Pervasive media + other Petty Perversions
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Pervasive media + other Petty Perversions
tapping the pulse of pervasive + transmedia musings online
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Is social media the answer for Canada's indie filmmakers?

Is social media the answer for Canada's indie filmmakers? | Pervasive media + other Petty Perversions | Scoop.it
A digital entrepreneur is offering $1-million and a berth on Cineplex screens to anyone with a two-minute trailer and the smarts, energy and talent to garner lots of buzz. Robert Everett-Green reports on J.

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siobhan-o-flynn's curator insight, January 17, 2013 9:39 PM

What's happened with this?? looking....

 

"Any three-person team with a two-minute trailer and $150 can sign up from now till Feb. 21 for a 17-week program that will run participants through a series of competitive “missions,” designed to build a following and refine film ideas. By the end of June, one team will emerge with up to $1-million in funding (from private sources and tax credits), six months to make a film, and a release in Cineplex Odeon theatres in January, 2014.“My whole disruptive model is based on getting filmmakers to focus on audiences first,” says Joly. “It’s not an afterthought to making the movie.”

 

CineCoup is an unusually audience-aware part of a small but vigorous movement toward what could be called dramatized or impatient filmmaking. Filmmaker Ingrid Veninger’s recent 1K Wave: $1,000 Feature Film Challenge was also about vaulting over the steep cash barriers that often deter or delay filmmakers. (The next 1K Wave will be announced later this month.) The 48 Hour Film Project, which challenges people to make a movie in that time, has iterations and imitators around the world, including Bloodshots, the festival of 48-hour horror shorts that screened at Vancouver’s Rio Theatre on Halloween. Joly’s twist on these speedy, rule-based ventures is to put up more money and get the marketing into the process from the beginning.

“If we can get Canadians to fall in love with Canadian filmmakers early,” he says, “we believe we can be the Oakland A’s to the New York Yankees of the big studios.”

 
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Active Story System - design methodology for transmedia storytelling

Design methodology for creating participatory transmedia stories

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Simon Staffans's curator insight, January 16, 2013 2:29 PM

This really is a good presentation, and another way into Conducttr.

Margaret Doyle's comment, January 17, 2013 11:37 AM
Great insights and well organized.
Margaret Doyle's curator insight, January 17, 2013 11:38 AM

This is a unique systematic approach to storytelling, excellent read. 

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'Inventing The Future' Launches Crowdsourced TV - Forbes

'Inventing The Future' Launches Crowdsourced TV - Forbes | Pervasive media + other Petty Perversions | Scoop.it
New program "Inventing The Future" launches today at 2:15PM PST Sure, 92% of the information on the planet has been collected just in the last two years, but what do we do with it?

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Unique second-screen social-TV platform

Unique second-screen social-TV platform | Pervasive media + other Petty Perversions | Scoop.it
TV-viewers can be part of programs and interact with friends with their computer, smartphone or tablet. Over 700 shows deployed.

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2013 social TV predictions from the experts at CES

2013 social TV predictions from the experts at CES | Pervasive media + other Petty Perversions | Scoop.it
When looking in their crystal balls, experts predict that social media will dramatically alter how we experience television content in 2013. Read this post by Jennifer Van Grove on CES 2013.

Via Simon Staffans
Christine Lim-Labossiere's insight:

Some interesting - albeit perhaps not revolutionary - predictions from CES.

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Simon Staffans's curator insight, January 8, 2013 3:12 PM

Some interesting - albeit perhaps not revolutionary - predictions from CES.

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One Year in the world of Transmedia and Multiplatform Storytelling

One Year in the world of Transmedia and Multiplatform Storytelling | Pervasive media + other Petty Perversions | Scoop.it

Following up on my curation of my blog from last year – “One Year In Transmedia” – I today published “One Year In Now Media”.

It’s a curation of this blog, with a number of articles divided into subsections according to topic. It’savailable for free on Slideshare on a Creative Commons license.

 

I’m very grateful towards all the people that took time out from their hectic schedules to answer a few questions of mine -  Brian Clark, Christy Dena, Jeff Gomez, Ian Ginn, Andrea Phillips, Robert Pratten, Inga Von Staden, Nuno Bernardo, Michael Monello, Chantal Rickards, Steve Stokes, Yomi Ayeni, Scott Walker, Lance Weiler, Liz Rosenthal and Nick DeMartino. Brilliant people, all in their own ways. Thank you.....


