Pervasive Entertainment Times
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Pervasive Entertainment Times
Augmented locative stories, experiential transmedia games, collaborative social TV
Curated by Gary Hayes
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Forget TV 2nd screen its all about Console 2nd screen! Wii U vs. Smart Glass - IGN E3 2012

Forget TV 2nd screen its all about Console 2nd screen! Wii U vs. Smart Glass - IGN E3 2012 | Pervasive Entertainment Times | Scoop.it
Which tablet gaming setup is best?...

The chief difference between the two is that the Wii U is gaming hardware and Smart Glass is software. The Wii U GamePad is capable of Near Field Computing, can instant message, shoot photos and video, and comes packing a touch screen, and - most importantly - hardware buttons. Smart Glass is software that allows you to interact with media on different devices - using your phone as a remote control, your tablet as a reader or viewer, and your TV as your primary gaming or viewing hub.

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How Will Kinect Change Filmmaking? - PSFK ht @rohrsy

How Will Kinect Change Filmmaking? - PSFK ht @rohrsy | Pervasive Entertainment Times | Scoop.it
The gaming console device is combined with a DLSR to reimagine filmmaking in an experimental new film called Clouds. Jonathan Minard and James George from RGB+D are using the Kinect and a DSLR to reimagine filmmaking. They have created a technique that lets you map video from the camera onto 3D data from the gaming console device, generate a CGI and video hybrid. This could make it easier and cheaper to create 3D films using commercially available hardware and open source software.

Minard and George have recently released a preview of their experimental film Clouds, which utilizes the technique. This “computational documentary” features a number of hackers and media artists talking about code, culture, and the future of visualization. The feature length production will be released later this year, and you can watch the preview below:

via PSFK: http://www.psfk.com/2012/06/kinect-filmmaking.html#ixzz1wuUYkzZT

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V.funny but true 2min vid. Social Media Revolution Parody is the best form of flattery :) Kind of...

Social Media Revolution Parody based on:
Original book: Socialnomics by Erik Qualman
Original video: Social Media Revolution by Erik Qualman & Evan Kutsko.

Hat tip to the creators of this video Parody - very funny! - @equalman

Writer: Will Rolls
Designer/Animator: Iain Armstrong
Producer: Jasper Gibson
Music: 'Extremity' - Barrie Gledden / Kes Loy

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Omega3 Transmedia Blog – Transmedia Storytelling: What Is It?

Omega3 Transmedia Blog – Transmedia Storytelling: What Is It? | Pervasive Entertainment Times | Scoop.it

Multi-platform producer Gary Hayes uses a metaphor of transmedia storytellers being explorers in the new worlds of media, each inhabited by indigenous cultures with strong cultural differences. It’s up to us to learn the language and build bridges, not just to conquest and conquer.

Be appropriate with whatever your offering in these new territories. After a few visits you will start to get a sense of what the cultural values are and how your ‘story/product/extension’ may be relevant to both the medium and your overall distributed narrative. Beware of being a bully-like invader, delivering out of context messages – you will be branded as an unwanted spammer. Expect not to get your VISA renewed in this case!

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SMG Digital executes first ever augmented reality motion control banner for Samsung - Best Media Info

SMG Digital executes first ever augmented reality motion control banner for Samsung - Best Media Info | Pervasive Entertainment Times | Scoop.it

Samsung’s Smart Interaction technology provides Smart TV users with a new, more natural and intuitive option for controlling and interacting with the TV – breaking the physical boundaries between the consumer and screen. Samsung’s new Voice Control, Motion Control, and Face Recognition commands enrich the consumers’ television experience. Users can turn the TV on or off, activate selected apps or search for and select content in the web browser—all without touching the remote. The Samsung 2012 Smart television series feature a built-in camera that recognizes movement in the foreground, as well as microphones that recognize voice.

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Every Platform Tells a Story: Transmedia has the power! — The Digital Shift

Every Platform Tells a Story: Transmedia has the power! — The Digital Shift | Pervasive Entertainment Times | Scoop.it

When it came to teaching his young students, some of whom weren’t even born at the time of the tragedy, Plemmons knew the impact of 9/11 couldn’t be captured by a single account—or even a single medium. He read aloud to his fifth graders Maira Kalman’s nonfiction picture book, Fireboat (Putnam, 2002), about the heroic role of the John J. Harvey that day, and had them watch video clips of the actual fireboat pumping water. In computer lab, kids followed a pathfinder, or a guide to locating online resources, that included photo galleries, primary-source newscasts, personal accounts, and time lines.

