Pharma Communication & Social Media
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Pharma Communication & Social Media
A platform to share newer developments in Social Media, technology in pharmaceutical & healthcare.
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From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track

From Digital Gimmicks To Marketing Objectives – Indian Digital Pharma Is Now On The Right Track | Pharma Communication & Social Media | Scoop.it

Approximately, 80% of women have migraine problem and this motivated Shweta Rai, General Manager, Marketing, Janssen India and her team to build a community around it, create awareness and presence of Janssen in this area.

‘Be myself without migraine’ was chosen as the theme for the campaign. Along with social media, the campaign had SMS, website, in clinic promotion, point of purchases activations, corporate outreach and everything was around educating that visiting a doctor is must.

The campaign has been a success informed Shweta while presenting the case study at DigiSights 2016, a Digital Marketing Conference for Pharma & Healthcare organized almost every year by MediaMedic – a digital agency serving the Pharma market exclusively.

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The World’s First Bionic Kidney Is All Set To Replace Dialysis in Just Two Years

The World’s First Bionic Kidney Is All Set To Replace Dialysis in Just Two Years | Pharma Communication & Social Media | Scoop.it

Not always can natural remedies be good for a medical condition despite of how effective they are. Sometimes, in serious conditions, only medical technology can help such as in the case of kidney dialysis. Without dialysis, a patient may not survive and what makes the suffering greater is the waiting list for kidney transplants. Till now a solution still remains elusive for this disease. But!! This is where medical technology steps in where scientists from the University of California in San Francisco have invented the world’s first bionic kidney which can replace damaged kidneys.

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Why Care About Rare Disease? (infographic)

Why Care About Rare Disease? (infographic) | Pharma Communication & Social Media | Scoop.it
February 28th is World Rare Disease Day, but why is that important? Check out our infographic to learn more about rare diseases, and how they can have a big impact on the healthcare landscape.
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Apple Introduces 'Health Records' Section Coming to Health App in iOS 11.3

Apple Introduces 'Health Records' Section Coming to Health App in iOS 11.3 | Pharma Communication & Social Media | Scoop.it

Apple today revealed an update coming to the Health app in the iOS 11.3 beta, which will bring a "Health Records" section to the app and allow users to see their medical records from various providers. The updated Health Records area will combine hospitals, clinics, and other information from Health "to make it easy for consumers to see their available medical data from multiple providers whenever they choose."

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UCB supports social network for SpA patients

UCB supports social network for SpA patients | Pharma Communication & Social Media | Scoop.it


UCB has partnered with MyHealthTeams to launch a new social network called MySpondylitisTeam for patients with the chronic and inflammatory arthritis spondyloarthritis (SpA). The online hub - where patients can share information, resources, tips and advice - has seen a quick take-up attracting more than 3,800 registered members within a few weeks. MyHealthTeams, a group that creates social networks for people living with a chronic health condition, will also create and curate resources for MySpondylitisTeam, which is currently one of 28 social networks established by the group.


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World's first drug with digital tracking approved in US

World's first drug with digital tracking approved in US | Pharma Communication & Social Media | Scoop.it
US' Food and Drug Administration has approved the first-ever drug which uses digital tracking to record if the medication was taken. The system works b
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Pharma patient digital engagement gaining traction in Europe: Novartis, Pfizer & Sanofi lead

Pharma patient digital engagement gaining traction in Europe: Novartis, Pfizer & Sanofi lead | Pharma Communication & Social Media | Scoop.it
Our analysts scoured the pharma digital landscape in Europe to identify innovators and best practices – here are a few highlights from what they found
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Indian Pharma doesn’t have a choice but to market digitally - The Ken

Indian Pharma doesn’t have a choice but to market digitally - The Ken | Pharma Communication & Social Media | Scoop.it

 The government will no longer let them exchange hospitality for prescription with doctors.

Selfish good deeds done digitally can yield higher sales in pharmaceuticals. Alkem Laboratories in Mumbai proved this by growing the market share of its dementia drug Donepezil from 37% to 43% in one year. That’s impressive growth. Alkem added a patient-focused digital campaign to its marketing, a departure from the doctor-focused industry norm. First, it formed a ‘Dementia and Alzheimer’s Community of India’ Facebook group, which currently has over 50,000 members. Then it started sharing emotional videos on WhatsApp. A mobile application DonApp was added later. 