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siobhan-o-flynn's curator insight, January 7, 2013 7:35 AM

thanks Simon! looking forward to the insights!

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Facebook And Games: Can The Social Network Turn All Of Us Into “Gamers,” Or Are We Already? | TechCrunch

Facebook And Games: Can The Social Network Turn All Of Us Into “Gamers,” Or Are We Already? | TechCrunch | Pervasive media + other Petty Perversions | Scoop.it
Yesterday, I sat down with the folks who bring games to life on Facebook. Love 'em or hate 'em, there are a lot of people who like to hang out on the social network and play turn-based games.
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Jeff Gomez on being a transmedia producer ...


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Old profession, new debate

Old profession, new debate | Pervasive media + other Petty Perversions | Scoop.it
Come in for a sing-song WHEN an activist, Ye Haiyan, was attacked by eight men in May near her home in the south-western province of Guangxi, she was not completely...
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5 Best Social Media Campaigns with User-Generated Content

5 Best Social Media Campaigns with User-Generated Content | Pervasive media + other Petty Perversions | Scoop.it

Ten years ago, the major advertisers had big budgets they spent on both media buying and the creation of content...

 

The Best Job in the World

 

Much like most people can tell you exactly where they were when they heard major news events, I can tell you exactly what I was doing when I first stumbled across the brilliant Best Job in the World Campaign back in 2009.

 

The amazingly viral, and at the time, inventive, publicity stunt offered a ‘job’ as an island caretaker in the #Great Barrier Reefwith a salary of AUD $150,000 for a six-month stint. It helped that the campaign was rolled out in January, where people in many parts of the Northern Hemisphere were in the depths of winter (making those Australian Beaches seem that much more appealing).


The campaign went insanely viral and solicited 34,000 user-submitted videos and applications total. The entire campaign was user generated and encouraged engagement. A shortlist was created from the 34,00 submissions, and then a wildcard candidate was crowdsourced. It was an inexpensive, clever idea that ended up being incredible successful, viral campaign with a huge ROI....

 


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The Asian Screen - The state of China & Hong Kong’s film industry and the emergence of Transmedia

The Asian Screen - The state of China & Hong Kong’s film industry and the emergence of Transmedia | Pervasive media + other Petty Perversions | Scoop.it
Intro: THE ASIAN SCREEN is Haexagon Concepts' ongoing series of industry reports on the media and entertainment market in the Greater China and East Asian region.

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Google’s Multi-Screen Mantra

Google’s Multi-Screen Mantra | Pervasive media + other Petty Perversions | Scoop.it
Google is out with a new study “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” It describes how we use multiple screens for the completion of a single task.

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Multi-screen viewing drives TV ad engagement | News | Marketing Week

Multi-screen viewing drives TV ad engagement | News | Marketing Week | Pervasive media + other Petty Perversions | Scoop.it
Using a second screen while watching TV gives viewers more exposure to - and the opportunity to respond to - TV ads, according to new study.

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Expert: Canada Primed to Become Major Transmedia Player

Expert: Canada Primed to Become Major Transmedia Player | Pervasive media + other Petty Perversions | Scoop.it
TORONTO – Canada is poised to become a major player in digital storytelling, thanks to the National Film Board of Canada and other local pots of gold for indie digital production.

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siobhan-o-flynn's curator insight, January 17, 2013 9:22 PM

bookmarking from Jan 2012:

 

"The latest incarnation of the NFB transmedia project is a video and poster installation currently feature in the Toronto subway system, Highrise/One Millionth Tower, that has commuters imagining the transformation of a rundown Toronto highrise building, via six different 30-second animated videos playing on LCD screens in subway stations..."

Julieta Romero's curator insight, January 21, 2013 4:25 PM

¿Canada y quien más sigue en la lista?