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Keeping Fans Engaged Between Series. How ABC US uses social media to launch new season of ‘Pretty Little Liars’

Keeping Fans Engaged Between Series. How ABC US uses social media to launch new season of ‘Pretty Little Liars’ | Pervasive Entertainment Times | Scoop.it

Our strategy for the new season has been to keep the momentum going from the spring finale to the summer premiere, not letting a day go by without giving fans more content to be excited about. We revealed that Mona was “A” in the season finale, but we’ve been actively messaging via ABCFamily.com, Twitter and Facebook that the reveal of A was just the tip of the iceberg, and we don’t think “A” is gone forever. In fact, the tagline for the new season is “Time to Bring Your A Game” and the #AGame graphic is being featured in our on-air launch campaign. We’re having a lot of fun with “A” in the social space!

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Will the Movie & TV industry follow in 5 years? Digital music sales overtake physical for first time | IAB

Will the Movie & TV industry follow in 5 years? Digital music sales overtake physical for first time | IAB | Pervasive Entertainment Times | Scoop.it
Digital music revenues, which include downloads and subscriptions to ad-supported streaming services like Spotify, have overtaken traditional CD sales for the first time.

Digital music revenues, which include downloads and subscriptions to ad-supported streaming services like Spotify, have overtaken traditional CD sales for the first time.
According to the British Phonographic Institute (BPI), digital music revenues accounted for 55.5 per cent of the UK's trade income during the first quarter of the year, boosting the music industry by 2.7 per cent to £155.8 million.

In comparison, physical sales accounted for 45.5 per cent of the UK's music revenue during the first three months of the year.

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Andre' Jones's curator insight, April 25, 2016 3:43 PM
Although this article gives information on UK results, it has still been a trend throughout the world.  It is predicted in this article that this is the beginning of a revolution in music history.
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Luke Robert Mason - Ignite Style Presentation on Perceptual Augmentation: AR for Future Humans ARE 2012

Luke Robert Mason's Ignite-Style talk at Augmented Reality Event 2012.

Enhanced hearing and visual aids, which interpret signals outside the human perceptual range, are a development we might reasonably expect in the near future. These medical technologies could, conceivably be used as tools for human enhancement and may offer new frameworks through which to understand the more traditional ways we choose to interact with Augmented Reality (AR).

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Another blast from the iTV past, 1 of my prototype BBC Digi Text services. My thumb in shot too :) BBC Blog

Another blast from the iTV past, 1 of my prototype BBC Digi Text services. My thumb in shot too :) BBC Blog | Pervasive Entertainment Times | Scoop.it
As I wrote on my personal blog at the time, the names were a lovely mixture, and included BBC Text, BBC Text+, BBCi, Ceefax Digital and, my personal favourite, SuperCeefax.

Where those printouts are now, I don't know. Sat unloved in cupboard in our current office, probably.

I was reminded of them after coming across a set of archive files on one of our computer servers recently.

Amongst them were these mock ups made back in 1998 showing how the BBC's new digital text service could look.

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Social TV 2nd Screen GoldRush - Please Don’t Ruin The Second Screen

Social TV 2nd Screen GoldRush - Please Don’t Ruin The Second Screen | Pervasive Entertainment Times | Scoop.it
Long story short, it’s hard to get the perfect second screen experience for everybody. Is it social, is it about content, is it loyalty? Is it all of the above? Even if you were to do all of the above, how do you get people to remember your app exists when people watch TV? How do you sustain audience while someone watches TV?

There is a growing trend of start-ups that are building “white-label” platforms for the networks to build one-off iPhone apps for their TV shows. While I believe there is a place for the top 5-10% of all TV programming, this doesn’t scale for all TV shows. I love Modern Family, Big Bang Theory, and Dexter, but downloading an app for each of those shows seems too heavy. Even if there was an app for every show, users will not adopt all of these apps.

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The real reason why the music industry collapsed, the music stopped evolving?! ABC Tech & Games

The real reason why the music industry collapsed, the music stopped evolving?! ABC Tech & Games | Pervasive Entertainment Times | Scoop.it
There was something for everyone. Music was all pervasive. We weren't just buying music from our favourite bands but anything that got recommended by the thriving music press or something that got fished out of a bargain bucket. My favourite bands were called Kyuss and The God Machine there were loads of great minor bands to pick from. (addendum: the intro/outro of The God Machine's Home even got me looking into World Music).

But then it all started going wrong.

The beginning of the end

Mid 1994 might sound like an early start of the decline - there were some great releases that year - but pointedly, most came from existing bands. Guns N Roses were becoming a caricature of themselves. Metallica weren't doing much new and then, out of the blue, Kurt Cobain shot himself. This was incredibly upsetting to me and millions of others and it rather emphasised a change that was in the air. Music (new music in particular) was losing its edge and becoming more commercial.

