Pharma Digital Marketing
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Rescooped by Bill O'Bryon from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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What does e-detailing entail? How digital marke...

What does e-detailing entail? How digital marke... | Pharma Digital Marketing | Scoop.it
“A look into what e-detailing is and how it is being applied in the pharmaceutical industry, and outlining the best practices when using e-detailing to support the pharma-physician relationship. (What does e-detailing entail?”
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Rescooped by Bill O'Bryon from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Sanofi's latest gaming app invites kids on diabetes-fighting mission

Sanofi's latest gaming app invites kids on diabetes-fighting mission | Pharma Digital Marketing | Scoop.it

“Cool example of pharma developing mobile apps aimed at patient engagement http://t.co/8aarHewQU1”;


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Survey shows Pharma digitally failing patients - Medical Marketing and Media

Survey shows Pharma digitally failing patients - Medical Marketing and Media | Pharma Digital Marketing | Scoop.it
Medical Marketing and Media Survey shows Pharma digitally failing patients Medical Marketing and Media A 2,000-patient survey by consulting firm Accenture has some insight for pharmaceutical companies who consider social media, websites and patient...
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Wearable Devices Won't Succeed On The Mass Mark...

Wearable Devices Won't Succeed On The Mass Mark... | Pharma Digital Marketing | Scoop.it
Despite all the new wearables on the market, there still aren't many apps in these devices' app stores. And without apps, there's not a great reason for mainstream consumers to adopt the devices.
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Do Pharma Companies and Medical Equipment Manufacturers have Digital Marketing Strategy

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Streaming Pharma Talents: Jornada e-marketing en la industria farmacéutica

http://agoranews.es/ Pharma Talents, la red social de profesionales de la industria farmacéutica y del sector sanitario en España, junto a Across Health, con...
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Digital marketing: Privacy concerns in an age of personalized online ...

Digital marketing: Privacy concerns in an age of personalized online ... | Pharma Digital Marketing | Scoop.it
With so many people seeking information online about their medical issues and potential treatments, pharmaceutical companies continue adapting their marketing strategies to a digital world.
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Rescooped by Bill O'Bryon from Pharma: Trends and Uses Of Mobile Apps and Digital Marketing
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Are payer portals worth it for pharmas? | Digit...

Are payer portals worth it for pharmas? | Digit... | Pharma Digital Marketing | Scoop.it

“by Matthew Arnold, Principal Analyst Eisai’s Belviq.com pipes payers through to Belviqmanagedmarkets.com via a tab atop the HCP page. As hospitals and health systems seek to control drug costs through...”


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The Social Oncology Project | Digital marketing...

The Social Oncology Project | Digital marketing... | Pharma Digital Marketing | Scoop.it
One year ago, the Social Oncology Project 2013 Report was published ahead of the American Society of Clinical Oncology’s annual meeting, for the first time quantifying the scope and nature of digit...
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Digital Marketing: Getting the Most out of Photos for SEO | Digital ...

Digital Marketing: Getting the Most out of Photos for SEO | Digital ... | Pharma Digital Marketing | Scoop.it
Digital Marketing: Getting the Most out of Photos for SEO. Posted by Digital Pharma Editor on March 10th, 2014. Digital Marketing and SEO inbound marketing can make or break your business. Success on search engines like Google has ...
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Pharmaceutical Marketing: The New Rules of a Multichannel Marketing Strategy at Digipharm Europe

Strategy for pharmaceutical marketing and communications professionals- presentations and video content from our events covering, digital, mobile and social ...
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Social Media Marketing for Pharmas Conference Planned - About.com

Social Media Marketing for Pharmas Conference Planned - About.com | Pharma Digital Marketing | Scoop.it
Digital marketing execs from Roche, Eli Lilly and Bayer will team up with social media leaders including Reddit's Alexis Ohanian, at a digital marketing conference for the pharmaceutical industry in New York, May 8-9.
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FDA Draft Social Media Guidance - Are Pharma Marketers Ready ...

FDA Draft Social Media Guidance - Are Pharma Marketers Ready ... | Pharma Digital Marketing | Scoop.it
The recently released FDA draft social media guidance will help pharma marketers make smart digital marketing choices. Learn about the key points here.
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Pharma Marketing with Meaning Pecha Kucha from Dose of Digital

Using the Pecha Kucha style (20 slides, 20 seconds each), here is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma...
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