Pharma Marketing
1.9K views | +0 today
Follow
 
Scooped by Matt Coleman
onto Pharma Marketing
Scoop.it!

Abbott Goes Beyond House of Brands, Boosts Parent Company Marketing

Abbott Goes Beyond House of Brands, Boosts Parent Company Marketing | Pharma Marketing | Scoop.it
Abbott Laboratories has begun a marketing campaign designed to do something drug and medical device makers have typically been loath to do: remind people of the parent companies behind the treatments they take.
more...
No comment yet.
Pharma Marketing
Your new post is loading...
Your new post is loading...
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know: Wednesday, March 23, 2016

Five things for pharma marketers to know: Wednesday, March 23, 2016 | Pharma Marketing | Scoop.it
Propeller Health partners with Boehringer Ingelheim; judge votes in favor of Merck in HCV patent dispute; the FDA approves Eli Lilly's Taltz
more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Tuesday, January 19, 2016

Five things for pharma marketers to know Tuesday, January 19, 2016 | Pharma Marketing | Scoop.it

1. The threat of the government putting into place price controls on drug prices also can lead drugmakers to moderate those prices. A study found this occu

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Thursday, January 14, 2016

Five things for pharma marketers to know Thursday, January 14, 2016 | Pharma Marketing | Scoop.it

Valeant is "uncertain" when CEO will return; Bayer hires Razorfish and iCrossing for digital; more drugmakers that sell hemophilia drugs are hiring patients

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Tuesday, January 12, 2016

Five things for pharma marketers to know Tuesday, January 12, 2016 | Pharma Marketing | Scoop.it

HCPs sound off on CMS opioid proposal; Senate committee to decide if Califf gets FDA commissioner nod; Celgene names new CEO

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Monday, January 11, 2016

Shire buys Baxalta, creates world's largest rare-disease drugmaker; Drug prices continue to climb; Immunotherapy coalition is formed
more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Friday, January 8, 2016

Five things for pharma marketers to know Friday, January 8, 2016 | Pharma Marketing | Scoop.it
GSK will stop using outside doctors to promote its drugs; Roche will file its immuno-oncology drug for approval; Mylan inks deal to develop six biosimilars
more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Wednesday, January 6, 2016

Five things for pharma marketers to know Wednesday, January 6, 2016 | Pharma Marketing | Scoop.it

Lilly's Jardiance starting to gain market share; Merck "raring" to make acquisitions; Sanofi said it will stop marketing Afrezza

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

What pharma companies and agencies can learn from Amazon - Medical Marketing and Media

What pharma companies and agencies can learn from Amazon - Medical Marketing and Media | Pharma Marketing | Scoop.it

What pharma companies and agencies can learn from Amazon - Medical Marketing and Media #marketing https://t.co/XMobdmD8mK

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Pharma Marketing Blog: Pharmaguy's 2016 New Year's Resolutions for the Pharma Industry

Pharma Marketing Blog: Pharmaguy's 2016 New Year's Resolutions for the Pharma Industry | Pharma Marketing | Scoop.it

2015 is coming to an end, thankfully. It's not been an especially good year considering that the media and politicians have found a face for evil pharma and rising drug prices: Martin Shkreli!

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Tuesday, January 5, 2016

Five things for pharma marketers to know Tuesday, January 5, 2016 | Pharma Marketing | Scoop.it

Gilead's hep-C combo gets a priority review; Baxalta licences experimental cancer drugs; Novartis proposes to settle class-action lawsuit

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Friday, December 18, 2015

Five things for pharma marketers to know Friday, December 18, 2015 | Pharma Marketing | Scoop.it

GlaxoSmithKline buys Bristol-Myers Squibb's research assets; Gilead Sciences makes large stake in experimental rheumatoid arthritis drug; Avandia's REMS program ends

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Monday, December 28, 2015

Five things for pharma marketers to know Monday, December 28, 2015 | Pharma Marketing | Scoop.it