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Simon Staffans: TV and crossmedia: It’s getting there! | | MIPBlogMIPBlog

Simon Staffans: TV and crossmedia: It’s getting there! | | MIPBlogMIPBlog | Pervasive media + other Petty Perversions | Scoop.it

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siobhan-o-flynn's curator insight, January 16, 2013 8:33 AM

Good notes if cross-media/transmedia is a new field 

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» STAT TV: One in Four Homes in the US Have Connected TVs

» STAT TV: One in Four Homes in the US Have Connected TVs | Pervasive media + other Petty Perversions | Scoop.it
eMarketer estimates say usage of connected TVs in US households was up by more than 25% last year, and will continue to be taken up by Americans at double-digit rates through at least 2016.  By the (The #STAT #TV of the week is all about connected...

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Adapt or Die « Syfy’s Defiance and Transmedia TV Gold «

Adapt or Die « Syfy’s Defiance and Transmedia TV Gold « | Pervasive media + other Petty Perversions | Scoop.it

"I believe storytellers can create deeper experiences for their audiences when they unfold a story and its world via multiple venues, and when they invite audiences to participate meaningfully in that world—especially when they strategize the unfolding of the adventure from the outset of the project."


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Simon Staffans's curator insight, January 11, 2013 6:44 AM

Some thoughts on "TV Plus", via "Defiance" and other projects.

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Most notable Transmedia projects in Hong Kong of 2012

Most notable Transmedia projects in Hong Kong of 2012 | Pervasive media + other Petty Perversions | Scoop.it
We will soon release our second installment of the Asian Screen and provide new updates on trends and markets in Greater China and South-East Asia.

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siobhan-o-flynn's curator insight, January 7, 2013 7:33 AM

totally cool! Transmedia Hong Kong! I want to know more!

 

thank you! & looking forward to future posts. Here's one mentioned:

 

"Webseries


Galaman


This animation series is quite the exception in HK. It is one of the most notable, creative and well-maintained transmedia projects in town. Run by Minimind Studio, a young start-up that is currently part of the HK Design Centre incubation program, Galaman is a mix of superhero and game-style comic animations with a number of episodes online. Besides building a vast story universe with a number of characters, latest episodes divert from the main hero to entertaining side characters. Every episode holds underlying social and political criticism towards the HK society and sometimes reacts to recent trends as well..." 

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Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia

Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia | Pervasive media + other Petty Perversions | Scoop.it
DOHA, Qatar -- Going to film school and then spending years trying to make a film is a waste of storytelling time.

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Looking Under The Hood: Creativity, Code and Impact « The Pixel Report

At October’s Cross-Media Forum, Ingrid Kopp, Director of Digital Initiatives at Tribeca Film Institute opened our minds in her presentation Looking Under the Hood: Creativity, Code and Impact. With the emergence of the “maker culture” the way in which we tell and interact with stories is evolving. Find out how in the video below…


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Immersive Writing Lab at the London Transmedia Festival

Immersive Writing Lab at the London Transmedia Festival | Pervasive media + other Petty Perversions | Scoop.it

On Friday the 26th of October, I attended Portal Entertainments Immersive Writing Lab at Ravensbourne College in Greenwich...

 

...Mike Jones, Portal’s “Head of Story”, delivered a talk from Sydney. Despite the tortuous Skype connection and numerous false starts, the value of what he had to say was undiminished. Practical advice on writing ‘transmedia’ experiences is still thin on the ground, and (when we were able to hear him) the room eagerly devoured his tips.

 

Mike explained that writing for multimedia is difficult because there is no discipline or convention yet, because of the convolution of structures and forms the media bring, and because the writing process often feels messy, incoherent & unsatisfying compared to more conventional writing. However, audience expectations are changing, Mike said. They expect the story to be bigger than the platform, with multiple points of entry. For those familiar with writing and reading stories in digital ways, interaction is increasingly the norm.


Mike has devised some key principles of writing for transmedia:


1: World first, then plot. “Create a vibrant pressure-cooker world, full of natural dramatic oppositional forces,” said Mike.
2: Everything that mattered, still matters. Action, tension, drama, etc. It is all relevant for new platforms.
3: First person, present tense. Test the immersiveness of your story by putting it into present tense.
4. Role-play. Give your audience an active and meaningful role in the story. A good interactive role has motivation, action and reward. Compel your audience to interact, don’t assume they want to.
5. Interactive, online & multiplatform is episodic storytelling. Think about when dramatic questions are asked and when & where (on which platform) are they answered? (I liked Mike’s observation here that “We are creatures of worry” – in stories, we enjoy these anxieties and dilemmas.)