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Pharma's social status: LinkedIn and FB up, Twitter down, Instagram finally appears | FiercePharma

Pharma's social status: LinkedIn and FB up, Twitter down, Instagram finally appears | FiercePharma | Pharma Communication & Social Media | Scoop.it
Facebook is the go-to platform for pharma marketers, a new study finds. That's not surprising, considering the social network's mainstream ubiquity and large reach. But it's also because of Facebook's stepped-up efforts to reel in the pharma industry.
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Pharm Exec's Top 50 Companies 2017

Pharm Exec's Top 50 Companies 2017 | Pharma Communication & Social Media | Scoop.it
Pharm Exec's 17th annual listing of the top biopharma players paints a stable picture of performance for the usual placeholders, but change and disruption to current business models could upend positioning in the years ahead.
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Agency Leads and PR Pioneers Carmen Marsans, John J. Seng to be Inducted into National Capital Public Relations Hall of Fame | PRSA-NCC

Agency Leads and PR Pioneers Carmen Marsans, John J. Seng to be Inducted into National Capital Public Relations Hall of Fame | PRSA-NCC | Pharma Communication & Social Media | Scoop.it
Falls Church, Va. – July 31, 2017 – The Public Relations Society of America’s National Capital Chapter (PRSA-NCC) is pleased to announce the induction of Carmen Marsans and John J. Seng into the National Capital Public Relations Hall of Fame. Marsans and Seng will be honored at PRSA-NCC’s Annual Thoth Awards Gala, Thursday, October 12, 2017. The gala will take place from 6:00 p.m.
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The global economy will be $16 trillion bigger by 2030 thanks to AI

The global economy will be $16 trillion bigger by 2030 thanks to AI | Pharma Communication & Social Media | Scoop.it
It's widely accepted that Artificial Intelligence (AI) will have a huge impact on our lives in the coming decades - but what's its value to the global economy?
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Top 10 Pharmaceutical Companies 2017

Top 10 Pharmaceutical Companies 2017 | Pharma Communication & Social Media | Scoop.it
The global pharmaceutical market was estimated in USD 1.1 trillion in 2016. The global market is highly mature and consolidated. The top-10 pharmaceutical companies in this market had share of around 40% in 2016 and approximately 50% considering the top-15. A comparative analysis of the top-15 organizations was used to develop a ranking for these…
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Maharashtra chemists association ties up with Medipta to take on e-pharmacies

Maharashtra chemists association ties up with Medipta to take on e-pharmacies | Pharma Communication & Social Media | Scoop.it

With an aim to take on e-pharmacies which are eating into their business, the Maharashtra State Chemists and Druggists Association (MSCDA), a regional branch of All India Organisation of Chemists and Druggists Association (AIOCD) has tied up with Medipta Solutions, an online tool aggregating all retail chemists to reach patients in 20 minutes over digital prescription. The mobile based application, Medipta available on android platform, was launched by Maharashtra minister of state for food and drug administration in Mumbai on March 19, 2018 in the presence of AIOCD president JS Shinde and Rahul Bojwalwar, chief executive officer of Medipta Solutions. The application is free for patients but chemists have to pay administration fee for it. They will have to pay Rs. 4,400 for first year, Rs. 2,100 for second year and Rs. 1,800 for third year. It will become free for them from fourth year.

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Practical magic: Google counsels pharma to create 'seamless' digital experiences | FiercePharma

Practical magic: Google counsels pharma to create 'seamless' digital experiences | FiercePharma | Pharma Communication & Social Media | Scoop.it
​​​​​​​Do you believe in magic? Google does—at least when it comes to creating digital experiences in healthcare and pharma. That magic is sparked by frictionless interactions with patients or professionals, and that means plenty of work behind the curtain.
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GSK, Bayer top global ranking for online messaging | FiercePharma

GSK, Bayer top global ranking for online messaging | FiercePharma | Pharma Communication & Social Media | Scoop.it

“GSK turned what was a good site into an excellent one through relentless polish and refinement,” said Scott Payton, managing partner and a senior consultant at Bowen Craggs, adding, "To get to the top of the ranking, you have to be strong across the board. You need a well-resourced web team focused on, and mandated, to create strong material and constantly [refine it].” Bayer, which stayed at No. 2, gained two points for managing to keep its hundreds of sites moving effectively with the brand’s many corporate changes. Bayer also has an excellent internal search engine, the study reports, and showcases innovation well. The two pharma companies bested BP, former No. 1 Nestle and Italian energy company Eni which rounded out the top five, respectively. Other ranking pharma companies include Roche at No. 9, which was down from a No. 5 tie with GSK in the 2016 study, and AstraZeneca at No. 21, its first landing in the elite 30 group. Merck and Sanofi are additional pharmas sitting just outside the top 30, Payton said.

