Pharma digital and multichannel marketing
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The World According to Apple Maps

The World According to Apple Maps | Pharma digital and multichannel marketing | Scoop.it
A new Tumblr, The Amazing iOS 6 Maps, is curating user submitted images of how Apple's new map software is failing them.

Via Marylene Delbourg-Delphis
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David Forbes's comment, September 29, 2012 12:40 PM
oh, come on. Why so picky?
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Best Practices: Doctor Role Models (for Other Docs) in a Social Media World | PHARMAGEEK & SOCIAL MEDIA

Best Practices: Doctor Role Models (for Other Docs) in a Social Media World | PHARMAGEEK & SOCIAL MEDIA | Pharma digital and multichannel marketing | Scoop.it
Thank you for RT @hhalhol: Best Practices: Doctor Role Models (for Other Docs) in a Social Media World via @JBBC http://t.co/61m4R8uP #hcsm...
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Pharma Engages Patients in Real World, Not via Social Media | Healthcare Now

Pharma Engages Patients in Real World, Not via Social Media | Healthcare Now | Pharma digital and multichannel marketing | Scoop.it
Pharma is lagging behind other industries in its use of social media for engaging customers. That's one takeaway of a benchmarking survey conducted by IBM in early 2011.
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Marketing Letters, Online First™ - SpringerLink

memo: Understanding consumers’ multichannel choices across the different stages of the buying ...
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