Persuasive design for the web
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Rescooped by Jette Silberbauer Gad from Data Driven Positive Feedback Loops
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BJ Fogg on Behavior Design - Where Art Meets Science

Simplicity should be a goal for use as well as design. By focusing on the behavior you want to inspire and designing toward achieving that goal, you can pars...

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LOOP's curator insight, April 2, 2013 2:57 AM

Probably the most important element of any good design. Know what you want to achieve in a very specific way and focus on helping people do what they already want to do.

Rescooped by Jette Silberbauer Gad from UX Design : user experience and design thinking
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Why Persuasive Design Should Be Your Next Skill Set | UX Magazine

Why Persuasive Design Should Be Your Next Skill Set | UX Magazine | Persuasive design for the web | Scoop.it

Persuasive design is the process of creating persuasive technology, or “technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion.” - Wikipedia / BJ Fogg


Via Mathieu KLEIN, Pedro Costa Neves, yannick grenzinger
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Mathieu KLEIN's comment, January 31, 2012 3:15 AM
Hi Pedro,
I'm glad you enjoyed this article.
Bye
Rescooped by Jette Silberbauer Gad from UX Design : user experience and design thinking
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Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior - Forbes

Stanford's School Of Persuasion: BJ Fogg On How To Win Users And Influence Behavior - Forbes | Persuasive design for the web | Scoop.it
I have no question that Fogg's methodology works, but the question is what are we doing with this persuasive power?

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BJ Fogg's Website

BJ Fogg's Website | Persuasive design for the web | Scoop.it

I split my time between Stanford University and industry innovation, working mostly in Silicon Valley.


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Rescooped by Jette Silberbauer Gad from Social Media Marketing Strategies
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How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model)

How to Use Behavioral Design for Boosting Conversions (Using The Fogg Behavior Model) | Persuasive design for the web | Scoop.it
Design impacts behavior. If you know how to impact behavior, you can design for behavior. Here's how to do it. Do you know BJ Fogg? You should. Dr.

 

In order to boost conversions you need to

 

help people do what they already want to do,

 

tap into the right motivators,

 

understand the types of motivation,

 

make taking action as easy as possible,

 

focus on simplification,

 

put hot triggers on the path of motivated people, and generally obsess about triggers like your business depended on it.

 


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