Pervasive Entertainment Times
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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Steve Job's Memorial? Glorious Images Of Apple’s New Spaceship Headquarters -TechCrunch Aug

Steve Job's Memorial? Glorious Images Of Apple’s New Spaceship Headquarters -TechCrunch Aug | Pervasive Entertainment Times | Scoop.it

The building is so important to the company that no less than Steve Jobs went to a Cupertino City Council meeting a couple months ago to seal the deal. They were eating out of his hand. All the rest is really a formality at this point. “There is no chance that we’re saying no,” Cupertino Mayor Gilbert Wong said after the meeting.

Today, Cupertino released more detailed plans about the project on the city’s website. Known as “Apple Campus 2″ to the city, the project will be built on a 175 acre area near the 280 highway. The total building will be approximately 2.8 million square feet, will feature a 1,000 seat auditorium (perfect for all but Apple’s biggest events), a fitness center, 300,000 square feet of research facilities, a power plant, and underground parking. But all of that sounds boring, what you really need to see is what it looks like: a giant, flying saucer-like loop. 

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Presentation: Locative Based Media on the Third Screen #lbs

Locative Media -  Delivers multimedia and other content directly to the user of a mobile device dependent upon their location.

The physical implementation of locative media however is not bound to the same location to which the content refers.

Locative media are digital media applied to real places and thus triggering real social interactions. http://en.wikipedia.org/wiki/Locative_media

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Touching the Virtual: Hand Gestures plus Augmented Reality (Videos) | RevoSeek.com

Touching the Virtual: Hand Gestures plus Augmented Reality  (Videos) | RevoSeek.com | Pervasive Entertainment Times | Scoop.it

Aurasma goes one step further: The latest version of the software that is currently in development, recognizes hand gestures. A user can then stretch out his hand and grab the camera before, there to interact with virtual content. AR content can be navigated previously had always using a touch-sensitive screen. A demonstration of Autonomy turns an empty table, an air hockey game: users of firing the puck, in which they wag their hands.

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Iron Sky: Another community funded movie, some fan fiction & multi platform extensions

Iron Sky: Another community funded movie, some fan fiction & multi platform extensions | Pervasive Entertainment Times | Scoop.it

The fans and followers can take part in Iron Sky by offering their ideas through a collaborative film making platform called Wreckamovie.com. There, the film makers can give their followers tasks, which go from very simple (finding a name for a character) to quite complex (build a 3D model of a starship).

An integral part of the Iron Sky publicity campaign is a system called Demand to See Iron Sky : a tool that enables visitors to demand to see the movie in cinemas in their home city. Paris, Madrid, London, Berlin and Barcelona seem to be conquered by this idea.

The Iron Sky community can also take part in creating movie merchandise. The fans will be able to download a Design Kit, which includes Iron Sky themed graphics, fonts, pictures and other materials, with which they can create their own suggestions for Iron Sky merchandise. The most convincing creations will be added to the Iron Sky’s official line of merchandise which is distributed globally by EMI. The designers will be rewarded with movie tickets, cash and tickets to the Iron Sky premiere. More than 36 422 demands have been made!

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"No Assholes Allowed" in just launched LA #Transmedia co-venture Amusement Park - Creativity Online

"No Assholes Allowed" in just launched LA #Transmedia co-venture Amusement Park - Creativity Online | Pervasive Entertainment Times | Scoop.it

Jimmy Smith, the veteran creative behind high profile branded entertainment efforts like Gatorade's Replay and Nike Battlegrounds, has launched Amusement Park Entertainment, a co-venture with IPG that will focus on transmedia storytelling and branded content. Outside of its non-traditional focus, the L.A.-based shop also boasts an unconventional revenue model that places a premium on what agencies are best known for--ideas. "The philosophy behind the company is simple," Smith says. "Ideas are the Holy Grail; therefore we should value them and their creation highly."

Smith believes "the state of diversity in advertising sucks. It's horrible. I'm intent on making Amusement Park a beacon for how things should be. But if more entertainment studios and ad agencies don't take our lead, the better it will be for Amusement Park because we'll have the dopest talent, which will lead to groundbreaking ideas, which will lead to the smartest clients, which will lead to more money."

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Forget small time Kinect, Projection #AR kick-ass gaming "The World’s Largest Space Invaders Game" DigiBuzz

Forget small time Kinect, Projection #AR kick-ass gaming "The World’s Largest Space Invaders Game" DigiBuzz | Pervasive Entertainment Times | Scoop.it

From DigiBuzz. Video on link - Check out the Chelsea Football Club team members playing the world’s biggest space invaders game in real life. This real motion gaming technology combines everything we love about 3D projection mapping with ultrasonic motion sensors and other various technical elements to create a physical gaming experience. Now who wouldn’t want to play this?
As the next generation of projection mapping experiences evolve with the added layer of interactivity, I think we’ll see a whole new world of gaming unleashed. And we can’t wait to post them here!

