on or exacerbate health conditions," Estrin said.

Read more at: http://phys.org/news/2013-02-mobile-healthier.html#jCpPhones can give owners important information about their environment, offer advice and reminders to encourage healthy behavior and supply mountains of data to researchers, said Deborah Estrin, professor of computer science at Cornell NYC Tech in New York City. Estrin outlined her vision for "mobile health" in the presentation "Transforming Health Care Through Mobile Platforms," part of the symposium Smart Phones, Smart Devices, Social Networks, and Smart Health Care, Feb. 16, at the 2013 Annual Meeting of the American Association for the Advancement of Science in Boston. The symposium, chaired by Google vice president Vinton Cerf, explored how emerging "net-centric societies" will transform the health care landscape. "We can leverage the power and ubiquity of mobile and cloud technologies to assist individuals, clinicians and researchers in monitoring and managing symptoms, side effects and treatment outside the clinical setting; and to address the lifestyle factors that can bring on or exacerbate health conditions," Estrin said.

Read more at: http://phys.org/news/2013-02-mobile-healthier.html#jCp


Via Dinesh Chindarkar
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Facebook Will Come Clean(er) About Its Retargeted Ads

Facebook Will Come Clean(er) About Its Retargeted Ads | Pharma Strategic | Scoop.it
Just like the rest of the Web, Facebook serves some of its ads using your surfing history to target you. And just like the rest of the Web, Facebook will now tell you about that -- if you look carefully.
Sven Awege's insight:

I seriously wonder how alert Pharma marketers are to these subtilities. There are implications!

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NOVARTIS CEO: Big Pharma Has To Move Beyond Just 'Selling The Pill'

NOVARTIS CEO: Big Pharma Has To Move Beyond Just 'Selling The Pill' | Pharma Strategic | Scoop.it

Joseph Jimenez  had previously worked in consumer goods. 

He discusses how he's attempting to change the company in a Q&A with the Wall Street Journal. Some of it's your standard material about writing fewer power points and spending more time with customers, but he also gives an interesting example of how the industry can and must change in an age of budget crises: 

I also started to shift our business away from a transactional model that was focused on physically selling the drugs to delivering an outcome-based approach to add value beyond just the pill. I really believe that in the future, companies like Novartis are going to be paid on patient outcomes as opposed to selling the pill.


Via Dinesh Chindarkar
Sven Awege's insight:

This is wonderful news for alternative channels like social media. Think about it, there are already millions of patients using Novartis products, each with their own experience, and thoughts of how they could be better services. Social Media listening has been around for a while now, but we can take it to another level.

Think upstream!

Today we're focusing on social media for sales and marketing (does that sound clever?), with a few stints into Medical (primarily MedEd, and some crowd-sourcing for clinical studies).

Why not take it a step further - into the R&D chain? Not only this could revolutionize our services of tomorrow, it could help us better design clinical studies so that we are smarter about setting primary and secondary end-points.

Past experience in sales has demonstrated that if you get your trial set-up wrong it's like trying to sell ice to eskimos!

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Dinesh Chindarkar's comment, February 12, 2013 9:24 AM
Very true Swen - Myopic views are currently dominant but the larger picture is slowly evolving! Thanks for the comments
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2013 Digital Health Communications Predictions

2013 Digital Health Communications Predictions | Pharma Strategic | Scoop.it
Thank you to Beth Bengtson for contributing this post. 
How will digital health communications change this year? Certainly there’s work to be done on this front.

Via Ricard Robledo, Lionel Reichardt / le Pharmageek
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Watson now officially fighting cancer, from the cloud

Watson now officially fighting cancer, from the cloud | Pharma Strategic | Scoop.it
IBM is turning Watson loose on lung cancer, offering up a cloud-based service designed to let doctors from around the country find the best-possible treatments for their patients.

Via Alex Butler
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Brian Shields's curator insight, February 9, 2013 12:07 PM

Very exciting to see the leaders in tech partner with the leaders in cancer care.  I believe the next revolution in medicine will be driven by technology and the front line health care and research institutes.


