Pervasive Entertainment Times
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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Archive 09: 16 Top Augmented Reality Business Models & Case Study Videos

Archive 09: 16 Top Augmented Reality Business Models & Case Study Videos | Pervasive Entertainment Times | Scoop.it

Below are longer descriptions of my top 16 Business Applications/Models for Augmented Reality and I suspect I will develop twenty more before the day is out! I have tried to break up some of the big AR areas such as ‘locative AR’ and separated them into several opportunities. This is an exercise looking at the marketing or commercial ‘intention’ vs a traditional pure business model, broad approach. It is a starting document to aid classification of an emerging commercial sector that I hope you find useful.

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FX's 'American Horror Story' Is a Social TV, GetGlue Check-in Hit | AAge

FX's 'American Horror Story' Is a Social TV, GetGlue Check-in Hit | AAge | Pervasive Entertainment Times | Scoop.it

When the team at GetGlue saw check-ins surging for the new drama "American Horror Story," they knew it was likely to be a ratings hit for FX. The series, created by Ryan Murphy and Brad Falchuk (both of "Glee" and "Nip/Tuck" fame), takes the No. 2 spot on our chart this week, coming impressively close to this season's check-in juggernaut, "The Big Bang Theory" (which has surged in the ratings for CBS this season and also gets a check-in boost thanks to being in syndication).

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Endangered animals awareness via a Mixed Reality Location-based game. Gbanga Zooh 2009 revisited

Endangered animals awareness via a Mixed Reality Location-based game. Gbanga Zooh 2009 revisited | Pervasive Entertainment Times | Scoop.it

Gbanga is the cutting-edge game studio focusing on mixed-reality and location-based gaming beyond check-ins. Since 2007, Gbanga delivers mixed-reality games in Switzerland and around the world. Besides releasing it’s own games, Gbanga investigates new technologies together with innovative partners.

To do so, the player sows plants in the virtual parallel world. If the plants thrive and prosper, the animals from the zoo return (“many trees attract the orangutan”). When abandoned, the created plants rots, the habitat is endangered again and the animals need to be saved by another interested player – the play and biological cycle start again.

 

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When words aren't useful. 2/3 marketers don't understand ‘gamification’ despite all using it all the time?!| NMA

When words aren't useful. 2/3 marketers don't understand ‘gamification’ despite all using it all the time?!| NMA | Pervasive Entertainment Times | Scoop.it
Two-thirds of marketers do not fully understand what ‘gamification’ means, according to research, despite 78% believing that customers are more likely to respond to marketing with a gaming element.
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Great overview - Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ | TribalCafe

Great overview - Ideas That Are Shaping Marketing – Gamification, Transmedia and CDJ | TribalCafe | Pervasive Entertainment Times | Scoop.it

If you look at brands like Nike and Coke they are providing entertainment, facilitating platforms and participation around their brands be it an app for running, a music concert or facilitating conversations around an event. As part of this fusion of offline and online we are stories unveil from heroic moments to real life emotional insights. Curiosity has led us to explore and can be harnessed to develop the interest and depth of a story across a platform. The danger though lies in the people seeing these as another selling method, an influence rather than an act of delivering value. I suspect many will not get the balance right. But these new opportunities can be used to unveil the stories of the brand community not just the constructed narrative of the brand itself and perhaps this is where the value lies.

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Building theatrical mini ARG "Red Cloud Rising" using Twilio's automated voice and SMS

Building theatrical mini ARG "Red Cloud Rising" using Twilio's automated voice and SMS | Pervasive Entertainment Times | Scoop.it

More here http://www.bricktheater.com/

“It will transform the way in which you view its slice of the city—which is ostensibly what theater’s meant to do in the first place. This sort of site-specific engagement, which encourages Internet-based world-building outside of the show (which is already out of the theater), speaks to a very bright future of theater.”—That Sounds Cool"

Soon, your phone rings. It’s a recorded message from Bydder with some instructions. When you’ve followed them and solved the puzzle they present, you send back a text message. Minutes later, your phone rings again. This time, the number and the voice are different. Bydder Financial, the new voice warns, is not what it seems.
This is not your job hunting scenario from hell. No, this is Red Cloud Rising, a Twilio-powered alternate reality game from Gyda Arber. Alternate reality games (ARGs) are games that add a fantasy/gaming layer to the real world. You don’t play them in front of a screen. You go out into the real world, go to real places and engage with real people to solve puzzles.