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WHO 2017 year in review: key health issues

WHO 2017 year in review: key health issues | Pharma Communication & Social Media | Scoop.it
Review the biggest health stories from WHO in 2017. Relive some of WHO's major achievements in the past year.
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First made-in-India 'digital pill' to undergo South Asia's first of its kind trial for diabetes - ET HealthWorld

First made-in-India 'digital pill' to undergo South Asia's first of its kind trial for diabetes - ET HealthWorld | Pharma Communication & Social Media | Scoop.it

The #WeDiDiT (Wellthy Digital Diabetes Therapy) trial is all set to prove the efficacy of its 16-week structured diabetes management programme delivered through a mobile app. The trial was launched by Past President of RSSDI, Dr. Sarita Bajaj at the RSSDI Annual Conference in Bhubaneswar in the first week of November. The outcome of this multi-center randomized control trial will be measured by the HbA1C levels of patients before and after the trial.

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Chatbots Will Serve As Health Assistants - The Medical Futurist

Chatbots Will Serve As Health Assistants - The Medical Futurist | Pharma Communication & Social Media | Scoop.it

Chatbots, intelligent personal assistants, artificial intelligence supported messaging apps or voice controlled bots are forecasted to replace simple messaging apps soon. In healthcare, they could take off the burden on medical professionals regarding easily diagnosable health concerns or quickly solvable health management issues. Here is the evolution of bots as health assistants.

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Wearable Tech Emerging For Chronic Pain Relief

Wearable Tech Emerging For Chronic Pain Relief | Pharma Communication & Social Media | Scoop.it

The opioid crisis has shown that chronic pain is a problem and new treatments are needed. 

The Quell device is a band that looks like a bit like blood pressure cuff that you wear around your upper calf. The device does not utilize any medications but instead generates electric signals that stimulate your body to produce naturally occurring substances (endogenous opioids) that can then inhibit nerve signals that lead to feeling pain. In other words, the device helps activate your body's natural system for regulating pain.

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Drugmakers turn to social — not TV — to market drugs to women

Drugmakers turn to social — not TV — to market drugs to women | Pharma Communication & Social Media | Scoop.it

After several years marked by lackluster debuts and a relatively low amount of innovation, the women's health sector is heating up again. But it's not just about new products hitting the market or old ones being repurposed. Rather, drug companies have adopted new strategies around mainstay therapeutics, broadening the definition of what should be considered a “women's health product” and marketing to women as the main medical decision-makers for their families.

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25 Pharma Marketing Influencers to Follow on Social Media

25 Pharma Marketing Influencers to Follow on Social Media | Pharma Communication & Social Media | Scoop.it
Follow these 25 pharma marketing influencers for best practices to learn about leading pharma marketing strategies and trends.
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Former Apple CEO on why health tech startups don't tackle the big problems

Former Apple CEO on why health tech startups don't tackle the big problems | Pharma Communication & Social Media | Scoop.it

As Apple extends its reach into healthcare, the tech giant will be competing with its onetime chief executive. John Sculley, who served as CEO of Apple from 1983 to 1993 and before that as president of PepsiCo, is now trying to upend the healthcare industry with RxAdvance, a cloud-based pharmacy benefits platform. "This is the most important thing I’ve done since I was involved at Apple," Sculley told Mashable. "It's the most exciting time in my life." Sculley, founding partner of RxAdvance, called Mashable to talk about the future of healthcare, why health tech startups aren't tackling the big picture and what entry into healthcare means for Apple.

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The Best-Positioned Tech Giant In Healthcare? The Answer Might Surprise You.

The Best-Positioned Tech Giant In Healthcare? The Answer Might Surprise You. | Pharma Communication & Social Media | Scoop.it
The tech giant you hear about the least in the context of healthcare – Facebook – may actually be the company influencing healthcare the most, and may also be the best positioned to support the patient-centered future that so many imagine.
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Healthcare brands turn to emotion, to better tell their stories

Healthcare brands turn to emotion, to better tell their stories | Pharma Communication & Social Media | Scoop.it
It's never been easy for pharmaceutical companies or healthcare brands to authentically engage with patients or with doctors.
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Why AI And Healthcare Must Learn To Play Together

Why AI And Healthcare Must Learn To Play Together | Pharma Communication & Social Media | Scoop.it
Some technologists and data scientists believe, ardently, that the future is already here – that we already have ability to use AI to solve important problems in healthcare, and that it’s intransigent docs who are standing in the way.
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