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Archive 2011: Forget numbers of followers "You are what your twitter LISTS say you are?

Archive 2011: Forget numbers of followers "You are what your twitter LISTS say you are? | Pervasive Entertainment Times | Scoop.it

...the key of course is that these lists are created un-prompted by those they follow, they have selected ‘you’ quietly in the background to be a part of a personal filter, carefully structured by users who want a way to distill the vastness of a 140 character universe of noise, that is twitter – making lists for themselves of a few key personal influencers through to hundreds of sharing tweeters across several lists on quite broad topics, the lists themselves followed by thousands.

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15 Tips to Engage Your Audience. But what the hell does that mean?

15 Tips to Engage Your Audience. But what the hell does that mean? | Pervasive Entertainment Times | Scoop.it

Its become one of the most overused phrases in online marketing. Yet despite its overuse it remains the most succinct way to summarize the concept of how to successfully market your brand (or band) using social media.

But how many of you actually understand what this marketing lingo actually means? To help you out I've brainstormed a few tips on how you can put the word Engage to use in your everyday social media status updates.


Via laurent guerin, Jess McCulloch
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Cisco Perspective of Commercial #Transmedia Storytelling with David Deans | Latitude Research°

Cisco Perspective of Commercial #Transmedia Storytelling with David Deans | Latitude Research° | Pervasive Entertainment Times | Scoop.it

Do you think there are different rules that apply for scripted or entertainment content as opposed to what you’re doing with the Cisco brand?

In the entertainment world, you’re creating mythologies; so the difference is in the essence of the storytelling. One is imaginative and creative, and the other one is somewhat creative but less imaginative, because you’re trying to put yourself in the shoes of people who have actually experienced an event and then tell that true story from their point of view—in a way that makes it relevant and engaging for your audience.

In the migration from multimedia to cross-media to transmedia, it really helps to work in an environment where you are able to push forward non-traditional suggestions; I’ve found that at Cisco. There are people who are truly multi-faceted, and they’re taking a lead role in content strategy. Then there are the specialist types. When I put together a team, I look at the talent pool, and then see where we may have to supplement the team. That’s when we’ll reach out to graphic artists, perhaps a digital agency, what have you. The potential to combine expertise, talent and creativity—while really being humble about bringing that all into our creative process—is a wonderful thing. So, collaboration mindset is key to a successful project.

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Terminator Vision - Augmented Reality Business Unplugged - Oct 18 MIT/Stanford Venture Lab

Terminator Vision - Augmented Reality Business Unplugged - Oct 18 MIT/Stanford Venture Lab | Pervasive Entertainment Times | Scoop.it

Augmented-Reality holds the promise of merging the physical world with information, but the 'killer app' remains elusive.

Today, the rise of the smartphone and tablet - with powerful 3D, 4G, and high-res cameras - combined with significant advances in computer-vision, are finally unleashing the full power of AR.

Technology leaders such as Intel, Qualcomm, and Nvidia, are targeting AR’s disruptive potential on mobile advertising, gaming, and education, by heavily investing in next-gen AR platforms.

With a market size projected to reach $1.5 billion by 2015, leading brands, entrepreneurs and investors are developing AR applications that meld virtual experiences with everyday consumer lives.

But will the mass market embrace augmented reality experiences? How will these developments change the game for retailers, advertisers, teachers, and game and mobile applications -- and which monetization models will be most successful?

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Arch 2009: Forget old school AR, Transmedia or smelly 4D cinema - The Holodeck Becomes a Reality

Arch 2009: Forget old school AR, Transmedia or smelly 4D cinema - The Holodeck Becomes a Reality | Pervasive Entertainment Times | Scoop.it

...the headset would cover the user’s entire head. With attachments to the nose, ears and mouth, it transfers video, audio, taste and smell from one location to another. In effect, it creates a new reality for the user. The developers are careful to describe the uniqueness of their brainchild. First, of course, is the scientific innovation behind it. “It is not virtual reality,” said Chalmers, showing me a mock-up of the helmet, which he hopes to have fully ready in three to five years. “It’s real virtuality. It effectively takes someone to an African safari and lets them experience it as if they were there. It’s a more inexpensive way to travel.” Their display had an early version of the experience – a sailboat trip. When I tried it out, putting on goggles, I saw the sails, heard the water and even felt wind (thanks to a wind machine). I was sprayed in the face with water.

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Agency doesn't get transmedia? Remember "Your responsible for the discussion" Interview GUNTHER SONNENFELD]

Agency doesn't get transmedia? Remember "Your responsible for the discussion" Interview GUNTHER SONNENFELD] | Pervasive Entertainment Times | Scoop.it
"Around the Transmedia World" is a series of interviews Laurent Guerin is conducting for  Petitweb.fr . Best practices and challenges in transmedia ?