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Brain Candy's Scott Walker Discusses Fan Fiction and Community with @BrianSethHurst on StoryCentered

This edition of StoryCentered sees Hurst discussing fan fiction and fan communities with Scott Walker, president of participatory entertainment specialist Brain Candy, co-founder of the Transmedia LA Group (meetup.com/ Transmedia-Los-Angeles), and founder of Shared Story Worlds (sharedstoryworlds.com), a site that explores the creative opportunities and challenges that arise when audiences are invited to contribute to an entertainment experience.

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Social TV beyond numbers into sentiment: 'X Factor' Incredibly engaged The Voice- negative? AdAge

Social TV beyond numbers into sentiment: 'X Factor' Incredibly engaged The Voice- negative? AdAge | Pervasive Entertainment Times | Scoop.it

The truth is, "The X Factor" ratings have been solid if not spectacular -- and actually are not that far off from the numbers "The Voice" was doing in the spring: in the range of 12 million viewers per episode. The problem, of course, is that Cowell set up ridiculously high expectations for his show -- which he now realizes. "I'm not going to lie," he told the AP this week. "I wanted 20 million when we launched, but now I'm kind of back in the real world and I'm seeing this grow naturally. I'm as happy as I've ever been."

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Björk’s Biophilia Mesmerizing iPad (not transmedia) Experience & why she wants pirates to hack & spread it

Björk’s Biophilia Mesmerizing iPad (not transmedia) Experience & why she wants pirates to hack & spread it | Pervasive Entertainment Times | Scoop.it

If you are not an iPad, iPhone or iPod Touch user, it seems that there is little to be concerned about. In a recent interview with Drowned in Sound, Björk remarked in her famously independent fashion, “I’m not supposed to say this, probably. But, I’m trusting that the pirates out there won’t tie their hands behind their back.” That’s right, the audacious songstress hopes that pirates will be able to crack the digital album’s code so it can be enjoyed outside the confines of the enormous Apple empire.

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Mixed (Augmented & Virtual) Reality Education - Presentation

Loyalist College Customs and Immigration students LEARNING OUTCOME RESULTS Before September 11, 2001, Customs and Immigration students at Loyalist College spent three weeks closely tailing professional border guards to experience the daily routine of their future job. In a post-911 environment however, this was no longer allowed. Training suffered until the Director of Educational Technology at Loyalist College catalyzed a virtual border crossing simulation in Second Life for Loyalist students. The amazing results of the training and simulation program have led to significantly improved grades on students' critical skills tests, taking scores from a 56% success in 2007, to 95% at the end of 2008 after the simulation was instituted . June 2009 http://wiki.secondlife.com/wiki/Case_Study:_Loyalist_College

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Dylan Thomas Cason's curator insight, June 5, 2015 6:45 PM

Though this sounds complex it is an interesting idea I would be willing to integrate at some point or another. There is promise for successful student engagement.

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Car HUD evolves: BMW Heads-Up Display 2.0 - Augmented Reality

Car HUD evolves: BMW Heads-Up Display 2.0 - Augmented Reality | Pervasive Entertainment Times | Scoop.it

A second application scenario for contact analogue displays is in the field of driver assistance systems. Here the contact analogue functionality provides the driver with a better understanding of what is going on around him and makes it easier to absorb highly specific instructions. For example if the driver activates Active Cruise Control with collision warning, the system not only shows the driver – in the real-world environment – which vehicle is currently serving as the “lead vehicle”, it also shows the preset following distance, superimposed directly onto the road surface. Instructions to the driver to intervene are therefore more easily and more quickly understandable. Other information that could potentially be “projected” in this way includes lane boundaries, lane departure warnings, nighttime highlighting of pedestrians not readily visible to the driver, and even recommendations for evasive manoeuvres into other lanes, complete with marked-out paths.”

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Who will lead Smart Social TV disruption? Facebook, Google, Apple or Amazon from @NicoBry

Who will lead Smart Social TV disruption? Facebook, Google, Apple or Amazon from @NicoBry | Pervasive Entertainment Times | Scoop.it

Will Smart TV be the same revolution that Smart Phone was for the mobile handset? Is it more an incremental innovation?