1. Valeant CEO J. Michael Pearson is taking a medical leave of absence. Pearson was hospitalized last week for severe pneumonia. An executive committee wil

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Tuesday, December 29, 2015

Five things for pharma marketers to know Tuesday, December 29, 2015 | Pharma Marketing | Scoop.it

Generic-drug approval backlog criticized; KaloBios board members step down; Sovaldi costs as little as $4 in India

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Wednesday, January 20, 2016

Five things for pharma marketers to know Wednesday, January 20, 2016 | Pharma Marketing | Scoop.it

Part of drugmakers' sales growth stems from price increases; AbbVie's Venetoclax gets second Breakthrough designation; two states in India stop Avastin sales

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Friday, January 15, 2016

Five things for pharma marketers to know Friday, January 15, 2016 | Pharma Marketing | Scoop.it

The FDA declines to approve two drugs for Duchenne muscular dystrophy; government watchdog questions FDA's post-market drug tracking; WebMD denies acquisition talks

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Wednesday, January 13, 2016

Five things for pharma marketers to know Wednesday, January 13, 2016 | Pharma Marketing | Scoop.it

Biden to lead "mooshot" to cure cancer; Pfizer/Allergan merger will create "best pipeline in the industry," CEO says; American Medical Association invests in health tech startup

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Monday, January 11, 2016

Shire buys Baxalta, creates world's largest rare-disease drugmaker; Drug prices continue to climb; Immunotherapy coalition is formed

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Thursday, January 7, 2016

Five things for pharma marketers to know Thursday, January 7, 2016 | Pharma Marketing | Scoop.it
Fitbit launched its smartwatch, the Fitbit Blaze, this week at CES.



1. A lawsuit was filed against FitBit's over allegations that its heart-monitoring d
more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know: Wednesday, January 6, 2016 - PharmaLeaders.com

Five things for pharma marketers to know: Wednesday, January 6, 2016 - PharmaLeaders.com | Pharma Marketing | Scoop.it

This post was originally published on this site Sanofi spent $3.75 million on advertising for Afrezza in the third quarter of 2015 yet the therapy only brought in about $2 million in revenue.

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

5 Things Pharma Companies Must Know About Social Media Marketing - Docplexus Insights

5 Things Pharma Companies Must Know About Social Media Marketing - Docplexus Insights | Pharma Marketing | Scoop.it

Social media have become the strongest medium of generating information, raising awareness and building networks in all areas of life.

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

The key digital metrics for any pharma marketer

The key digital metrics for any pharma marketer | Pharma Marketing | Scoop.it

KEY TAKEAWAY: You can spend a lot of time diving into website metrics, but there are key metrics which you should concentrate on to ensure your website is providing value for patients and the brand…...

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

The Top 10 Trends for Pharma Marketers in 2016

The Top 10 Trends for Pharma Marketers in 2016 | Pharma Marketing | Scoop.it

We believe these are those issues - the macro-trends that will directly affect pharma in 2016. Here, we describe them, we dissect them, and we break them down into what they mean to you, the pharma marketer.

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Monday, January 4, 2016

Five things for pharma marketers to know Monday, January 4, 2016 | Pharma Marketing | Scoop.it

The FDA approved 45 new drugs in 2015; Baxalta signs immuno-oncology deal; pharma M&A activity may slow this year

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Monday, December 21, 2015

Five things for pharma marketers to know Monday, December 21, 2015 | Pharma Marketing | Scoop.it

Shkreli resigns from Turing; Keytruda approved as first-line melanoma treatment; drugmakers seek to fend off California pricing ballot initiative

more...
No comment yet.
Scooped by Matt Coleman
Scoop.it!

Five things for pharma marketers to know Wednesday, December 23, 2015

Five things for pharma marketers to know Wednesday, December 23, 2015 | Pharma Marketing | Scoop.it

An FDA approval of an older version of a drug may mean higher prices: Clinton calls for Alzheimer's funding; the FDA approves AstraZeneca's gout drug

more...
No comment yet.