I don't think there are best practices. It's a constant mode of experimentation and discovery and I think that the biggest challenges for us who are practitioners and explorers of the space are really to come up with defensible business models for the transmedia platforms that we create and I think it's a reasonable ask for companies that have the media dollars.

I think creative people need to own the discipline of data analysis, analytics and business modeling for « experimental »revenue models. We need to own that because no one else is gonna figure it out for us, and if you think about it from a very simple level: if we're the ones exploring, we're the ones who're gonna have to advise on where the economic opportunities are. A studio is not gonna figure that out for us, a media company is not gonna figure that out for us… we’ve got to crack that nut, so those are the big challenges for us, and I think we're getting closer.

Producers and creators need to understand everything and anything that's happening in the marketplace that relates or affects their media properties.
They need to understand what is going on, with and around their media property so that they can create a viable revenue or business model.

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Lecture Jan 2012: Story Futurescapes: Designing landscape narrative experience with locative media | AIR

Lecture Jan 2012: Story Futurescapes: Designing landscape narrative experience with locative media | AIR | Pervasive Entertainment Times | Scoop.it

To date there has been little enquiry into how pervasive technologies might offer new mechanisms for facilitating performative landscape experience and interpretation, and their potential for influencing the perception and understanding of sustainability needs and issues.

This presentation will discuss the research questions and methodologies underpinning the ESF research project Designing Landscape Narrative Experience with Locative Media, which aims to develop new dramaturgical and representational tools and frameworks for interpreting and designing interactive locative narrative experiences of landscapes. The project enquires how reflection on dynamism and change and on places and their histories facilitate alternative ways of understanding and interpreting changing landscapes in the context of climate change and sustainable futures.

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What could be more cute? Cartoon puppy AR games around city parks :) Courtesy of GoldRun Augmented Reality

What could be more cute? Cartoon puppy AR games around city parks :) Courtesy of GoldRun Augmented Reality | Pervasive Entertainment Times | Scoop.it

GoldRun ( http://bit.ly/aZxo5h ) will deploy the game in two stages: first, in a globally available "run" where anyone around the world will be able to interact with a selection of Puppy World characters; and in part two, with a series of geo-specific runs in which parks in major cities across the country have been identified as geo-fenced "hot zones" for the virtual puppies. Both stages of the game will enable fans to take photos of the virtual characters in a real world space. By taking photos, fans earn points and compete against each other with a winner ultimately choosing what new breed of puppies will be added to the Puppy World app. The game will launch with 3 virtual puppies and then a new one will be introduced each Friday with the game lasting for a month.

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Disney On the Verge of Discovering Transmedia & Morphing TV

Disney On the Verge of Discovering Transmedia & Morphing TV | Pervasive Entertainment Times | Scoop.it

Television is half a step behind the printed newspaper. It is an antiquated system that will not survive much longer. With the advent of DVRs and digital distribution, advertising dollars which have traditionally powered the television model are migrating to other avenues. They’re migrating, not disappearing. Advertising budgets still exist and are still being spent, but when you can fast forward through the latest McDonald’s commercial, they won’t be seeing the same ROI they will from a smaller spend on hulu or youtube.

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Another step towards the Ultimate Entertainment Hub. Xbox 360 Teams Up With Entertainment Leaders to Transform TV

Another step towards the Ultimate Entertainment Hub. Xbox 360 Teams Up With Entertainment Leaders to Transform TV | Pervasive Entertainment Times | Scoop.it

Don Mattrick, president of the Interactive Entertainment Business at Microsoft said “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Ready to mix things up? Effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience.

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AT&T Hackthon Augmented Reality Game in Windows Phone - Silverlight Rumblings

AT&T Hackthon Augmented Reality Game in Windows Phone - Silverlight Rumblings | Pervasive Entertainment Times | Scoop.it

One team shined brighter then all the others and built an augmented reality first-person-shooter game. It's amazing to see what they could get done in a single day. Included below is a short video where give a demo of the app and briefly explain how they built it. Did I mention this was built using the Beta1 tools for Windows Phone Mango?!

The next mobile app hackthon will be held on October 15th in Seattle, Washington. There is no charge to attend this event, but you do need to register in advance. I won't be able to attend, as I'll instead be attending the Portland Startup Weekend. If you're thinking of attending the hackathon, be sure to register now. Let me know if you do attend, I'd love to see what you build.

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Who Needs Netflix? Paramount Streams Latest 'Transformers' Directly to Consumers | MediaWorks AdAge

Who Needs Netflix? Paramount Streams Latest 'Transformers' Directly to Consumers | MediaWorks AdAge | Pervasive Entertainment Times | Scoop.it

Tony Wible, media and entertainment analyst at Janney Capital Markets, said the direct-to-consumer approach isn't likely to be a long-term solution for studios, given the head start for platforms like Netflix and Facebook. The more interesting frontier in video revolves around so-called UltraViolet video, which lets consumers access video content on any device or service platform, Mr. Wible said. Some retailers plan to sponsor DVD trade-in programs, in which DVDs will be converted to digital video available for streaming from the cloud for a nominal fee.