Via ABC Multiplatform
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Apple's Coming Plan To Take Over The TV Business | Forrester Blogs

Here’s me putting on the record what I’ve been telling clients behind closed doors for more than a year: Apple should sell the world’s first non-TV TV. Instead of selling a replacement for the TV you just bought, Apple should convince millions of Apple fans that they need a new screen in their lives. Call it the iHub, a 32-inch screen with touch, gesture, voice, and iPad control that can be hung on the wall wherever the family congregates for planning, talking, or eating — in more and more US homes, that room is the dining room or eat-in kitchen. By pushing developers to create apps that serve as the hub of family life — complete with shared calendars, photo and video viewers, and FaceTime for chatting with grandma — this non-TV TV could take off, ultimately positioning Apple to replace your 60-inch set once it’s ready to retire.
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Tina Stock's comment, May 26, 2012 11:08 AM
Thanks for sharing! Looks as though Apple is getting ready to "own the home".
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Future of reading? J K Rowling already onboard. Sony announces Wonderbook augmented reality reading

Future of reading? J K Rowling already onboard. Sony announces Wonderbook augmented reality reading | Pervasive Entertainment Times | Scoop.it

Sony has just announced the advent of what could very well be the future of reading for kids and adults alike – the Wonderbook, where reading gets tethered to augmented reality. According to Sony “Wonderbook puts a physical book in your hands and supports a new range of experiences.” You don’t say? Textbooks might still remain dry, as there is plenty of work that needs to be done to bring augmented reality to a dry textbook, but storybooks – those are a different creature altogether. Moonbot Studios has already jumped aboard to work on a new tale for Wonderbooks, and Sony also did mention that J.K. Rowling is with them on this project.

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The Difference Between Strategy and Innovation (the truth & failing cheaply) Digital Tonto

The Difference Between Strategy and Innovation (the truth & failing cheaply) Digital Tonto | Pervasive Entertainment Times | Scoop.it
Any successful innovation effort begins with the realization that the path to innovation is not a straight line, but a drunkard’s walk.

One of the major difficulties regarding innovation is that it’s often confused with strategy. That’s a huge mistake.

Strategy is a high level function, which concerns the overall direction of the company and therefore necessitates considerable involvement of senior management as well as, at times, high-priced consultants. The outcome is a plan that puts relative strength against relative weakness or opportunity.

Innovation has nothing to do with overall direction. It involves building a portfolio and hedging bets. You go into it knowing that most of what you do won’t work out. You continually fail, dust yourself off, pick yourself up and try again. Keep at it and you will succeed eventually. To survive is to thrive.

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Channel 4 partners with Bauer Media for live dual screen social TV events

Channel 4 partners with Bauer Media for live dual screen social TV events | Pervasive Entertainment Times | Scoop.it
The campaign aims to provide bespoke companion content when the shows are on, and a live and interactive online 15 minute ‘show-about-the-show’ following the credits.

Broadcast from a London living room, the shows are produced by Box TV and hosted by T4’s Will Best and heat editor, Lucie Cave, with appearances from cast members and Skype chats with celebrity fans.

James Walker, acting head of marketing, Channel 4, said: “The way people watch TV is changing all the time and we’re constantly looking to create new and exciting ways that bring audiences to, and engage them with, our shows. Combining Heat’s strong editorial with Channel 4’s great programming will make for a really captivating viewer experience and we’ve loved working with Bauer to bring Heat4 to life.”

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Using Transmedia Gaming, a SciFi story world & the Police to help kids understand Road Safety - LudInc.

Using Transmedia Gaming, a SciFi story world & the Police to help kids understand Road Safety - LudInc. | Pervasive Entertainment Times | Scoop.it

For the first time, a transmedia game is being used to help to help children navigate the perils of city traffic. In this episode, our hero Professor S. faces a dangerous challenge: Aliens have abducted his assistant Jeanette and the time laboratory has been damaged. The professor must fetch a vital part from across town to repair it. However, on the way he is stopped by the police and his bicycle, found to be not roadworthy, is impounded. In order to retrieve it, he must first pass the bicycle test. Can the children help him pass the test and return Jeanette to safety?

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"Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" Business Insider

"Don't Mean To Be Alarmist, But The TV Business May Be Starting To Collapse" Business Insider | Pervasive Entertainment Times | Scoop.it
The question is... how fast?...We still consume some TV content, but we consume it when and where we want it, and we consume it deliberately: In other words, we don't settle down in front of the TV and watch "what's on." And, again with the exception of live sports, we've gotten so used to watching shows and series without ads that ads now seem extraordinarily intrusive and annoying. Our kids see TV ads so rarely that they're actually curious about and confused by them: "What is that? A commercial?"

Read more: http://www.businessinsider.com/tv-business-collapse-2012-6#ixzz1wldAvmyB
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"from a culture of copies to a culture of access" Randy Finch's POV on Digital overtaking Physical media

"from a culture of copies to a culture of access" Randy Finch's POV on Digital overtaking Physical media | Pervasive Entertainment Times | Scoop.it

The move toward streaming (instead of downloading) can be seen in the strong showing of UK paid-for subscription services in the first quarter of 2012. Streaming services like Spotify and We7 performed very strongly - almost doubling their income year to date.