Aggregating and utilizing data intelligently will help clinicians and reseachers better provide care to the community.  The lines between research trials and the standards of care may gradually blur as new technology driven treatment strategies emerge.

Laurent FLOURET's curator insight, August 20, 2014 5:32 AM

"Sloan-Kettering is also training Watson on 1,500 real-world lung cancer cases, helping it to decipher physician notes and learn from the hospital’s expertise in treating cancer."

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Kentucky primary care provider launches MeVisit after two-year study | mobihealthnews

Kentucky primary care provider launches MeVisit after two-year study | mobihealthnews | Pharma Strategic | Scoop.it

The Glasgow, Kentucky-based primary care doctor discussed how offering his patients online visits and consultations over the phone has helped him mitigate the primary care provider shortage in his area — and how a simple setup like that could help primary care providers meet increasing demands around the country — while cutting costs.

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Social Media and SEO - Do Search Engines Still Deliver a Punch?

Social Media and SEO - Do Search Engines Still Deliver a Punch? | Pharma Strategic | Scoop.it
Social Media or SEO? Which one of the two plays a more important role in your strategy. (http://t.co/ej7NE5lISZ)
Sven Awege's insight:

Excellent short article to help pass the message to our Pharma Marketers. It's not just about SEO - Social Media has its role to play too, especially if you're not one of the top 3 to 5 sites in natural search (which is very often the case for pharma disease awareness sites).

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Matthieu BOYER's comment, March 7, 2013 2:28 PM
Very good article Sven, thanks for sharing. Social is now a part of SEO to me and there is no competition between the two of them! However, it's true that pharma is still struggling... I think there is still a lot of work to do in improving SEO for pharma, and through social -if possible...!
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What Is The ROI On Social Media Marketing – Probably Not What You Think!

What Is The ROI On Social Media Marketing – Probably Not What You Think! | Pharma Strategic | Scoop.it
So a couple of years ago, selling social media marketing was an uphill slog. Our business owners were amazed that anyone would consider messing around on Facebook or Twitter as actual marketing.
Sven Awege's insight:

Interesting article about ROI on Social Media Marketing from other industries. Pharma marketers can use this too - sound principles.

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PatientsLikeMe lands $1.9M | Healthcare IT News

PatientsLikeMe lands $1.9M | Healthcare IT News | Pharma Strategic | Scoop.it

Patient network to create open research platform

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European digital healthcare trends 2013

At the start of each year our US colleagues take a look at the key trends in the digital landscape and the opportunities they present in healthcare. For 2013,
Sven Awege's insight:

Very nice presentation for us Europeans. Most concepts are already out there and well discussed. Nice to have this presentation to bring some of that together in a good read. useful couple of slides for helping senior management wake up to digital as part of Multichannel in Pharma.

Thanks Inventiv Health. Click to view presentation.

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Rowan Norrie's curator insight, February 27, 2013 3:36 AM

Great overview of the key digital trends emerging this year.

Dan Baxter's curator insight, April 18, 2013 5:54 PM

Great roundup, fav quote.....

 

'tell stories, be relevant'

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Social Media Digest n°8: retour sur l'actualité de Janvier 2013

Quelles sont les grandes tendances ? Quels réseaux surveiller pour être par la suite les premiers à investir les réseaux de demain ? Quels sont les nouveaux
Sven Awege's insight:

Media ventilo once again providing us a great service. Here are the latest updates on Social Media platforms for January 2013.

Big thanks Media ventilo.

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Pharma is going to have to become a tech company

Pharma is going to have to become a tech company | Pharma Strategic | Scoop.it

If the new about an Apple iWatch turns out to be reality healthcare marketers had better be ready because the healthcare applications are endless for device like this.   Imagine a watch reminding you to take your medicine or working with another medical device to record things like blood pressure and glucose levels.  It’s not that hard to imagine and it really opens the door to empower patients to take more control of their healthcare.

