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Rescooped by Jacqueline Kasian from Pharma Communication & Social Media
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Corporate Communications should not be implementing pharma's social media

Corporate Communications should not be implementing pharma's social media | Pharama - Digital | Scoop.it
Corporate Communications is fine for implementing social media for investor relations but patients and caregivers want someone who can keep it real and speak to them with respect, transparency and honesty.

Via COUCH Medcomms, Dinesh Chindarkar
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Tanja Juslin's curator insight, May 15, 2014 4:13 AM

Challenges seen both when corporate communication is doing what they "technically" know best and when therapy area specialist would know the area best, it's not clear that they can "technically" manage this.

Rescooped by Jacqueline Kasian from Pharma Communication & Social Media
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8 takeaways from the FDA’s draft guidance on social media | mobihealthnews

8 takeaways from the FDA’s draft guidance on social media | mobihealthnews | Pharama - Digital | Scoop.it

The FDA has, at long last, released draft guidance for how pharmaceutical companies should behave on limited-character social media platforms like Twitter and when correcting misinformation on third-party sites.

1. Each tweet must include both benefits and risks

2. Each tweet must be complete and accurate

3. Each tweet should include a hyperlink to a more comprehensive list of risks and side effects

4. If it doesn’t fit, don’t tweet it

5. Companies don’t have to correct misinformation about themselves on the web, but they can

6. Companies must correct the good along with the bad

7. Corrections must be limited in scope

8. Keep records of corrective interactions

 


Via Dinesh Chindarkar
Jacqueline Kasian's insight:

This is an excellent quick reference.

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Rescooped by Jacqueline Kasian from Pharma Communication & Social Media
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Patients Want Digital from Pharma | PM360

Patients Want Digital from Pharma | PM360 | Pharama - Digital | Scoop.it

New Survey data released by Accenture found that more than 75% of consumers expect drug companies to provide additional services that complement their medical products.

Digital platforms are frequently mentioned as the preferred method of contact. Sixty-nine percent of respondents said they’d prefer information from pharma companies via email, followed by printed materials (66%), websites (48%), mobile apps (44%) and social media (38%). Print media made the list, though patients have made it clear that they are seeking resources through digital channels.


Via Dinesh Chindarkar
Jacqueline Kasian's insight:

This is where multi-channel marketing and integrated communications really comes into play. Big picture planning across channels that share a consistent message from print, web, mobile, and social.

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Rescooped by Jacqueline Kasian from Pharma Communication & Social Media
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What Exactly Is Social Media Intelligence? (infographic)

What Exactly Is Social Media Intelligence? (infographic) | Pharama - Digital | Scoop.it

Social media intelligence is the combination of quantitative and qualitative insights gained from monitoring a specific brand, product, or subject matter in social media, all in real-time.  It’s the process of listening, understanding and acting on the online reviews and posts made by your customers.  Between the thousands of social websites and the millions of unique posts daily it’s not easy. .


Via Lionel Reichardt / le Pharmageek, Dinesh Chindarkar
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Rescooped by Jacqueline Kasian from Pharma Communication & Social Media
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How Pharma consultants can star on Twitter: Some case studies

How Pharma consultants can star on Twitter: Some case studies | Pharama - Digital | Scoop.it

For all the talk of Pharma being behind on social media, many of the major drugs companies have a good handle on Twitter. If you follow @boehringer, @sanofi, @AstraZeneca, @pfizer and so on, you will find frequent updates focused on helping patients, written in clear and convivial language, with lots of graphics and videos – …


Via Dinesh Chindarkar
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