In addition to the premium (ad-free) subscription services like Spotify, ad supported music services in the UK also saw increased income - but they didn't grow as quickly as ad-free subscription services: Ad supported music saw only a 20% increase over the first quarter of 2011.

The bottom line for filmmakers? Consumer preference has moved, much more quickly than most experts predicted, from a culture of copies to a culture of access. If you're planning on distributing your film yourself, you need to watch consumer behavior - you can't make a sale unless you line up your delivery system with how your core audience wants to receive its content.

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In the absence of broadcaster solutions - Viewers Create Own Social TV Experiences. Viacom Survey

In the absence of broadcaster solutions - Viewers Create Own Social TV Experiences. Viacom Survey | Pervasive Entertainment Times | Scoop.it
Facebook, group texts and social TV apps are popular for interaction...

Consumers are turning to social media and other online sources to socialize their TV-viewing experience, chatting with others about shows, playing games, using check-in services, finding supplemental information and more.

Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video clips on social networks, 57% chatted with friends about the show via text and the same percentage accessed information on sites like IMBD.com or Wikipedia.

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Clever ways that brands are making their packages come alive with augmented reality | UTalkMarketing

Clever ways that brands are making their packages come alive with augmented reality | UTalkMarketing | Pervasive Entertainment Times | Scoop.it
The digital touch also gives consumers reasons to keep coming back for more - as with Heinz Tomato Ketchup's use of blippar technology on-pack, to inspire Ketchup lovers with a virtual recipe book.

As designers and brand owners explore the possibilities that augmented reality technologies can unlock, packaging is gaining the potential to communicate brand values at a new, heightened level.

Suremen have transformed their deodorant cans into game controllers which, when pointed at a webcam, let (freshly deodorised) players face a range of adventurous challenges from mountain biking to water skiing, all in a bid to win cash prizes or sports gear.

Canada's Lassonde have also done this with their Oasis brand, using augmented reality to turn the Tetrapak juice carton into a virtual goalkeeper in the Oasis All-Stars soccer game.

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The Listening Chair arrived in Sydney. What is your song that still needs to be written? from @ImogenHeap

The Listening Chair arrived in Sydney. What is your song that still needs to be written? from @ImogenHeap | Pervasive Entertainment Times | Scoop.it
Have you ever been in a certain mood and reached for a song you'd hoped would 'fit' but couldn't find anything? Or maybe you'd like to hear a song on a particular topic? I'm curious to know if there's a song 'void'. Maybe there are many?

The Listening Chair is a physical chair, traveling about, asking people the question 'What is the song that still needs to be written?'. I guide you through the experience on screen, there are speakers either side of you with volume control, integrated camera, microphone and even LED strips that come on when you hit record! The Listening Chair however, may not be passing your way, as I'm just getting started with it and it has limited appearances (Sydney, London and Edinburgh so far), but if you'd still like to share an idea, The Listening Chair website is ready to receive your video responses!

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Russians web seriously Challenging TV for Attention - av TV 63mins a day TV & 39mins on leading Social Network

Russians web seriously Challenging TV for Attention - av TV 63mins a day TV & 39mins on leading Social Network | Pervasive Entertainment Times | Scoop.it
The country's biggest search engine Yandex saw more daily visitors last month than the number of any television channel's viewers, in what analysts said is an indication that in the near future the number of Internet users in Russia might exceed...
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Next step the 'actual HUD'! This Is The First Video Shot With Project Glass

Next step the 'actual HUD'! This Is The First Video Shot With Project Glass | Pervasive Entertainment Times | Scoop.it
Like the images previously released, the new video isn't of extreme high quality, but gets the headgear's ultimate potential across nonetheless. The resolution aspect has been somewhat of a hot topic for Google since the project's debut, with critics of the device complaining over the overall image resolution presented thus far.

Brin addressed the criticism during the conference by reminding everyone that the eyewear isn't a final product. "[The glasses] are not beta, these are not alpha, these are kind of rough off the lab floor," he said.

Google revealed Project Glass back in April. Most of what we've seen thus far are images taken by Brin in several locations and scenarios including walking down a city alleyway, taking a jog, strolling in the rain and so on.

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Telling it like it is. Why media is not moving to transmedia story anytime soon @goonth StoryForward Podcast

Telling it like it is. Why media is not moving to transmedia story anytime soon @goonth StoryForward Podcast | Pervasive Entertainment Times | Scoop.it
New media expert Gunther Sonnenfeld has a meaty discussion with Steve and J.C. about the obstacles that have been preventing transmedia entertainment from going mainstream and what can and should be done to push through them.

We also welcome back Michael Andersen (ARGNet) who talks about his recent experience at Story Hack: Beta.

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