Just when you thought you had a handle on DTC marketing something new comes along ! Well get used to it.  The rise of devices to track a patients wellness, like Fitbit, are a clear indication that there is a market for devices that help patients monitor their health.  The challenge for healthcare marketers is going to be to start thinking like a technology company and stop thinking of healthcare  in past terms.

Of course the other issue is where is the FDA going to come down on the development and implementation of apps for an iWatch  and what is considered promotional versus value added for patients ?  Then there is the connectivity to bluetooth enabled medical devices and home PC’s.  Will the data be secure and will patients have the ability to transmit the data to their doctors ?


Via Dinesh Chindarkar
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Apple launches dedicated ‘Apps for Healthcare Professionals’ collection

Apple launches dedicated ‘Apps for Healthcare Professionals’ collection | Pharma Strategic | Scoop.it

One of the updates to the Apple App Store recently is the inclusion of a specific collection entitled, “Apps for healthcare professionals”.

This collection can be found within the ‘Medical Category’.

 

It is a useful starting point for physicians with new mobile devices looking for relevant apps.

 

The collection is further subdivided into:Reference Apps, Medical Education Apps, EMR & Patient Monitoring Apps, Nursing Apps, Imaging Apps, Patient Education Apps andPersonal Care Apps.


Via Andrew Spong, Dominique Godefroy, Lionel Reichardt / le Pharmageek, Dinesh Chindarkar
Sven Awege's insight:

Pharma needs to wake up here. New players such as Apple and Android who have not traditionally been the key go-through platforms for us are now serious contenders.

We need to be on the boat, and help mould our future. Standing by and watching can not be a good thing. The journey is what it's about - learning on the way, changing direction when necessary, but understanding why. That knowledge can not be gained on the side-lines.

I can think of several scenarios where Pharma can be part of the scene as a partner/stakeholder! Can't you?

 

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Vincenzo Storti's curator insight, February 20, 2013 9:25 AM

La interessante collezione di APP per healthcare, proposta sul APP STORE.

Dan Baxter's curator insight, February 20, 2013 5:17 PM

Interesting that the approval or otherwise by regulatory bodies is not acknowledged

Ruth Eckenstein's curator insight, May 8, 2013 4:33 PM

There are many new and exciting tools for the modern nursing education classroom and clinicals.  The students and today's nurse must have information at their finger tips. These tools allow the nurse to get information as needed and rapidly. 

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Une évolution dans la communication digitale des institutionnels de santé

Une évolution dans la communication digitale des institutionnels de santé | Pharma Strategic | Scoop.it
Au sein de précédents articles consacrés à l’utilisation de Facebook  et de manière plus générale, à l’utilisation des réseaux sociaux et applis mobiles pour des campagnes de prévention santé, je m...
Sven Awege's insight:

As a brand, one of the first things you need to look at when mapping out your own strategy is the current environment. You need to understand what is out there, who are the players, how do they stack up, and what is the actual use to the end consumer (patient!).

Fabrice (as usual) has done alot of the leg-work for us for France with this article capturing a snapshot of institutional digital initiatives.

This is a great starting point that already should be getting your strategic positioning minds vibrating!

Many thanks Fabrice.

 

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eClinicalWorks to spend $25M on patient engagement, including new app | mobihealthnews

eClinicalWorks to spend $25M on patient engagement, including new app | mobihealthnews | Pharma Strategic | Scoop.it
Sven Awege's insight:

I just love the comment by Kel Mohror :-)

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Mobile Healthcare and The Super Physician Infographic

Mobile Healthcare and The Super Physician Infographic | Pharma Strategic | Scoop.it
Mobile healthcare and the super physician infographic visualization created by ZoomRx explores the rise of mobile healthcare in the clinical setting.

Via Pharmacomptoir / Corinne Thuderoz, Lionel Reichardt / le Pharmageek
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CSC_Should_Healthcare_Organizations_Use_Social_Media_A_Global_Update.pdf


Via Marie Ennis-O'Connor, Olivier Delannoy
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Marie Ennis-O'Connor's comment, February 11, 2013 9:43 AM
Looking forward to reading this report