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Serious games…seriously ?*!? get out of here, really? #arg #transmedia

Serious games…seriously ?*!? get out of here, really?  #arg #transmedia | Pervasive Entertainment Times | Scoop.it

http://DIGITALENTERTAINMENTALLIANCE.COM - the dea skinny on what’s happening:

www.seriousgames.org

When you think of video games you thing of…well, fun. entertainment! yeah, that’s the ticket! but there is a whole other world of “serious gaming” out there. a “serious game” is one that intends more than entertainment for its players. “serious games” focus on simulating some part of a real world system. according to dr. jane mcgonical, author of reality is broken (buy book), they include business training games, marketing/advertising (known as “advergaming”), disaster preparedness games, flight or driving simulations, games that help patients understand how their bodies work, and so on.

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10 Mind Blowing Augmented Reality Videos | Thomas K. Carpenter

10 Mind Blowing Augmented Reality Videos | Thomas K. Carpenter | Pervasive Entertainment Times | Scoop.it

Despite all the research, the blog articles written, novels penned and ideas considered, I’m still regularly amazed by the quality of the videos about augmented reality. I’ve been meaning to do this post for a while, but a recent AR martial arts video reminded me–I Must Post It Now! Otherwise, I would be depriving an interested audience of this Cornucopia of Awesomeness(tm). In no particular order, I present “10 Mind Blowing Augmented Reality Videos.”

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Archive: Telling a multi platform story with QR codes

Archive: Telling a multi platform story with QR codes | Pervasive Entertainment Times | Scoop.it

You also can involve larger groups of learners in a storytelling experience. For example, you can send one group of learners on a tour of an environment (which can be indoors or outdoors) and ask them to learn about various QR code-tagged artifacts on their way. Reading the QR codes will lead them to a blank Web page form on which they can record their observations and questions for further research. They can use their mobile cameras and microphones as part of the exercise. Upon going back to the classroom or training room, they can associate different multimedia elements with these QR code pages, creating challenges for other learners to take part in. In an alternative version of this scenario, learners can affix their own codes to artifacts and can document information or create challenges using a platform like Stickybits.

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Stats! "Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s" 1000memories

Stats! "Every 2 minutes today we snap as many photos as the whole of humanity took in the 1800s" 1000memories | Pervasive Entertainment Times | Scoop.it

Even accounting for population growth the exponential growth of photos is incredible (we take 4 times as many photos as 10 year ago). Today every party, birthday, sports game and concert is documented in rich detail. The combination of all these photos is a rich portrait of today, the possibilities of which are illustrated by a tool like “The Moment”. As photos keep growing we take a clearer and clearer snapshot of our lives and world today - in total we have now taken over 3.5 trillion photos. The kind of photos we are taking has changed drastically - analog photos have almost disappeared - but the growth of photos continues.

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Contribute to @LanceWeiler 's Robot Heart Stories (Experiential Learning) on IndieGoGo

Contribute to @LanceWeiler 's Robot Heart Stories (Experiential Learning) on IndieGoGo | Pervasive Entertainment Times | Scoop.it

Robot Hearts Stories is an experiential learning project that uses collaboration and creative problem solving to put education directly in the hands of students. This fall, two classrooms, a continent apart, will work together to get a lost robot home, and they will need your help…

The experience begins when a robot crash lands in Montreal and must make her way to LA in order to find her space craft and return home. One classroom in LA (English speaking) and one multimedia workshop for children in Montreal (French speaking), will use math, science, history, georgraphy and creative writing to help a robot make her way across North America.
At the same time, Robot Hearts Stories extends beyond the classroom, as the project welcomes involvement from a global audience. We need participants of all ages to share their own passions in the form of a creative act involving a robot they can print, customize and document. For each photo or piece of art featuring the robot that is submitted, the "signal strength" of the robot grows stronger and helps her to get back home.

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Unhealthy Competition in Augmented Reality – can’t we all just get along? Kudan

Unhealthy Competition in Augmented Reality – can’t we all just get along? Kudan | Pervasive Entertainment Times | Scoop.it

Perhaps what’s needed then is a truly independent mobile Augmented Reality working group, one that isn’t heavily biased towards (or funded by) one provider. The potential for cross-pollination between the emerging technology providers and existing advertising and gaming industries seems too good an opportunity to miss. For now I’ll be nursing the ego and will think twice before attending ‘open industry’ conferences funded by one provider. On the upside, that’s the first time I’ve had a Police escort to the train station – AR corporate hospitality at it’s best…

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