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The Art of Storytelling in Business

The Art of Storytelling in Business | Pharma Market | Scoop.it

Via massimo facchinetti, Ally Greer
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Jenifer Rettler's curator insight, July 2, 2013 1:10 PM

Good stories increase engagement and boost learning.  Have you tried adding sensory components to your stories? 

Manish Puranik's curator insight, July 22, 2013 11:57 PM

The best way to convey your point across effectively is telling a story… as long as all the characters and particulars in it are authentic…!

Lyndsay Rees-Jones's curator insight, August 2, 2013 7:49 AM

Useful tips for using storytelling in businesses - why narrative helps us to make sense of the world.

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The Fish Firm Blog: 7 Steps to Social Business Development

The Fish Firm Blog: 7 Steps to Social Business Development | Pharma Market | Scoop.it

The Social Revolution has created new and different consumer behaviors that are drastically different than the traditional business consumer relationship.
 
Knowing how to capture the unique paths of your social audience and then interact with and respond to them effectively is critical in today's market to generate new leads and maintain creditability among consumers.
 
Here are seven steps that you can take toward Social Business Development for your business!


Via The Fish Firm II
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Denyse Drummond-Dunn's curator insight, June 2, 2013 10:44 AM

How to Follow your customers wherever they may go - on social media

Jim Pirrie's curator insight, June 10, 2013 1:37 PM

Useful seven-step model for helping to plan your social media strategy.

EZIA's curator insight, August 11, 2013 10:11 PM

Great article - check it out.

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25 phrases to guide you to greatness in public speaking

25 cardinal phrases to power your public speaking skills!

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Brian Buchmann's curator insight, June 16, 2013 1:03 PM

I like it

MAB 1 Online Marketing's curator insight, June 17, 2013 1:17 AM

anyone with difficulty with public speaking maybe this will help!

Elsie Barone's curator insight, June 21, 2013 10:03 AM

Good

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Nike takes gamification to the next level with NikeFuel Missions

Nike takes gamification to the next level with NikeFuel Missions | Pharma Market | Scoop.it

Nike have taken the next step in getting people to use Nike+ FuelBands by making their everyday activities part of an online game.

Since the FuelBand was released this time last year, to great fanfare, they have been adding new features to keep consumers hooked.  The gamifying of everyday activities is something that has been around us for a couple of years and been done with varying degrees of success. 


Via Dinesh Chindarkar
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Creation Pinpoint. Social media monitoring tool for studying healthcare professional conversations.

Creation Pinpoint (http://creationpinpoint.com) is the world's only social media monitoring tool dedicated to studying conversations taking place between healthcare professionals.

It is used by pharmaceutical brand managers to
• Find doctors talking about specific therapy areas or products via Twitter, blogs and forums
• Discover who they are influencing and how
• Inform their marketing and rep activity

Creation Pinpoint lets you
• Track doctors' social media conversations about your therapy area or brand
• Receive email alerts when healthcare professionals mention your therapy area or brand
•Review historic trends

 


Via Dinesh Chindarkar
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Sven Awege's curator insight, January 16, 2013 4:18 AM

These types of tools will have great traction over time, once the Pharma maketers have a bit of time to actually think!

 

Have to point out though that the solution mentioned above is not the only one. Another great solution, which seems goes quite a bit further, is Medikly (www.medikly.com).

 

Rollout of these types of solutions will be faster in the US, Japan (& possibly BRIC countries) than in Europe due to the complexity of Privacy across the zone. Pricing will also need to be adjusted for smaller fragmented markets (a price ticket that works for the US might not work from France! - you see, size does matter after all ;-)

Marie Ennis-O'Connor's comment, January 16, 2013 5:54 AM
There are also many free and freemium tools to pinpoint and #monitor hcsm conversations on Twitter
Dan Baxter's curator insight, January 18, 2013 12:41 PM

Interesting to see how this differs from other social media listening tools and how they keep tabs of who is 'influential' in health circles

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13 Reasons Your Brain Craves Infographics [Infographic]

13 Reasons Your Brain Craves Infographics [Infographic] | Pharma Market | Scoop.it
This is downright spooky. It's an interactive infographic all about why your brain craves infographics. Food for thought!

Via Gust MEES, Jim Lerman, Ally Greer
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ghbrett's curator insight, July 23, 2013 8:49 AM

As the old saying goes: "A picture is worth a thousand words." This also reminds me of Malcomb Gladwell's book, "Blink." Amazon: http://amzn.to/13AalVQ

Andrea Remmert's curator insight, July 31, 2013 1:41 AM

It's all about images now. 

Bruce McDuffee's curator insight, August 20, 2013 2:53 PM

It's important to keep in mind your audience and how the ideal prospect likes to consume content.  Scientists or engineers for example my consume or respect different media than consumers of clothing or electronics.

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Get ready for Marketing 2020

The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization nee
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The power of patient-expert books

The power of patient-expert books | Pharma Market | Scoop.it

More and more books are being written by patients -- well-educated, informed patients who manage their illness successfully and have experience, practical knowledge and insights to share with other patients.

 

When it comes to illness-warranted behavior changes, as like seeks like, it's often easier to make changes learned from fellow patients with whom you share the experience of a disease. Like support groups and mentor programs, this is fertile soil for positive behavior change.

 

Patient-authors also narrate the experience of illness. That is why I hope health care professionals (HCPs) are also reading books written by patients.


Via Dinesh Chindarkar
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Marie Ennis-O'Connor's curator insight, January 8, 2013 12:37 PM

This is a very positive step in the right direction - am excited to see this Andrew 

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Digitizing the doctor's office: 7 ways technology will shape healthcare in 2013

Digitizing the doctor's office: 7 ways technology will shape healthcare in 2013 | Pharma Market | Scoop.it
What does the boom in digital health mean for the health care industry overall? As a new PricewaterhouseCoopers report lists the top issues in health care, we take a look the ways in which technology could shape the industry in the coming year.

Via Dinesh Chindarkar
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