What if the answer to “Go back to square one, redesign from scratch”, turns to build on Facebook UI, and design a large space for TV: instead of enhancing TV toward Social, it would build on Social, leverage on its natural assets to facilitate content discovery & social TV expectations, and expand towards Live TV in a paramount move;

and regarding TV devices (screen and remote control), transcend the tablet into the new TV hub device?

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Divergent Convergence: Learning in a Multiplatform Transmedia World

Divergent Convergence: Learning in a Multiplatform Transmedia World | Pervasive Entertainment Times | Scoop.it

Expand your think thinking about books. A wide spectrum of technologies are part of this new world of publishing including ipods, iphones, playaways, and Nooks or Kindles.

Multi-format Options. At the most basic level, works are adapted for different formats. For instance, Ray Bradbury's Fahrenheit 451 is available as a graphic novel that can also be downloaded to an i-phone. Watch a video about the translation into a graphic novel. Get students involved in writing for different formats. Consider a 140 Character Story project.

Document-Book Connections. David McCullough's 1776, The Illustrated Edition provides 130 illustrations with an abridged version of the text. In addition, 37 facsimile documents are scattered throughout the book in pouches.

Written for a young adult audience, Cathy's Book, Cathy's Key and Cathy's Ring by Sean Stewart and Jordan Weisman includes an evidence packet along with a website for each book. A website is also available for fans who want to discuss the book. The fictional character has Facebook and Flickr accounts you can visit.

Written for an adult audience, Personal Effect: Dark Arts by J.C. Hutchins and Jordon Weisman introduces an interesting multi-format approach to mystery reading. In addition to the text, the book provides a packet of materials along with supplemental website materials.

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The 1st Augmented Reality Car Showroom in the World? "Volkswagen Golf Cabriolet" on Mobile & iPad

A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims. Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality. “Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world

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Looking through a Birds Eyes - AR style :) AR Drone + Vuzix Video Glasses = Serious Fun

Looking through a Birds Eyes - AR style :) AR Drone + Vuzix Video Glasses = Serious Fun | Pervasive Entertainment Times | Scoop.it

The Parrot AR Drone is a seriously fun piece of kit. I also most had my hands on a review unit a few weeks ago. Unfortunately the reviewer before me broke it so I am still waiting for the replacement to arrive. AR glasses are also fun with Vuzix being among the leader in the field of AR vision.

So with two serious fun piece of hardware we have to ask the ultimate question; just how much fun is connecting a pair of AR glasses to an AR Drone? The answer if the video is anything to go by, tons.

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Archive: Video: Fun Mixed Reality Times Ahead - Augmented Games ahead with PS Vita. Wide-Area Trailer

A further demonstration of the PS Vita - Markerless Augmented Reality wide area augmented reality. 

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11/14 Oct - 25 Multi Platform projects Pitch for £6k?! At Pixel Market

11/14 Oct - 25 Multi Platform projects Pitch for £6k?! At Pixel Market | Pervasive Entertainment Times | Scoop.it

This year’s edition presents 25 cross-media projects to the international marketplace [see below for full list].

The Pixel Pitch on the first day of the market (12 October) is open to the public and sees nine of the project teams present In Competition to compete for ARTE’s £6,000 Pixel Pitch prize. Each team has 10 minutes to pitch (including visual presentations) with a further 20 minutes for comments and feedback from a hand-picked roundtable jury.

The market culminates in a day of one-to-one business meetings on the second day for all 25 teams with potential financers, investors and partners.

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The Social Arty side of Locative Augmented Media between 2006-2008 from Arte.mov Festival - Brazilian?

The short documentary focuses on the projects developed and presented at arte.mov festival from 2006 to 2008.
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A 'serious' role-playing game or sim for nation building - WTOP Interview

A 'serious' role-playing game or sim for nation building - WTOP Interview | Pervasive Entertainment Times | Scoop.it
It's not a first-person shooter. "Culture Shock: Afghanistan" is more like the games Sim City, Civilization or Diplomacy.

"As a village elder, players need to look after their people, they need to look after their tribe, they need to make sure that they can get their crops to market, and they need to play the political games that go on in Afghanistan to improve their lot in life," says Nick Dowling, founder and president of IDS International.

Dowling says the game was designed to teach adaptive thinking, support mission success, and help prevent soldiers from being blindsided by cultural differences.

Things that seem obviously wrong, from an American perspective, such as growing opium poppies or bowing to political corruption, seem like perfectly rational decisions in Afghanistan.