Mike emphasised the need to build on the similar, and discover the different and new – don’t focus or start from the aspects which make your story different from a traditional one....


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Friends with benefits: Nescafé Philippines case study for FB

Friends with benefits: Nescafé Philippines case study for FB | Pervasive media + other Petty Perversions | Scoop.it

Like CRM (customer relations management), creating a brand presence on Facebook is a long-term commitment. Once the Wall is open updates must be made regularly and someone must answer fan comments, queries and complaints.. 

 

In our experience handling over twenty of the Philippines’ most successful Facebook pages, we’ve learned that it takes consistency and persistence to acquire FANS and generate PARTICIPATION. But done right, this turns an active fanbase into AMBASSADORS who can influence BUSINESS.


Level 1: Fans


Anyone who has been here will tell you that Filipinos are the friendliest people in the world. Our large families and extensive relationship networks have made us natural socializers. It is no wonder then that social networks became an immediate hit as early as a decade ago with the launch of Friendster then Multiply.


Today, Facebook is king, not only among social networks but in the Philippine digital landscape. Of the 10 most visited websites in the country in Q4 2011, Facebook received 75 percent of PH traffic.


Our social nature has organically extended to brands, whom Filipinos are happy to connect with on Facebook. According to Universal McCann’s Wave 5 (Social Media Tracker) 66 percent have joined a brand community online (vs. 47 percent globally)....


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Gamification in Education - Singapore leads the way

Gamification in Education - Singapore leads the way | Pervasive media + other Petty Perversions | Scoop.it

The use of Gamification techniques within education is not on the horizon…it is already here. 


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Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today

Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today | Pervasive media + other Petty Perversions | Scoop.it
A new year is bearing down upon us—YIKES how did it get here so fast?  With holiday festivities in full swing, I’d like to spotlight two social media trends I see unfolding with wider breadth in the coming year.What are they?

 

What are they?

 

Transmedia and the Micro-Economy

 

First, ‘Transmedia’:

 

As social media goes beyond mere blogging and photo/video/music posts—it’s swiftly moving to become a platform to integrate an “experience” into the marketing schema. Transmedia is essentially a means of telling a story by using surrounding context to determine the meaning for a participant.

 

Take for example what Coca Cola (in collaboration with E-dologic) did last year. They created an amusement park where guests swiped an RFID (radio frequency identification) wristband at kiosks located with the park that instantly uploaded to Facebook what they were doing, where they were doing it and…(here’s the important part), how they were enjoying it.

 

E-dologic chief executive Enon Landenberg said: “We’re continuously looking for ways to connect the physical world with the virtual world. The idea behind “The Like machine” is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality.”

 

This brings marketing to a ‘touchy feely’ level not previously attainable. Focus group and survey data, (which usually takes weeks to accumulate, decipher, and analyze), can now be reported—in real time. This trend will accelerate. Consider this scenario:

 

The Acme Company launches a new line of jeans slated for the "tween" market segment. Located in targeted stores are kiosks where customers can immediately swipe their cellphone's QR reader over a device that allows them to input comments, photos, and ratings of the jeans—then, immediately uploads it to the social media platform of their choice (Facebook, Google+, Twitter, etc). In a matter of hours, the marketing staff at the Acme Company can “see” what demographics their product is selling to and where it’s not.

 

This will span to restaurants, movie theatres—everywhere. The QR invasion and others like it are coming en masse!...


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Hear About The Evolution Of Social Innovation From The Experts Who Helped Make It Happen

Hear About The Evolution Of Social Innovation From The Experts Who Helped Make It Happen | Pervasive media + other Petty Perversions | Scoop.it

Social innovation is hot right now. It seems like every other business these days is giving away some percentage of its revenue, or donating products to the developing world for each item you buy.

 

But it hasn’t always been that way and--despite appearances--it’s not so easy to start and run a successful social enterprise. So at this year’s U.N. Social Innovation Summit, PwC convened a group of experts to discuss the evolution of social innovation, and give advice about the best way for others to follow in their footsteps and influence it. The speakers include former Seventh Generation CEO (and Co.Exist contributor) Jeffrey Hollender, Penny Abeywardena, the director of the Clinton Global Initiative’s Girls and Women program, and Hunter Walk, who leads the Social Goods Initiative Team at YouTube (he’s contributed to Co.Exist, too)....


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