"These are mores of the daily culture... decisions that might help your village and help your family."

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Channel 5 launches Big Brother multi-platform play-along game | New Media Age

Channel 5 launches Big Brother multi-platform play-along game | New Media Age | Pervasive Entertainment Times | Scoop.it

Players will be presented with a series of phrases taken from the show, which they must then match with the Big Brother contestant that made them.

The game will also continue during the TV ad break, at which point viewers will be asked questions related to the brands being advertised in the order in which the ads were sequenced. This part of the game is called AdPhrase.

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Archive: Perplex City defined on Social TV service GetGlue

Archive: Perplex City defined on Social TV service GetGlue | Pervasive Entertainment Times | Scoop.it

Perplex City is a long-term alternate reality game (ARG) presented by Mind Candy, a London-based development team. The first "season" of the game had players looking for "The Receda Cube" (referred to simply as "The Cube"), a priceless scientific and spiritual artifact to the people of a fictional metropolis known as "Perplex City", that had been stolen and buried somewhere on Earth. The game offered a real-life £100,000 reward (approx. $200,000 or €150,000) to whoever found it. Like most alternate reality games, the story of Perplex City is told through blogs, puzzles, and other various media. The game began in April 2005, and was won by Andy Darley of Middlesex, UK, who found The Cube in a wood in Northamptonshire, UK on 2 February 2007. According to Mind Candy, the first wave of cards for the new game season, called Perplex City Stories would be released on March 1, 2007. However, in June 2007, they released an announcement which declared that the second season was on indefinite hold.

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Tom George's comment, October 9, 2011 12:35 PM
Hey Gary, so is this a game people play? It sounds interesting. do you mostly like to curate about alternate games
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Augmented Mixed Reality 'Age of Thrones' Game Parallel Kingdom 700 000 players

Augmented Mixed Reality 'Age of Thrones' Game Parallel Kingdom 700 000 players | Pervasive Entertainment Times | Scoop.it

Parallel Kingdom is a mobile location based massively multiplayer game that uses your GPS location to place you in a virtual world on top of the real world.

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Augmented Reality Meets Location-based Social Networking TagWhat Overview - Technorati Blogging

Augmented Reality Meets Location-based Social Networking TagWhat Overview - Technorati Blogging | Pervasive Entertainment Times | Scoop.it

Unlike other augmented reality apps, TagWhat relies on extensive user interaction. The fun, friendly user interface allows you to tag pictures, locations, as well as include your own stories and musings about a place, or even include multimedia like a video of a famous event that happened in a location, or a famous song that was written in an establishment. Think of TagWhat as the lovechild of location-based augmented reality apps like Foursquare and social networking sites like Facebook.

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Sundance Institute Launches ‘New Frontier Story Lab’ announces 1st 6 projects - Fishbowl LA

Sundance Institute Launches ‘New Frontier Story Lab’ announces 1st 6 projects - Fishbowl LA | Pervasive Entertainment Times | Scoop.it

The Sundance Institute announced today it was launching a new program designed to help new media artists and filmmakers harness emerging technology in their storytelling endeavors. The New Frontier Story Lab, as the initiative is called, will follow the existing Sundance lab model. Lab participants will be wholly immersed in their projects at a residential retreat, where they will receive extensive creative consultation from experts in various new media fields. This year’s creative consultants include documentarian Laura Poitras and screenwriter Richard LaGravenese, among nearly a dozen others.

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The Central Genius of Apple's Advertising Under Jobs | Bob Garfield - Advertising Age

The Central Genius of Apple's Advertising Under Jobs | Bob Garfield - Advertising Age | Pervasive Entertainment Times | Scoop.it

But then, lo and behold, the market caught up with his vision. In succession, the Mac and Pixar, iPod and iPhone were so disruptive to the status quo that they attracted consumer desire far beyond the core Apple diehard. The consumer didn't know what she wanted, but she knew it when she saw it. And she used it, like the babe with the track-and-field hammer in the "1984" spot, to send Big Brother up in smoke.

I take no joy in Steve Jobs's passing, but in a way it saves us from a certain kind of worry. With the ascendency of the iPhone and the iPad, and the expanding app universe that bit by bit is displacing the Worldwide Web itself, and the runaway growth of Apple, there was the very real chance the Jobs himself would have morphed into Big Brother. And, then...

Well, it's hard to imagine what then.

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